In response to the needs of a new generation of family travel, 60 hotels launched the Wukong Xia theme experience room.

Caption: The Wukongxia theme room will visit 60 Crowne Plaza hotels and resorts in Shanghai in a limited time.

Crowne Plaza Hotels & Japan, a resort owned by Intercontinental Hotels Group, recently announced that it will launch parent-child themed rooms together with Lego Wukong Xia Xia series to create a full range of fun experiences for family guests. The Lego Wukong Xia series selected for this cross-border cooperation is inspired by China's classic The Journey to the West. It is an ideal choice for * * * to enjoy family fun at the same time. The theme room creates an immersive hero world with mattresses, pillows and hanging pictures; Mini tents and "Play Hero Road" game pads printed with the Galaxy Discovery spacecraft will be provided for children to play and experience. In addition to the room layout and facilities, Crowne Plaza Hotel and Lego Group also carefully prepared a theme welcoming ceremony for the families who stayed, including Goku's patchwork bag, a welcome card, two Goku's headdresses, a cartoon storybook of Lego Goku in the third season and a coloring card. Children will be transformed into heroes, have fun with their families and enjoy a micro-holiday in the hotel.

"This theme room parent-child product marks the beginning of the Crowne Plaza plus family travel market. Drawing on the successful operation experience of Crowne Plaza Resort under the brand, such as Crowne Plaza Sanya Haitang Bay Renheng Hotel and Crowne Plaza Ningbo Xiangshan Seaview Hotel, it is very popular among family tourists. " Ms. Hu Yingchun, Chief Marketing Officer of IHG Greater China, said that in the future, IHG will continue to enrich the hotel's parent-child experience and create a full range of high-quality parent-child products for family guests.

It is reported that in 2022, the opening plan of Crowne Plaza Hotel in China also covers Qingdao, Shennongjia, Suzhou, Xi 'an and other leisure destinations, with accurate layout and steady development. At present, Crowne Plaza Resort has more than 65,438+000 hotels in China, introducing a new generation of guest rooms and public areas, from modern business rooms to informal office space, focusing on the balance between work and life. While upgrading the hardware, Crowne Plaza Hotel also upgraded the guest service experience in an all-round way, launched a list of light and intimate things, and advocated a new way of light travel. Many parents are frustrated with the tedious packing work before a family trip. Crowne Plaza Hotel provides intimate products for children, such as children's slippers, bathrobes, toothbrushes, etc., as well as children's toilets and children's benches to reduce the burden of parents' luggage.