Is there any future for rural tourism market in rural tourism network?

Current location The state encourages private enterprises to develop tourism in rural areas. To develop rural tourism, we need to understand the rural environment, population, social culture, economic and political background. How do we engage rural populations and improve their social and economic conditions? In order to develop a strategic marketing plan for rural tourism, we must understand the needs and desires of our target customers and how to match them with our rural infrastructure. Rural tourism can be a win-win situation for both rural and urban communities. After independence, the Indian government focused on developing key areas such as agriculture, industry and infrastructure. Tourism was never considered an industry with potential. It develops in its own space.

While tourism has received some attention over the past decade, rural tourism has never been a priority. Global tourism is the second largest revenue-generating industry after the oil industry. It is necessary to distinguish between different types of tourists in order to understand and analyze their travel purposes. There are different ways to attract domestic and foreign tourists. We need to know what services are needed to attract and retain tourists. Rural tourism, especially foreign tourists, has a huge potential market, but because no systematic approach has been taken to attract foreign tourists, rural tourism has not yet developed.

Rural tourism will bring together people of different cultures, beliefs, languages ??and lifestyles and provide a broader outlook on life. It not only creates employment opportunities for people but also develops social, cultural and educational values. (Dianping search: Beijing Shanghe Law Firm) (or send me a private message to resolve legal issues)

1. The market for rural tourism

Conditions for developing rural tourism

< p>1. The development of rural tourism requires a rich agricultural resource base. Agriculture is the general term for agricultural natural resources and agricultural economic resources. Agricultural resources include natural environmental factors that can be used for agricultural production, such as land resources, water resources, climate resources and biological resources. Agricultural economic resources refer to the social and economic factors and social production results that directly or indirectly affect agricultural production, such as the quantity and quality of the agricultural population and labor force, agricultural technology and equipment, transportation, communications, culture, education, health and other agricultural infrastructure.

2. To develop tourism agriculture, we must have rich tourism resources. The development of agriculture is closely related to the basis of local tourism development. In areas with good tourism conditions, the development of tourism will bring a large number of tourists, which will provide more opportunities to develop tourism agriculture. When analyzing the basis of regional tourism development, we should focus on the types, characteristics, resource combinations, resource distribution and tourism functions of tourism resources, and pay attention to the situation of peripheral tourism resources.

3. The development of tourism agriculture must have clear goals and market orientation. Agriculture pursues market-based returns, and any tourism product must have a selling point in the market. As for the current development trend in China, the main source of customers for tourism agriculture are urban residents who are unfamiliar with agriculture and rural life but are very interested in it. Therefore, tourist agriculture should first be used as a back garden for urban residents to enjoy, that is, citizens can go on short-term low-cost tours on weekends and holidays, and it can be used as a good place for leisure, entertainment and self-cultivation.

4. The development of tourism agriculture requires clear location selection. Location factors are positively correlated with the number of tourists. A successful tourist agricultural park should choose the following locations: First, a developed urbanized area with sufficient customer source market. The second is a characteristic agricultural base with a good agricultural foundation and distinctive characteristics. Third, near the scenic spot, the tourist source market of the scenic spot can be used to attract some tourists. Fourth, develop agricultural vacation forms around resort areas.

2. Market size of rural tourism

Is there any prospect for the rural building materials market? My analysis is as follows!

First, there are still many people building houses in rural areas. Some people live in rural areas and build their own houses, while some people buy houses in the city and build houses in the countryside, so they live there less time.

Second, there is a rural area

Third, for the rural market, products cannot be too single, and products must be comprehensive to make money. After all, it is too single and has too few sales, making it difficult to make money!

3. Market demand for rural tourism

1. What do leisure agriculture and rural tourism refer to?

1. What is leisure agriculture?

What is rural tourism?

What is rural tourism?

2. Main types of rural tourism

3. The significance of developing rural tourism

2. What about rural tourism and rural tourism? Case)

Third, how to develop rural tourism

1. The meaning of leisure agriculture and rural tourism

1. What is leisure agriculture? What is rural tourism? What is rural tourism?

Traditional agriculture only has the function of supplying food and raw materials. Recreational farming is completely different.

