Domestic business tourism market

The stable development of macroeconomic and political situation in China provides a good external environment for business activities. As a high-end tourism market, business tourism has shown its advantages and potential. A survey report of American Express Company shows that the development potential of China's business tourism market is amazing, and its scale has reached the level of French, German and other major European countries. If the current growth rate is maintained, it will double in the next five years and become the third largest business tourism market in the world.

Most enterprises think that business travel is an important part of corporate behavior, and more and more enterprises begin to entrust professional travel companies to provide related services in order to improve the management level of business travel and the ability to integrate resources and save travel costs. Professional travel management companies not only rely on their service system to support resources and rich experience to ensure that enterprises can get timely and effective services and assist the target company to effectively implement the whole business travel policy, but also provide other value-added services and better safety management for the target company. Well-known professional business travel management companies include: HRG, Ctrip, CWT and American Express. Similar to the consumer structure of business tourism in other countries in the world, the domestic business tourism market in China is mainly composed of the following four sub-markets:

1, general business tourism market

In this market segment, it is mainly composed of consumers engaged in commercial activities. General business tourism activities include exhibitions (such as World Expo, Fashion Festival, sugar and wine parties, etc.). ), business negotiation, marketing, management (such as training and incentive travel) and other business tourism activities. Among them, MICE tourism is the most distinctive and important content in business tourism.

2. Government tourism market

Government officials are another market for business travel. China has the largest number of civil servants in the world, reaching more than 5 million. Business travel generated by various meetings, inspection and research activities every year has formed a market that cannot be ignored.

3. Academic tourism market

In recent years, the academic tourism market has developed rapidly. Under the background of China government's vigorous development of education and science and technology, regional and national academic exchange activities are increasing. According to the statistics of China Wan Fang Data Company, there are more than 1000 national academic conferences every year. There are countless regional academic conferences. With China's entry into WTO, a large number of international academic conferences have been transferred to China. This series of meetings contains huge business opportunities, and its stability and periodicity are really thought-provoking.

4. Other business tourism markets

This market mainly includes all kinds of large-scale sports activities, such as the World Cup, the Olympic Games and other celebrations and commemorative activities. Most of the tourists of business travel are employees of major enterprises, so major business travel management companies occupy important areas of the market through direct outsourcing management. The market shares of major domestic business travel companies are as follows:

1.Ctrip.com

-the leader of online travel in China. After entering the business travel market for the second time in 2006, its market share has increased by leaps and bounds. At present, the domestic market share ranks first, and it is the best TMC in China in 2009.

-Call Center: Shanghai

Main customers: Sony, Panasonic, Ericsson, Michelin, Coca-Cola, AMD, Baosteel, Haier, etc.

2.CITS American Express (American Express)

-China International Travel Service/American Express is the largest TMC joint venture company in the world.

-Established in 2002

—— Call Center: Beijing (Headquarters)/Shanghai/Guangzhou

-Major customers: Ford at & amp； SAP China Netcom Microsoft IBM Philips GM gemoto Intel Unilever Adidas Siemens …

American Express:

With a history of 100 years, it is the largest TMC in the world and a fortune 500 enterprise.

60 ~ 70% of Fortune 500 companies use American Express's business travel service.

3. China Aviation Jiaxin Business Travel Management Co., Ltd. (CWT)-China Airlines Service Co., Ltd./Carlson Wagonlit Travel is the second largest in the world.

–Beijing (headquarters), Shanghai/Guangzhou

Main customers: BP, Siemens, Alstom, etc.

4. Jinjiang HRG (HRG) HRG Jing Jiang China-Jinjiang International Travel Service /HRG (HRG Holdings)

–Shanghai (Headquarters)

Main customers: DuPont, Kodak and Cisco.

5.BCD Travel-Shanghai Jebsen Aviation Service Co., Ltd. Jebsen Aviation is the third largest TMC in the world.

Main customers: 3M Volkswagen Danfoss tetra pak, Bosch.

Jebsen has its own development team, independently researching and developing operation platform (intelligent agent) and customer reservation platform (intelligent online), providing various value-added services to meet the business trip and business travel management of corporate customers.