What does KB mean on tour?

The so-called low-cost tour group means that the travel agency attracts consumers at a price far below the cost, then adds various fees in addition to the low price, and takes the tour group into the shopping store during the tour, and the travel agency and staff collect kickbacks from it. Once the consumer refuses to shop or the shopping quota is small, the tour guide will swear, and in extreme cases, the consumer will not be allowed to leave the shopping store.

In addition to hiding shopping malls in scenic spots, the most common way is to lock tourists in shopping malls for a period of time. Even if they don't shop, tourists can't go out of the mall or get back on the bus. Many tourists just go shopping because they can't go out. Once they stop at the counter, the sales staff will follow up immediately. Many customers bought products they regretted under the enthusiastic introduction of sales staff.

Extended data

At the beginning of the implementation of the Tourism Law, the passenger flow dropped significantly. Many middle-aged and elderly tourists come to consult with the feeling of going or not. When they see that the price of the same tourist products does not include shopping shops, they all choose not to travel for the time being. Then the government slowly began to relax the requirements for tourist shopping stores, as long as all the shopping stores included in the itinerary were clearly stated in the additional agreement, and tourists were clearly informed that the price of tourist products had dropped again and the passenger flow had rebounded.

Many middle-aged and elderly people clearly know that there are problems with low-cost tour groups, but they still choose. When they arrive at the tourist destination, they will buy two kinds of goods at will, which is higher than the original tour fare. But in their minds, such a tour is still cost-effective, and they will choose a low-cost tour group next time. This is an inertial consumption thinking, which is difficult to change.

For merchants, the profits generated by letting tourists shop are much higher than those generated by running regular groups, which makes the low-priced shopping groups of travel agencies always revive. Because the personal market has a great demand for low-priced shopping groups of travel agencies, market changes can be adjusted accordingly. In order to ensure the original passenger flow, the government can't ban low-priced shopping groups, but only remind consumers to treat them rationally.

China News Network-the first anniversary of the Tourism Law "low-cost group" reappears the innovation of compulsory shopping methods