Hello, I run a small processing factory with 7 or 8 people. I produce and sell a type of travel shoes locally. Sales have hit a bottleneck and I don’t know how to break through.

I’m not very good at this, but I can give you a few suggestions for reference.

1. Breakthrough in sales tactics. Others sell shoes, but you can sell culture, such as what shoes various types of people like to wear in different historical periods. Based on this tradition, what kind of shoes do you recommend to what types of consumers, such as those for white-collar workers, blue-collar workers, sports, and leisure? , etc., that is, adding Chinese culture to your products to attract customers.

2. Join well-known companies. A survey shows that the survival rate of franchised companies reaches over 90%. For small businesses, franchising is the best and fastest shortcut to business development.

3. Conduct market research and design products that meet market demand. For example, Japan's Casio, the originator of compact cameras, sent people to do market research when SLR cameras were in recession. They conducted statistics based on the size of cameras at street corners and in front of shopping malls. Finally, they found that many people were using small cameras, so they started He developed a small, simple and portable card machine, which became very popular.