Creative letter illustration-how to design full font logo

How to draw the association of letters? Benefits of drawing letter association (how to draw letter association) 1

Today, YOBA recommended a particularly creative drawing method of English letters: draw a picture according to letters, numbers, symbols and words. This cross-border gameplay itself can provide children with a lot of associative space, while remembering letters and numbers.

Alphabetic text

Draw a small snail "I am the last unhappy one in the race", with a small A with rounded corners.

Then draw a smiling dog in the playful handwriting a.

The elegant flower D can draw a bird with a smooth figure.

The lowercase letter d is more suitable for funny painting style. This little brother's French fries hairstyle is too eye-catching

Capital letter e, capture a little penguin alive, Ma Ma is no longer afraid that my hand-drawing will not be able to draw the mascot of our penguin father.

In lowercase g, draw a koala that continues to pretend to sleep for 7 days on National Day.

As for the small S, of course, it is most suitable for the concave red-crowned crane.

Digital article

No. 1, draw a big ship in perspective.

Fifth, draw an ugly groundhog.

15 This number is a koala clinging to the trunk.

29. It is a perfect match with the expression of the white swan.

No.42, a little dinosaur that makes children scream with excitement.

Symbolic text

How can a black question mark be like this?

Bai Wan pulled out the arrow like an angry bird.

Word text

Draw a baby with "baby".

Draw a lady with "lady" (this little sister is very similar to Mulan in Disney movies. )

Draw a bear with "bear"

Draw a little bee with "bee"

YOBA skill sharing

Please pay attention to YOBA parenting

Watch more interesting short parent-child videos.

Benefits of letter association painting (how to draw letter association) 2

As soon as many designers receive the logo design project, they will immediately think of using the initials of the brand name to design graphics. Although this is also a good way to effectively strengthen the correlation between logo graphics and brands, it also has great limitations, such as the design form is difficult to break through, and some brands' logos are not suitable for this design form. Therefore, Bian Xiao will share with you several other design concepts of logo graphics today.

0 1.

If the brand name happens to be an object, or a word in the brand name is an object, or the homonym of the brand name is an object, then this object can be directly regarded as a logo graphic. Of course, designers need to design graphics more beautiful, more special and more in line with the tonality of the brand. For example, simplify, standardize and abstract graphics, or add a memory point. In addition, it is best that no other well-known brands in the industry have used this object as a logo graphic. Brands that use this method to design logo are: Apple, Great Wall Motor, Hammer Mobile Phone, Tmall, Boxma Xiansheng and so on.

▲ Apple's logo is an apple, but it is not an ordinary apple, but an apple that has been bitten, and it has been accurately standardized in design, which visually conforms to the golden ratio.

▲ The logo of Great Wall Motor is an extremely simplified graphic of the Great Wall Beacon Tower.

▲ The logo of Hammer Technology is a small and exquisite geological hammer, which is more professional and scientific than ordinary hammers, and its design specifications are not simple.

▲ Tmall's brand name contains a word "cat", so its logo is a geometric and distinctive black cat.

▲ The homonym of the fresh box horse "Box Horse" is "Hippo", so its logo graphic is a lovely hippo.

02. Symbolic graphics

On the surface, this logo graphic has nothing to do with the brand, but borrows a familiar and symbolic graphic to symbolize the brand's concept, vision, product quality and so on. Brands that use this logo design technique include Starbucks, Rolex, China Unicom and Kungfu.

▲ Starbucks logo graphic is taken from the image of Sai Ren, a sea monster in ancient Greek mythology. She has a very charming singing voice, and everyone who hears her singing will be drowned by her. Starbucks uses the image of Sai Ren, a sea monster, as a logo graphic to express that Starbucks' coffee is of high quality and powerful as Sai Ren.

▲ The logo of the top watch brand Rolex is a crown, which shows the imperial spirit of Rolex in the watchmaking industry and also positions Rolex as the king in the watchmaking industry.

▲ The logo of China Tong Ling is inspired by the traditional element of China: Chinese knot, which has the meaning of connection, unity and empathy with consumers.

▲ The logo of the fast food brand Kungfu is an illustrator who looks like Bruce Lee, symbolizing the excellent quality of the brand and the characteristics of China.

