The difference between tourism real estate and real estate. How cultural tourism real estate operates.

Some friends are curious about the difference between tourism real estate and real estate. If we want to invest in cultural tourism production areas, we also need to understand how cultural tourism real estate operates in advance, so that we can operate Only when you get up and get started will you be in an orderly manner.

What you hear in the current real estate market is tourism real estate, but what does tourism real estate mean? What kind of real estate development is it specifically? Some friends are curious about the difference between tourism real estate and real estate. What exactly is it like? If we want to invest in cultural tourism real estate, we also need to understand how cultural tourism real estate operates in advance, so that we can operate it in an orderly manner.

The difference between tourism real estate and real estate

1. Different meanings

Tourism real estate: all built on the rich tourism resources in the surrounding area, different from traditional Residential projects are real estate projects that integrate tourism, leisure, vacation, and residence.

General real estate: refers to various houses built on land, including residential shops, factories, warehouses and office buildings.

2. Different characteristics

Tourism real estate: It has good natural landscape, architectural landscape, and complete supporting functions.

General real estate: Fixed and immovable in location.

3. Different crowds

Tourism real estate: mainly tourist crowds.

General real estate: People who plan to invest in mature properties to improve their home environment.

4. Different themes

Tourism real estate: The focus is on leisure and entertainment.

General real estate: The theme is clear, either commercial or civil.

5. Different functions

Tourism real estate: emphasizing tourism development as the main body, or emphasizing the main function of real estate while giving it tourism functions.

General real estate: to meet the needs of daily settled life and work.

How cultural tourism real estate operates

1. Integration of tourism resources and business formats

Traditional sightseeing tourism is transforming into comprehensive tourism, including the updated combination of retail, catering, leisure and entertainment, performing arts, vacation, health care and other formats, which directly affects the income methods of scenic spots. Transformation requires integration and adjustment in terms of combination ratio and resource allocation;

2. In-depth exploration and utilization of local tourism resources

Most cultural tourism projects currently on the market are uniform and featureless. The characteristics of the project come from its own market positioning and product positioning. It is the development and utilization of its own cultural resources, including celebrities, Develop allusions, environments, etc. to form special activities and promotional content that can attract the attention of the audience.

3. Setting of overall development positioning and goals

Based on market analysis and industry forecasts, the overall positioning of the project is formulated, including cultural positioning, business positioning, image positioning, and brand portfolio positioning. Through certain data analysis and prediction Determine clear goals for the project and break them down.

The above is the answer to the difference between tourism real estate and real estate. In fact, if we explain it literally, we can understand that tourism real estate must be against tourism, and there will be some Attractions are available for us to visit. And real estate is just houses. Regarding how cultural tourism real estate is operated, the above explanation from three general directions has very detailed operation methods.