Leisure agriculture uses agricultural landscape resources and agricultural production conditions to provide sightseeing, leisure, sightseeing, vacation and other services for urban tourists. It combines agriculture and tourism, and combines the primary industry and the tertiary industry. New industries.

Rural tourism is another name for leisure agriculture, which is intuitive, easy to understand and commonly used.

(Attention and rural tourism!)

Features:

(1) Rural tourism is a new agricultural management model of production, life and ecology;< /p>

(2) Rural tourism products are a service commodity. Its production is market-oriented, and its core value is service quality, not specific fruits and vegetables. Whether the customer is satisfied or not depends on the sum of all the feelings during the entire tourism process (completely different from previous agricultural products!);

(3) The resources of rural tourism are rich and diverse, with crops and fruit trees of various colors and shapes , vegetables, breeding, houses, ditches, roads, farm tools, traditional labor techniques, handicrafts, solar terms activities, clothing, food, housing and transportation habits, weddings and funerals, etc.

(4) Rural tourism brings farmers with families as the basic reception and operating unit;

(5) Rural tourism aims at profit.

The concept of rural tourism

Definition: Rural tourism refers to leisure, sightseeing, experience, and tourism that are attracted by rural customs, customs, rural-related scenery and farming. Study and other tourism activities.

The forms of rural tourism activities include: eating farm food, staying in farmyards, doing farm work, enjoying farmhouse entertainment, seeing farmhouse scenery, buying farmhouse goods, practicing farmhouse customs, using farmhouse furniture, etc.

What is the relationship between rural tourism and rural tourism?

Rural tourism is an industry that serves rural tourism.

2. Main types of rural tourism:

There is no unified standard for the classification of rural tourism. According to different regional locations, resource bases, investment entities, experience types and rural characteristics, they are divided into There are five types:

The first category is urban and suburban leisure and entertainment. This is the most basic, common and most common form of rural tourism. Generally in the suburbs of cities, with convenient transportation, accommodation services and complete entertainment facilities can be provided for these tourists. For example, Chengdu's Farmhouse, Tai's Fantawild and Mood for Love Hua'an, etc.

The other party randomly surveyed 300 tourists:

18% were from Tai'an, 20% from Jinan, and 32% from other counties and cities in the province, accounting for 70% in total.

Go on a road trip 53%.

67% of people are aged 20-39.

Income below 3,000 yuan accounts for 66%.

75% of people plan to stay for one day.

The second category is accommodation and reception around the scenic area.

This type is generally located around famous scenic spots, is not attractive in itself, and does not require too many tourist service facilities and landscape modifications. Relying on tourists in major scenic spots to carry out tourism activities, we provide tourists with accommodation services and local specialties. The tourist attractions of such parks and major scenic spots are complementary, serving as mutual sources of customers and developing in a coordinated manner.

There are good location conditions for the development of this kind of farmhouse around Mount Tai. The third category is tourism agriculture.

In the suburbs of the city, tours are provided for tourists to learn agricultural knowledge, experience farming culture and participate in farming activities. Visitors can engage in different agricultural activities.

For example, leisure farms, fruit picking gardens, tea gardens, leisure fishing grounds, agricultural education parks, agricultural science demonstration gardens, etc.

The fourth category is folk culture and characteristic residential types.

It refers to using the United Nations to attract tourists

The fifth category, pastoral scenery.

Attract tourists with beautiful rural scenery. Use the fields, fruits and nearby countryside to attract many city tourists. Eating farm food, tasting farm food, staying in farmhouses, having farmhouse entertainment, and buying farmhouse food satisfy the needs of citizens through folk experience.

For example, the Longji Rice Terraces in Longsheng County, Guangxi. Wuyuan in Jiangxi Province is known as the most beautiful village in China.

3. The significance of developing rural tourism

(1) Increase farmers’ employment. Add new jobs; low requirements for new technologies and low employment threshold.

(2) Increasing farmers’ income will help farmers become rich. Low investment threshold; low operating costs.

(3) It is conducive to the full development of agricultural resources and the adjustment and optimization of industrial structure. Extend the agricultural industry chain and promote the development of rural transportation, catering, accommodation, commerce and other service industries.