03. Use an animal as a symbol.

Domestic internet brands especially like to use animals as brand logo. One of the important reasons is to facilitate the creation of brand IP, which can effectively narrow the distance between brands and consumers and enrich the means of advertising communication. In addition, using animals as logo is more convenient for consumers to remember. Of course, the animals selected by the brand should conform to the brand's industry and temperament. Brands that use this logo design technique are: JD.COM, Suning.cn, Ctrip, Luckin Coffee, etc.

▲ The symbol of JD.COM is a puppy. Dogs are loyal and docile, which accords with the characteristics of service industry.

▲ The logo of Suning. com is a lion, and the lion is the king of grassland. Suning.cn hopes to express his ambition of becoming bigger and stronger through lion graphics.

▲ Ctrip's logo is a dolphin, and dolphins are marine animals, which is more in line with the tourism industry.

▲ Luckin Coffee's logo is a sika deer, mainly aimed at young white-collar workers. Sika deer is exquisite and elegant, which conforms to the brand tonality of Luckin Coffee.

04. Abstract graphics

That is to say, in temperament and modeling, abstract graphics that conform to the brand spirit, tonality and industry attributes are designed and used as logo. Abstract graphics are more inclusive than concrete graphics. Brands that use such logo design techniques are: Nike, BP, Mercedes-Benz, Huawei and so on.

▲ Nike's logo looks like a hook, but what is the relationship between a hook and a sports brand? In fact, it is a fast moving trajectory of an object, which feels like "disappearing with a whoosh" and is extremely fast. Some people say this is the shape of wings. You see, abstract graphics will give the audience a lot of imagination, and whether this graphic is excellent depends on whether it can always guide people to associate in a positive and brand-related direction.

▲ The most expensive symbol in this legend is BP's logo, called Sunflower, which means vibrant, never dying and shining on the world.

▲ Mercedes-Benz logo is a three-pointed star figure, just like the steering wheel of a car, symbolizing the vision of the automobile industry and conquering land, sea and air.

▲ Huawei's logo is like a radiant sun, but it is also like a blooming flower, which symbolizes Huawei's diversified development and determination to go global.

05. Chinese combined with graphics

Since it is a China brand, it is natural to design the logo directly in Chinese. This kind of logo is more relevant than the brand initials, and usually combines one or two words in the brand name with the brand-related graphics. Brands that use this logo design technique are: Beijing Winter Olympics, China Academy of Fine Arts, Guangzhou, Guangzhou International Brand Festival, etc.

▲ The logo of Beijing Winter Olympics combines the word "winter" with the graphics of skiers.

▲ The logo of China Academy of Fine Arts uses the word "Gome" combined with the seal graphic.

▲ Guangzhou logo combines the word "Guangzhou" with Guang Zhouta graphics.

▲ The logo of Guangzhou International Brand Festival combines the word "Guangpin" with Guang Zhouta.

06. Transform the brand name into graphics.

Some brand names are verbs or nouns, which can be represented graphically by their literal meanings. On the surface, this kind of graphics will have obvious connection with the brand, as if we want to have internal connection, or we should work hard on design style and design tonality. Brands that use this logo design technology are: Yijia Mobile, Mitsubishi Motors, Fiona Fang Real Estate and Red Dot Award.

▲ The logo of one plus mobile phone is a combination of Arabic numerals 1 and a plus sign.

▲ The logo of Mitsubishi Motors is three diamonds.

▲ The logo of Fiona Fang Real Estate is a combination of a square and a circle.

▲ The logo of the Red Dot Award is a red ball.

07. Use main products or services as signs.

Some brands have flagship products, or focus on a certain industry, so it is quite appropriate to use graphics that can represent the flagship products or services as the logo, provided that personality is also made. This can make consumers clear at a glance, such as Burger King, Hi Tea and QQ Music.

▲ Burger King uses its main product Hamburg as a logo graphic, which also echoes the brand name. After last year's revision and upgrade, this logo has become very concise, with strong recognition and extensibility.

▲ The logo of Xicha indicates that a person is drinking milk tea.

▲ The logo of QQ music is a music score.

