Traditional Culture Encyclopedia - Tourist attractions - What is the most worry-free and profitable mode of rural tourism projects?
What is the most worry-free and profitable mode of rural tourism projects?
Local consumption is not only based on the one-acre three-point land of the project, first of all, we should consider the external circulation of the project to attract consumers to come to local consumption.
1 regional small period
It is necessary to establish a local agricultural product circulation system, including the establishment of local wholesale markets and direct selling markets.
On the one hand, through local direct selling, including supermarket docking, local wholesale and other channels, strengthening cooperation and communication between farmers and leading industries upstream and downstream can not only shorten the time and process of communication with market information, but also achieve mutual benefit and win-win results to a greater extent.
On the other hand, promoting the local consumption and utilization of agricultural products to a greater extent can not only reduce the transportation links and circulation costs of agricultural products, ensure the freshness and safety of agricultural products, but also help to build local agricultural products brands.
2 regional macro cycle
External circulation emphasizes going abroad, and needs to establish or cooperate with enterprises to build a supply chain system and move towards a broader market outside the project area. On the one hand, it is convenient to improve the popularity of agricultural products brands; On the other hand, people can also be attracted to the project site for consumption through the spread of products.
However, if you want to attract people to the project site for local consumption through regional circulation, you need to do two things well. First, you should have excellent product quality; Second, it is necessary to endow agricultural products with brand cultural connotation and strengthen emotional connection with target consumer groups.
Second, local consumption will keep people.
Introducing people into our "one acre and three points" through regional circulation is to create a local consumption environment where consumers do not regret or be disappointed.
First, a valuable and connotative experience environment. On the one hand, it is necessary to implant rural space aesthetics on the basis of leading agricultural industry and original ecological rural space texture to create a high-value experience environment without losing a simple atmosphere, such as accommodation facilities, wild countryside and luxury, as well as a relatively modern interior; On the other hand, it is necessary to explore local traditional culture and industrial culture, form cultural themes, integrate into the project hardware facilities and software formats, and form a space experience atmosphere with connotations and stories, so that consumers can experience the content of material space and spiritual space.
Second, the all-age, all-time experience environment, on the one hand, is to build an all-round, all-age, all-round product system around the target market for different age groups and different travel purposes; On the other hand, through the construction of a day-and-night economic product system and a year-round theme activity system, we will continue to innovate and let consumers enjoy it, stay and come again.
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