Exhibition planning book

The basic process of exhibition planning: Establishing the planning working group personnel affairs

The planning supervisor is responsible for coordinating and communicating the work of the planning staff of the entire group, and is fully responsible for the formulation and revision of the planning plan.

Planners are responsible for preparing exhibition project plans

Copywriters are responsible for writing various exhibition documents, including common exhibition documents, exhibition social documents, exhibition promotion documents, exhibition contracts, etc.

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Art designers are responsible for various types of visual image design, such as advertising design and display space design. The person in charge is required to be proficient in using photoshop, Imageready, Illustrator, coreIdraw and other software

Market Investigators are responsible for conducting market research and preparing market research reports

Media liaison personnel conduct media publicity and promotion

2. Conduct market research and analysis Exhibition market research and analysis are the basis of exhibition planning. The content it targets is also very broad, mainly including five aspects: 1. Industrial environment; 2. Target market; 3. Policies and regulations; 4. Similar exhibitions; 5. Own resources. 3. Formulate an action plan for the exhibition project. Formulating an overall and balanced plan is an important prerequisite for the smooth development of the exhibition project. Choosing the right time, the right place, and achieving a reasonable combination of the two are what the plan must pay attention to. The concrete exhibition planning plan should form a specific measure that can be implemented. During this period, the following contents must be clarified: the goals of the exhibition project, the environment for achieving the goals of the exhibition project, the elements of the marketing strategy for the exhibition project, the development of exhibition-related activities, the effect and evaluation of the exhibition planning plan, and additional conditions for the implementation of the exhibition planning plan. Designing an action schedule is also an essential part. The action schedule of the exhibition project must be carefully designed. The production of the planning plan and the implementation of the plan must not be delayed. The beginning and end of each step should have time regulations and restrictions to ensure that the implementation of the plan can proceed smoothly. Otherwise, it will be seriously affected. The exhibition was successfully held. 4. Formulate a budget plan. Formulating a budget plan for an exhibition project generally includes the following aspects: 1. Venue costs; 2. Administrative expenses, including the salary of company administrative personnel and administrative office expenses; 3. Publicity and promotion expenses ; 4. Exhibition and investment promotion expenses 5. Funds for related activities; 6. Others. Sources of income for exhibition projects: 1. Income from conference fees or booth fees; 2. Ticket income; 3. Corporate sponsorship income; 4. Others. 5. Writing a project planning plan. Writing an exhibition project planning plan is to organize the final results of the planning into a written material, that is, a planning book, also called a plan. Its main content includes status quo or background introduction, analysis, goals, strategies, tactics or action plans, Benefit prediction, control and emergency measures, the content of each part may vary in detail due to different specific requirements. It can cover content such as feasibility study reports, project letters of intent, project proposals, advertising plans, brochures, and other planning documents before, during, and after a certain war. 6. Evaluation and Correction The contents of evaluation and correction mainly include project evaluation, stage evaluation, final evaluation and feedback improvement, etc.