How's it going? Did you open up a lot of ideas? Therefore, don't just use the first letter to design the logo in the future. Try other ways, and there may be more and more suitable solutions.

The benefits of letter association painting (how to draw letter association) 3

Letters are really strange. They can be part of the expression of text information or just graphics. They can convey text information to readers intuitively, and can also carry color, graphics and personality as part of visual elements. A few letters can convey many concepts, which is why many companies like to use letters as logo. But how to skillfully use them as corporate logo is also a difficult problem.

Although the letter combination logo has its uniqueness that distinguishes it from other logo styles, it is not easy, especially if you want to represent the whole brand through a few simple letters.

So how to make the letter combination logo look less like the traditional "graphics", thus losing its advantage of intuitive expression of information and losing its aesthetic feeling?

Bian Xiao collected logo with various letter combinations, hoping to help everyone.

A, * * * enjoy the trick

The most common way is to * * * enjoy a part of two letters, usually the middle part. You can use different colors to emphasize it, or you can only use the same color, which is equally wonderful.

When 1. 1 is two capital letters,

This method should be the two most commonly used capital letters, because it is most likely taken from the initials of the company name or brand name.

In the alphabet, nearly half of the capital letters can be left or right in this way, so this form is also relatively mature.

When 1.2 is two lowercase letters,

Sometimes, it is difficult to combine two capital letters perfectly. At this time, you should use lowercase letters as much as possible, which is not only easy to enjoy, but also can create a unique and relaxed visual experience without being too serious.

When 1.3 capital letters are mixed,

Of course, it is not necessarily all uppercase or lowercase. You can also try a combination of uppercase and lowercase, which may be simpler and create a different style.

1.4 Combining centerline and angle

There is no end to creativity, and sometimes you can try more. For example, you can combine two letters that are not very similar. Although it will violate the letter type slightly, it is ok as long as it does not affect the recognition. Creativity is to dare to try, and maybe you can create a pleasing style.

1.5 combining straight lines and curves

The letter "O" is really not easy when * * * enjoys the combination. Sometimes a part can be cut off, or straight lines can be combined into curves, but the general premise is that it cannot affect the resolution.

When combining letters with radians, the easiest way is to use handwritten fonts or to combine letters with radians.

How are the illustrations drawn? What's the name of this temple? Why do you want to learn software? Is it difficult?

Illustration is painted on paper, which is a traditional illustration painting method, using paper pigments and so on. This is what we usually call hand-drawn illustration, and learning software to draw illustration refers to graphic flat illustration, or board illustration, that is, drawing an illustration on the computer. Is it necessary to learn this form? Of course it is necessary. At present, online ordering of manuscripts basically requires drawing with graphic tablet, which is the mainstream demand in the current market because of its convenient modification and fast drawing efficiency. So it is necessary for everyone to draw an illustration through software. You can understand what the following board painting is about, and you will know why you need software to draw illustrations.

The popular understanding of board painting is to paint on the graphic tablet of electronic equipment, and the painting effect will be presented on the computer, and the traditional brush and paper will be replaced by ps software and sai software. As the product of scientific and technological progress, the board painting has obvious advantages of being very convenient for repeated modification and adjustment, which helps the painter to save a lot of time and energy. The board painting works are also easy to save, and there is basically no cost without pigments and paper. The following figure shows the effect of drawing on the tablet.

Two Ann's eyes are drying peppers, but it is difficult to know the design idea of the software.

Many friends will wonder, I know how to operate the software. Why do I feel weak when I go to paint and can't draw any decent works? These paintings are simply terrible. On the one hand, you are not skilled in the use of software. On the other hand, you didn't pass the software design thinking, and you didn't master the software from the real level. We usually say that learning things should start from two levels: Tao and technique, in which technique is the method and Tao is the thinking and foundation. Just like using the same seasoning, the dishes cooked by the chef are more fragrant than those cooked by us. This is that the chef has the thinking of cooking and knows how to use the matching seasonings to achieve the right state.