(4) It is conducive to improving the appearance of the village and promoting the improvement of rural civilization. Through the exchange of personnel, information, science and technology, and ideas between urban and rural areas, urban residents can have a deeper understanding of rural areas and agriculture, strengthen urban support for rural areas and agriculture, promote the improvement of rural civilization, and achieve coordinated development of urban and rural areas.

(5) It is conducive to the construction of a new socialist countryside.

2. What about leisure agriculture and rural tourism? (Case)

1. The development of leisure agriculture at home and abroad (Textbook P.14——)

Famous rural tourist areas:

April 2005 On the 12th, at the opening ceremony of the first China Rural Tourism Festival, Xujia Courtyard Leisure Center in Nongke Village, Youai Town, Pi County, Chengdu City was recognized by the National Tourism Administration as China’s No. 1 Farmhouse.

A rural tourist area that has developed rapidly in recent years;

Wuyuan, Jiangxi.

Longji Mountain, Longji Terraces Tourist Area, Heping Village, Heping Township, Longsheng Autonomous County, Guangxi, hiking.

2. The current situation of rural tourism development in Shandong Province.

At the beginning of reform and opening up, folk tourism in Shijiazhuang Village, Weifang was the first in the country. Since then, farm music and fishermen's music have been widely carried out in many places.

The fishermen are happy to introduce Wangjiazao Village, the most prosperous village in Rizhao, where every household engages in tourism during the fishing moratorium. The average annual income of the 106 households in the village exceeds 40,000 yuan.

Yishui County is located in the hinterland of Yimeng Mountain. Since 2002, tourism has been identified as a pillar industry. The Yishui Geological Wonders Ecotourism Zone has been developed. In 2003, the county received 2.1 million tourists and generated total tourism revenue of 760 million yuan.

Shandong’s festivals that focus on folk ecology are the earliest and most numerous in China. For example, Weifang International Kite Festival, Heze Peony Festival, Qingdao Sugar Ball Festival, Taishan International Mountaineering Festival, Rongcheng International Fisherman's Day, etc. have attracted more and more tourists. In 2004, Shandong created the first batch of 26 agricultural tourism demonstration sites, ranking first in the country. At present, Shandong has established 55 national agricultural tourism demonstration sites, continuing to lead the country.

Shandong has rich rural tourism resources.

1. Unique rural natural scenery. Qingdao, Yantai, and Weihai have charming sunshine, waves, and beaches; the vast green plains represented by Heze, Jining, and Dezhou; Tai'an, Linyi, and other mountain villages characterized by mountains and hills.

2. Colorful rural style. Mainly manifested in festivals, customs, etc. Such as Taishan Mountain Climbing Festival, Weifang Kite Festival, Jinan Qianfo Mountain Temple Fair, Heze Cockfighting and Sheepfighting Competition, Zibo Lantern Festival, etc.

3. Interesting local culture and art, cooking flavors, etc. Such as the Yangjiabu New Year paintings in Weifang, Bruhu in Jinan, Golden Deer Crafts in Juancheng, willow weaving in Lunan, clay figurines and cotton figurines in Heze, etc. Manchu and Han banquets are held at Kongfu and Qingdao Seafood.

4. Traditional rural labor force with distinctive characteristics. Ancient farming and working methods still remain in remote villages, and some areas are even in their primitive working stages. Under the influence of modern civilization, they have a new and strong attraction for tourists. Such as donkey and horse grinding, old cow grinding, wood weaving, handcart, small grinding tofu brain, catching crabs, driving ducks, driving cattle and sheep, etc.

3. There is a general lack of planning and planning

4. There is a lack of tourism talents, a single management method, chaotic management, and non-standard services. There are relatively few rural tourism managers and lack of systematic and effective training. In fact, many of them are held by village cadres or local farmers. The quality of employees is generally low and management is extensive, falling into a vicious cycle of neglected management, low quality, and low income, which seriously restricts the development of rural tourism.

3. There is a general lack of planning and planning. Many projects were launched blindly, and the human traces in the development were too obvious. The trend of urbanization was obvious, and the local folk culture was impacted, which affected the characteristics of rural tourism.

