user portrait

What is a user portrait? User Portrait-Baidu Encyclopedia user portrait, also known as user role, is an effective tool for delineating target users, connecting user needs and design direction. User portraits have been widely used in various fields. In the actual operation process, we often use the simplest and most close-to-life words to link the user's attributes, behaviors and expected data transformation. As the virtual representatives of actual users, the user roles formed by user portraits are not established outside the products and markets, and the formed user roles need to be representative and can represent the main audiences and target groups of products.

The Origin of User Portrait User Portrait was originally applied in the field of e-commerce. In the era of big data, user information is flooding the network, abstracting every specific information of users into tags, and using these tags to concretize the image of users, thus providing targeted services for users.

Advantages of User Portrait User Portrait can make the client of the product more focused and dedicated. In the industry, we often see such a phenomenon: to make a product, we expect the target users to cover everyone, such as men, women and children, expert Xiaobai, literate and clever ... Usually such products will die out, because every product is the same standard serving a specific target group. When the target group base is larger, the standard will be lower. In other words, if this product is suitable for everyone, then it actually serves the minimum standards. Such products are either featureless or too simple.

User portraits can also improve decision-making efficiency. In the process of product design, there are many participants in every link, and differences are always inevitable, so the efficiency of decision-making undoubtedly affects the progress of the project. User portraits come from the study of target users. When all the people involved in the product discuss and make decisions based on the same users, it is easy to restrain all parties to keep the same general direction and improve the efficiency of decision-making.