In order to help you improve the technical operation of illustration software, improve your design thinking and really improve your ability to control software, students can find a master teacher to learn, enrich themselves and broaden their horizons. He will broadcast the original painting course of board drawing illustration on the Internet for free at 8: 00 every night, and even many students with zero foundation like to listen to it, because the teacher's easy to understand is quite humorous, which will be a good guide for everyone's thinking improvement. Students who want to learn can go to Mr. Yu Rou's Wei Xin (homophonic): the first one is w9, and the last one is Kaka. Just combine the above two groups of letters in order.

Success in life is not without reason, and there is no success in heaven. Only by constantly learning, constantly cheering for yourself and replenishing energy can we really get rid of the clouds and see the light. Smart people will put things in other people's heads into their own heads to make themselves stronger.

Three kinds of commonly used computer illustration software.

1._S:

PS is recognized as the most powerful picture editing software, which is too bloated because of its powerful functions. The functions that a painter can use actually account for only a small part of its functions. Advantages are powerful deformation tools, layer styles, curve adjustment tools, etc. Of course, the disadvantages are obvious. First, many operations must be combined with keyboard shortcuts, and a large number of operations need to be re-entered after leaving the keyboard, which is really unfriendly to digital screen patients, and the software learning cost is high for outsiders. Secondly, after updating to 20 19CC, the long-awaited jitter correction (anti-slip) is still difficult to use, and color fusion is still uncomfortable. His powerful pen-making and popularity determine that most painters are in the ecology of PS, so PS is called the necessary software for image editing or production.

2.SAI2:

Note that it is SAI-2, which has completed earth-shaking changes on the basis of SAI, filled many shortcomings and perfectly inherited many advantages of the former. The lines are still smooth as silk, and the color fusion is still natural and touching. This is a painting software specially designed for painters. The key point is painting software, and PS is picture editing software. PS, the big brother, just did some painting functions when editing pictures.

3.CSP:

It is a drawing software with strong comic advantages. It has all the advantages of SAI and some functions of PS. Of course, even people with bloated PS have improved their work efficiency. The birth of this software really shows that only Japanese engineers can make software that really serves painters. It is the best choice for cartoonists and Japanese illustrators.

Summarize these three softwares:

(1)PS is good at thick painting, showing heavy and true texture and light and shadow, or using powerful brushes to imitate the texture of paper or cloth to start painting, and curve tools are also very easy to adjust the picture. Even if other painting software is used as the main tool, PS is needed as an auxiliary tool for the final adjustment of the manuscript, and the index is required to be ten stars. (main tool)

The advantage of SAI2 lies in the illustration of celluloid, with smooth lines and clear colors. Sai 2 is a pure and lovely little girl.

CSP, needless to say, the cartoonist must have chosen him.

Four _ still only milling S screen.

The two best apps on IPADiOS system: Procreate and ArtstudioPro.

Procreate is easy to learn, simple in layout and very friendly to beginners. At present, one of the best apps on the iPad, all my friends use this software by default. The biggest problem is that it can't import third-party brushes, so the old birds who are used to PS and SAI will inevitably feel a little frustrated.

ArtstudioPro is the closest software to PS on IPAD at present, which is very similar in layout design and functional layout. You can even directly import PS brushes and brush presets into the APP, and the default grouping is very sour. Even the anti-shake of this product perfectly inherits the chicken ribs of PS, but its deformation tool is not as imaginative as PS, and the delay of big brush is actually better than PS. If it is not in English, this product is undoubtedly the best APP on the IPAD at present, and there is no one. It is said that the Chinese version of ArtstudioPro will be launched soon, and Procreate has fainted from crying in the toilet. It is said that PS that is full of blood and not castrated will also log on to IPAD, and all the painting apps on iPad will cry together in the toilet.

How to design a full font logo How to design a full font logo

Lead: Some enterprises are keen on simple font logo, but a logo composed only of fonts does not mean that it is not creative and does not need any skills. Full-font logo composed of some classic fonts conveys an atmosphere of enterprise, firmness, reliability and seeking truth from facts. Many famous enterprises are such signs, such as IBM, Apple Computer or Ponzi Cosmetics. Let's learn how to design a complete font logo!

If you plan to design such a logo, you'd better make sure that the font you use must be a font with good expressive ability, and carefully arrange the spacing between letters, the thick lines of font lines, the spacing between words, the position where hyphens or dotted lines are placed, etc.

