What are the characteristics of rural tourism? How to develop rural tourism?

1, the only active object

China's rural areas are vast and diverse, and are less affected by industrialization. Most areas still maintain their natural features, with different local customs and folk customs. Rural tourism activities are unique, with original village workshops, original labor forms, real folk customs and local agricultural and sideline products. This kind of "ancient, original, true and earthy" formed in a specific region has unparalleled advantages of being close to nature in cities and towns, and provides superior conditions for tourists to return to nature.

2. Decentralized spatio-temporal structure

China's rural tourism resources, which have been around for 5,000 years, have different local conditions and customs. Most of them are dominated by natural features, work patterns, farm life and traditional customs, which are greatly influenced by seasons and climate. Therefore, the variability of rural tourism time and geographical dispersion can meet the needs of tourists in many aspects.

3, the main behavior of participation.

Rural tourism not only refers to a single sightseeing project and activity, but also includes multifunctional and compound tourism activities such as sightseeing, entertainment, health care, folklore, scientific research and ancestor worship. The complexity of rural tourism leads tourists to participate in the main behavior to a great extent. Rural tourism allows tourists to experience rural folk customs, farm life and work forms while enjoying their work, and buy satisfactory agricultural and sideline products and folk handicrafts.

4. Advanced cultural level

Rural culture belongs to folk culture. The rich and colorful folk culture in China's rural areas has a long history and rich connotations, which makes rural tourism have high-grade characteristics on the cultural level. Various rural folk festivals, arts and crafts, folk architecture, folk literature and art, marriage customs taboos, interesting stories and legends are all endowed with profound cultural connotations. Due to the "strong regional and non-standardized hometown concept characteristics" of rural communities, folk culture has profound simplicity and mystery, which has great temptation and attraction for urban tourists.

5. Sustainable tourism development

Modern rural tourism is sustainable because it integrates rural natural image, cultural image and modern science and technology, tourism development and agricultural production, urban tourism and rural tourism.

How to develop rural tourism

First, the demand is large. Tourists seek drought. With the prosperity of domestic tourism, the market demand for rural tourism has gradually increased. City people hope to get rid of high-rise canyons and cement forests, relieve the pressure of high workload and cover up their nostalgia and yearning for nature.

Secondly, it has similar characteristics with leisure and holiday tourism. Pay attention to the needs of recreation and health, and rural tourism also has the characteristics of repeated consumption to a great extent.

Third, it is different from ordinary holiday travel. Generally speaking, leisure and holiday tourism is a more mature tourism type than sightseeing tourism. Some leisure vacationers have a high disposable income level and are insensitive to the price of leisure vacation. Holiday tourists prefer long-distance holidays. Compared with general holiday tourism, rural tourism has the following characteristics: rural tourism is mainly aimed at the surrounding urban markets, so the travel distance is short, which is different from general long-term leisure vacation; Tourists in rural areas are more sensitive to tourism prices (compared with individual tours and family tours, the sensitivity of unit and group tours is relatively low), which may be related to the fact that the rural tourism market is not mature enough to form a brand effect that tourists can trust; Rural tours are generally short trips with short travel time. In the article "The Development of Tourism for Agriculture, Countryside and Farmers in China", Wei Xiaoan thinks that the market level of rural tourism is relatively clear: citizen activities and farmers' activities basically belong to popular tourism and belong to relatively low-grade consumption; Departmental activities belong to mid-range consumption; The level of enterprise activities is high, which belongs to high-grade consumption. Therefore, it can be said that the demand market of rural tourism is a differentiated market.

There are not a few tourists who take these two forms. Travel agencies should attach importance to these two forms of market development, and in a certain sense need to change their roles to meet market demand.

Specifically, for rural individual travelers, travel agencies need to make corresponding adjustments in product design, agency services and consulting services to meet the needs of rural individual travelers. For example, further improve the flexibility of product portfolio and provide professional advice for tourists on line design; Provide some agency services, not necessarily package travel services; Provide convenient and fast professional consulting services and so on. For the rural tour organized by the unit, it is necessary to strengthen the contact with the unit, improve customer management, tailor products according to the situation of the unit, and attract repeat customers through quality service.

(5) Pay appropriate attention to the extension projects of rural tourism.

Rural tourism is not only limited to agricultural tourism, but also can develop some expansion projects. For example, forestry tourism, ornamental forestry; Fishery tourism, marine fish culture and sightseeing, fishing in rural ponds and streams, etc. As an extension of rural tourism, it can be integrated into the products of travel agencies, enriching product content and enhancing interest.

(six) the combination of rural flavor, tourism experience and urban lifestyle.

Rural flavor should be prominent, such as natural landscape and original ecological rural customs. Then add some experiential elements, so that visitors can experience the rural atmosphere and deep homesickness. However, in some aspects, such as tourism infrastructure, which is closely related to life, it is necessary to be consistent with urban life, rather than blindly seeking "soil". Such as toilet facilities, basic accommodation conditions, sanitary conditions of the destination, etc. So that tourists can maintain the city's lifestyle.

(B) the characteristics of product supply

First, the characteristics of resources. Rural tourism itself is a relatively broad concept, and there are many kinds of resources that can be used. For example, beautiful natural scenery, good ecological environment, profound cultural accumulation and simple folk customs in rural areas.

Second, product features. The phenomenon of homogenization of destination products and repeated construction at close range is serious, and the market development is not enough.