Three elements of rural tourism

① Tourism: Rural tourism is generally far away from the city, relatively remote, with inconvenient transportation and poor accessibility of scenic spots.

Tourism traffic mainly includes: accessibility, whether the transportation facilities are perfect and whether it is convenient to enter and exit; Whether there is a special parking lot or ship dock in harmony with the landscape environment. And the management is perfect, the layout is reasonable, and the capacity can fully meet the requirements of tourist reception. Whether the site is flat and solid, green and beautiful, and whether the waters are flat and clean. The logo is standard, eye-catching and beautiful; Whether the tour route or waterway layout in the area is reasonable and smooth is highly connected with the viewing content, which is exciting. Whether the pavement features are prominent and whether the waterway water body is clear; Whether to use clean energy vehicles in rural areas.

The accessibility of a scenic spot is the most important, which requires the improvement of road infrastructure. For the main roads in rural areas, it is required to harden the cement or asphalt pavement; For the branch roads and paths in the village, it is required to soften and use dirt roads, slates and pebbles to enhance the rural soil and the original natural atmosphere. Lagerstroemia indica, grapes, melons and other flowers and trees should be planted on both sides of the main road, which can not only green the village road, but also shelter pedestrians from the wind and rain and support the shade. Of course, rivers and ponds in rural areas should also be managed and maintained. Villages should promptly dredge river ponds, clean up silt, protect green ridges, change water sources, keep rivers and ditches clear, water and soil conservation and lush vegetation.

② In terms of food and shelter, most of them live in farmhouses and eat farmhouse meals.

Therefore, the rural environment should be quiet and serene. First, it is necessary to relocate factories and processing plants with high noise, high dust and high pollution discharge; Second, it is necessary to restrict large trucks from entering the village, protect the road subgrade, reduce noise and reduce exhaust emissions; Third, we should reduce light pollution. For example, the reflection of curtain wall glass stimulates vision, and the lighting at night makes it brilliant, losing the charm and artistic conception of the country "night" with stars and fireflies flashing; Fourth, we should eliminate visual pollution, such as TV receiving towers on farmers' roofs.

Residential style. Generally speaking, it is simple, simple, lively and generous, with eclectic styles, ranging from white-walled black tiles in Ming and Qing Dynasties to red-walled yellow tile villas in Europe and America. The height of the house should be limited, and high-rise buildings are not needed. Generally, 2 to 3 floors are appropriate; The area of the house should not be too large, and it is best to be flat and stable. Residential walls should be transparent and green, connected and connected with the outside world, which is convenient for making use of the scenery to create momentum.

③ In terms of entertainment and purchase, there are few entertainment facilities, and shopping is generally a rural specialty.

To change the lack of recreational facilities, we can plant and cultivate ornamental flowers and trees, such as bamboo, crape myrtle, osmanthus, camphor, grapes, loquat and so on. , or raise goldfish, cats and dogs, chickens and ducks, fish and geese to highlight the countryside; In addition, it is necessary to carefully manage the private plots, plant timely vegetables and fruits, and provide fresh vegetables for tourists; Second, tourists can provide opportunities for labor experience;

Of course, in addition to the old entertainment, such as playing cards, fishing and so on. You can also set up commercial services such as agricultural labor, independent catering, song and dance entertainment, ornamental flowers and trees, attending fairs, listening to social dramas at night, climbing mountains, fishing and boating. At the same time, we can increase services according to the needs of different groups of people, so that tourists of all ages can participate in rural activities and have fun. For example, for elderly tourists, rural health service projects can be set up; For female tourists, farmers can increase services such as weaving silk scarves and embroidery; In view of children's active and naughty nature, we can provide items such as spinning top, rolling iron ring, flying paper and throwing marbles.

The most important thing in a scenic spot is brand service, and rural tourism is no exception. Therefore, it is also essential to establish the theme and highlights of four seasons management. Horizontally speaking, enrich the business content and make the tourism products full and vivid; From a vertical perspective, the establishment of the highlights of the four seasons makes tourism products cyclical, timely and innovative. The highlights and topics of rural tourism management throughout the year must be determined according to the actual situation in rural areas. For example, in the spring, organize activities such as spring outing in the countryside, outing to worship ancestors and so on. In summer, organize rural areas to take the theme of cooling off the heat and enjoying the cool; In autumn, it is suggested to organize Mid-Autumn Festival to enjoy honor and farm experience (such as harvesting rice and sowing wheat). ); In winter, organize activities such as preparing new year's goods, celebrating the winter solstice, enjoying the snow scene, celebrating New Year's Eve and welcoming the New Year. By establishing the bright spots of four seasons management, extending the chain of rural tourism products, enriching the connotation of tourism products, displaying rural farming culture and launching rural tourism brands.

3, people and

Tourism is a window of collision and intersection between local culture and foreign culture, and the convergence of tourism destination culture with foreign culture is particularly prominent in rural tourism destinations.

Modern civilization has developed into the era of industrial civilization and post-industrial civilization. Compared with the traditional backward farming culture, urban culture is undoubtedly unparalleled advanced. At the same time, people surrounded by intense city life are eager to get close to the countryside as never before. This is a quality of life and a way of life pursued by urban tourists. It is this dual demand of human beings that makes cities and villages find the material benefits and spiritual satisfaction they need.

The rural tourist areas favored by urban tourists are mostly closed and backward rural areas. Due to the increasing urban population and the scarcity of land, urban residents continue to spread out, and the shops, hospitals, schools and houses in the city have also expanded accordingly, and various supporting public infrastructure has been continuously built and improved. Rural tourism destinations are constantly swallowed up by urban landscape, farmland is occupied by urban buildings, rural residential buildings and streets accept urban form, rural settlement landscape and pastoral scenery gradually disappear, the aesthetic value of rural landscape is declining, and the "hardware" attraction of rural tourism gradually disappears. Second, there has been a fierce collision between urban and rural cultures. As a result, the values of urban life and urban culture have had a great impact on the original local culture in rural areas, and the local culture has been gradually infiltrated and eroded. At the same time, the increase of urban tourists and frequent exchanges with farmers have also intensified the melting of local culture. Rural farmers' clothing culture, rural folk customs and farming culture are gradually weakening, and local culture is gradually alienated in the infiltration of urban culture. The "software" attraction of rural tourism has also lost its charm of attracting tourists and gradually faded.

To sum up, urban-rural differences are the soil for the emergence and development of modern rural tourism. There are great differences in material life and spiritual life between tourists and residents in the reception area. Urban civilization has irresistible temptation and influence on farmers in agricultural cultural reserves, and the development of rural tourism will promote the narrowing or even disappearance of urban-rural differences through the interaction between host and guest. Once farmers give up their characteristic agricultural cultural strongholds and "surrender" to urban culture, the cultural resources on which rural tourism depends will be lost, and the attraction of rural areas to urban tourists will also be lost.

Therefore, it is impossible for modern rural tourism to escape from modern culture and into traditional farming culture. However, blindly introducing modern cultural symbols into rural tourism will also lose the local flavor pursued by urban tourists. Therefore, in order to make rural tourism develop continuously, we must actively absorb "other culture" to nourish farming culture, attack "the jade of my mountain" with "stones from other mountains", improve the backward part of farming culture, preserve and improve the essence of farming culture, and make modern culture interact with farming culture and show it harmoniously on the picture of rural tourism.