This logo must emphasize the choice of font. Generally speaking, instead of directly using fonts that can be seen everywhere on every computer (as shown above), use some newer fonts.

Pay special attention to Helvetica font (Arial font is actually Helvetica font, just another name), which was particularly popular in the 1960s and 1970s. If you use this font, it will give people a nostalgic atmosphere. Do you want your LOGO to look like many logos designed in the sixties and seventies?

Many fonts have the characteristics of fashion, which may be popular for a while, but things will change soon. Please avoid using these fonts, such as sand, mistral and tramp.

You can observe how many changes will occur when the main font is used on the logo:

Font combination

In many full-font logos, you often use two different fonts, and sometimes you have used two fonts in the company name. Sometimes the font you use is ok when the company name is large, but it is not appropriate to present it in a smaller font. For example, if you use a very fine font as the company name, if the words you want to add are "international", "joint stock limited company" and "head office", you may even need to add a slogan, such as "Wedoitforyou". In this case, if the letter lines are thin, if the logo size is large, they will be very clear and easy to read, but if they are expressed in small fonts, these thin lines will be easy to read.

The key to using two (or more) fonts is contrast. When using two fonts, especially when the font you choose is not a font family, avoid choosing two fonts that look too similar (just like the thin font and the thick font of the same font). The font you choose must look significantly different.

If the fonts you choose are very different, but the combination makes you feel uncomfortable, and you can't say anything wrong, then you should carefully look for the similarities between the two fonts, which often leads to visual conflicts.

Letter deformation

We often deform a letter in a sign to achieve a special effect. Some of these transformations can be realized simply by adding or subtracting an element, while others involve some complicated other technologies.

Changing letters to match other letters is a design technique adopted by many signs. Adding interesting visual elements to the font will make the whole logo more unique.

Add elements

If you spend more time and energy on logo design, the more we can design unique logos, such as chic hook of Nike, Bull of Merrill Lynch or Apple of Apple. Over time, everyone will know what brand this logo belongs to. But many times, even if you spend millions or years designing, symbolic elements and words should be combined to give people a unique feeling, not just by that pattern.

Generally speaking, the symbolic patterns we study here give people a simple form of expression, and their clean lines and shapes make them have a good application in various media. If you have carefully browsed some design yearbooks or books about LOGO, you will find that if these symbol patterns don't match the font form, they are just simple symbols (usually common and can be seen almost every day), but when they match the font of a specific company name, they will look special on the whole. This is very important for logo design, because there are countless signs that use circles as symbolic patterns. If you don't match the text, there is actually little difference.

Ideally, the symbol pattern we designed should be similar to the font we saw at first sight. Usually you will see some logo designs, and the connection between their patterns and words is not obvious. Remember that the key to similarity is that the space allocation in the logo can be related. If a sign as a whole gives people a sense of closure, it gives people a sense of close connection. If a sign looks divergent, it is difficult to connect.

Add clip art materials.

We can get a lot of clip art materials in many ways, including dozens of patterns in some patterns and fonts. These clip art patterns are not only very suitable for making signs, but also can give us some new inspiration in design through these clip art materials.

We show the concepts of "idea" and "swarm" by reusing the clip art material of this light bulb. Fonts are lively fonts, but the whole logo is still a bit static when conveying the concept of "poly".

We change the lines of letters to add some "energy".

In the process of increasing "energy" and interesting visual effects, we added an unexpected element: floating light bulbs.

In order to further make the name design more distinctive, each of the following signs adopts local elements of cheap clip art or a pattern font:

Don't forget, we can use some illustrations and clip art as an option for our logo design.

Add illustrations

If you are a clever illustrator, or you have the ability to hire an illustrator to help you complete the logo design, then you can convey your design ideas in a very special way. But don't let an illustrator who lacks professional standards hinder your creativity. If these illustrations are deliberately expressed in a "rough" style, they will be more attractive than well-decorated illustrations, so many illustrators will focus on creating this kind of visual effect that looks a little "rough" but has a good expression style.

There are many ways to apply illustrations to signs. But what we should remember is: we must keep it simple and ensure that all illustrations still have good expressive force when displayed in black and white.