How to promote anna marie skin care products

(The author won the French Tourism Award of Perfect Company for her remarkable promotion of anna marie skin care products in 2006. More than 30 countries have won this honor. Manager Xu Chunbo of Qingdao and Manager Liang Ping of Linyi also won this award in Nisshin System. They have just returned from a trip to France. At present, the sales of skin care products in its specialty stores rank in the top ten among more than 3,000 specialty stores nationwide. I have never been involved in the management of skin care products before I was engaged in perfection. A small county town must have a lot to learn and learn from. Now she can sort out her promotion experience and share it with everyone. I would like to express my heartfelt thanks to the author! I also hope that more partners can sort out their business experience and share it with you. ) Skin care products are one of the four major products in the perfect series, and promotion is the same as other products, so don't be isolated. If you follow the promotion methods of other products, you will feel much better than health care products and daily necessities. First, the effect is remarkable. Even a basic suit will certainly have an effect, and this effect is directly manifested in the face, and others can see it, so customers can't help but admit it. Customers will naturally attract friends around them, even if they don't take the initiative to make perfection, they will share their anna marie products. Second, the performance is stable. Due to the lack of health awareness, many people often stop using health care products after they are in good health. But we ladies all know that once skin care products are used well, we will not change brands easily, so as to lock in the customer base and make our performance more stable. The third is to give salesmen a way to open the market, which is equivalent to opening up a road to success. Especially for some young salespeople, promoting health care products is a weakness, but promoting skin care products is a strength, which in turn will drive the sales of health care products. There is a group in our team, whose family situation is very difficult, a group of working girls from mountainous areas. It turns out that the performance of their whole team is only one or two thousand points per month. Since we started to promote skin care products, their performance has now reached one or two thousand points per month. Their whole team has found the feeling, one by one has become beautiful and more confident. The first is to start with self-consumption. To be honest, I didn't expect our skin care products to be promoted so well. I didn't expect to work harder on skin care products before, so the store's performance was not great, and only a few thousand skin care products were made in a month. It was after I came back from studying beauty in the company that my changes affected every partner around me. They asked me what products I used. How can we change today? I will answer truthfully. Then I give them products. When they are effective, I am more confident and they are confident. At this time, word of mouth got up. I'm not alone in saying that the product is very good, but a group of people say that it has a great impact. Therefore, "when the face changes, the market is in full swing." Change must start from itself. Our industry is not to convince others, but to attract others with our own changes. The second is to change ideas. First of all, we should change our ideas-too expensive, no market, etc. I used to think that anna marie skin care products were suitable for selling in big cities, and only people in big cities such as Beijing and Shanghai would accept this price, which is difficult to push away in our small county. Later, after hard promotion, I realized that anna marie's products were of high quality and moderate price. Compared with the skin care products on the market, it is not expensive at all, especially compared with its effect, it is more value for money. I made a survey, and the average woman uses skin care products worth about 2,000 yuan a year, and some of them cost about 4,000 to 5,000 yuan, but the effect of those products is far less than that of marion. And what about the ladies who don't like beauty? As long as the effect is good, they are willing to invest in this area. It can even be said that women often pay more attention to beauty than health, such as cutting double eyelids, rhinoplasty, dyeing hair and tattooing lips. Don't they all pursue beauty on the basis of harming health? Therefore, I admire the vision of Perfect Company. It is very reasonable to invest so much energy in developing Ma Liyan series skin care products, and there will definitely be huge market potential. The third is to hold more training. Don't look for customers everywhere, start with the salesman. Only through training, can we stimulate the sales staff's interest in skin care, let them fully understand the benefits of skin care products, and let them fall in love with our skin care products in anna marie. I have held 12 training courses, each lasting three days. If I want to attend the training, I have to use the whole set of products I cared for last week, so it may not be my turn. The number of students enrolled in the training is not decreasing, but increasing. Because after each training, they will share a lot of things that they didn't want to learn, and then they want to learn after sharing. So the more training, the more people sign up. Now I won't train, let each group train and write it down. It should be noted that the training must be attractive. The fourth is to try more. Hearing is empty, seeing is believing. General salesmen do it for customers free of charge, so that customers can experience the effect of our products, which are moist, shiny and breathable. This is the minimum feeling, so that the possibility of customers accepting products will be greatly improved. Fifth, give more lectures. We have four beauty classes every week to encourage old customers to bring their friends to study. It doesn't matter whether they buy products or not. We should do good activities to make them feel happy and happy. Through continuous understanding of the product, most customers will gradually use it. The sixth is to strengthen services. In fact, skin care products are better than health care products. At least we have the opportunity to serve our customers once a week. When doing nursing, it is a good opportunity for us to serve our customers. First, we must teach how to use them. Our weekly care alone is ineffective. Usually, customers must be careful to use the products, such as washing their faces on time at night, applying sunscreen during the day and nursing once a week. Only when customers cooperate well will there be better results. For the convenience of customers, we have set up a beauty and skin care center. There are specialized beauticians, and when the salesman really has no time, let the beautician serve, which provides a good environment for customers. As long as she serves a customer well, she will attract people around her and gradually expand her customer base. Seventh, organize some promotional activities. In order to cooperate with the company's promotion activities, we also engage in skin care promotion activities on time, which should not be done more, but only occasionally cooperate with the salesman, and the effect is quite good. To talk more about the concept of beauty, we must first change people's ideas. We must cooperate with every activity of the company, and we have done a good job. No matter what skin care activities the company promotes, we actively support and publicize them. Whether it's a March 8th suit, a Father's Day suit or a 300PV lucky draw, we always vigorously promote it and conscientiously implement it, bringing very objective results. Eight is perseverance. Maybe at the beginning, it won't produce great achievements immediately, but as long as you can persist in doing it, it will definitely bring considerable achievements. Like perfection, it is important to insist that it is forbidden to fish for three days and dry the net for two days. In short, the promotion of skin care products is the same as other products, and the reason is the same, and it is inseparable from the four "S". Skin care products have great market potential, broad prospects and rapid multiplication. As long as we attach importance to it and earnestly implement it, we will certainly achieve the desired results.