What is a tour guide service? What is the role of tour guide service in tourism?

Tour guide service refers to the tourist reception service provided by tour guides on behalf of the appointed travel agency to receive or accompany tourists on their trips and sightseeing, according to the contents and standards agreed in the group contract or agreement.

First of all, tour guides are appointed by travel agencies, either full-time or part-time. Tour guides who are not appointed by travel agencies are not allowed to receive tourists without permission.

Secondly, the main business of tour guides is to receive tourists. Generally speaking, most tour guides provide tour guide services to tourists in the process of accompanying them to travel and sightseeing, but some tour guides also receive guests in front of counters set up by travel agencies in different locations, provide travel advice to guests, and help them contact and arrange various travel matters. They also provide reception services. The difference is that the former provides reception service during the trip, while the latter provides reception service before the trip.

finally, the reception services provided by tour guides to tourists must be implemented in accordance with the provisions of the group contract and the quality standards of tour guide services for group tourists, and the contents and standards agreed in advance for individual tourists. Tour guides are not allowed to increase or decrease or even cancel tourism projects without authorization, nor are they allowed to lower the quality standards of tour guide services. On the one hand, tour guides should pay attention to maintaining the image and reputation of the travel agency they represent, and on the other hand, they should also pay attention to safeguarding the legitimate rights and interests of tourists.