4. There is a lack of tourism talents, a single management method, chaotic management, and non-standard services. There are relatively few rural tourism managers and lack of systematic and effective training. In fact, many of them are held by village cadres or local farmers. The quality of employees is generally low and management is extensive, falling into a vicious cycle of neglected management, low quality, and low income, which seriously restricts the development of rural tourism.

Problems existing in the development of rural tourism in Shandong Province

1. I don’t have an in-depth understanding of rural tourism. Rural tourist attractions are mostly based on purely agricultural tourism, and most rural tourism products fail to truly reflect all aspects of rural tourism.

2. Rural tourism development and operation are scattered, with poor brand effect, small scale and weak brand awareness of operators. One-sided emphasis is placed on the development of rural natural resources, while the development of local culture, rural folk customs and other cultural connotations is ignored.

Weifang Yangjiabu Woodblock New Year Painting Kite Folk Custom

Weifang kites originated from Yangjiabu Village in the early Ming Dynasty. At that time, the villagers had the carving technology of woodcut New Year pictures. They used their free time every spring to draw various patterns and make kites with the paper and paint printed on the New Year pictures. At first it was just for self-entertainment or as a gift to relatives and friends, but later it gradually developed into a commodity. During the Qianlong period (1736-1795), kites had become an important local handicraft industry.

Weifang kites in the Ming Dynasty were mainly board kites, and later gradually formed a series of shapes, mainly hard-wing kites, with a long string of centipedes at the end (more than 360 meters long), and clever soft-wing kites. , there are strange-shaped tube kites, and stories about characters, birds, animals, fish and insects. Although its binding method is simple, with as few as three bamboo pieces and as many as seven bamboo pieces, it pays attention to the uniformity of the bamboo pieces, the symmetry of the frame, the knotting of the center of gravity, the concise image, the bright colors, and the strong contrast. It has the characteristics of smooth take-off and high flying height.

At present, there are nearly 100 kite manufacturers in Xiyangjiabu Village, with more than 300 kite varieties and an annual output of nearly one million kites. However, in recent years, due to production cost considerations, the traditional cultural connotation has been ignored, and the materials have been changed to nylon cloth and carbon steel pipes, losing the traditional skills and local characteristics of Weifang kites.

Third, how to develop rural tourism

According to the village and town development plan or rural tourism development plan.

1. Discover, understand and create rural tourism resources.

Divergent thinking exercise (brainstorming): Think about it, which aspect of rural production and life might be attractive to urban tourists?

2. Preparatory work before the development of rural tourism projects (page 27 of the textbook)

(1) Site selection for tourism projects

(2) Social environment Survey

(3) Regional Economic Survey

(4) Resource Survey

(5) Tourism Market Survey

3. Rural Tourism Project development

(1) Project positioning - project positioning, landscape feature positioning (main landscape), customer source market positioning, product function positioning, service facility positioning, key sub-project positioning, development subject positioning, management Subject positioning and development timing positioning.

(2) Design and development of rural tourism products.

The project is designed to include farmhouses, tourist villages and towns, leisure agricultural parks (fields), ecological parks, ethnic customs gardens, etc.

Tourist route design and planning

4. Rural tourism marketing

Who are our opponents (competitors)?

Why marketing?

Who will do the marketing?

Does rural tourism have a clear image?

Who are our customers? (Market Segmentation)

From 2010 to 2012, the development of rural tourism had to carry out the rural revitalization plan. The development of rural tourism is also a rural revitalization plan proposed by our government in recent years. With the vigorous development of our country in recent years, industrialization has reached a very high level, followed by China's urbanization, which is close to 60%. With the development of industrialization, a large number of young and middle-aged rural laborers have poured into cities to settle and find employment, resulting in the hollowing out of rural areas and the beginning of depression in rural areas lacking young and middle-aged labor force. From the perspective of long-term development strategy, industry and agriculture must develop in a coordinated manner, and both are indispensable. Therefore, at this time, it is timely and necessary to launch rural revitalization from a national strategic level.

I am a farmer born and raised in the countryside. Now I am working in the city and buying a house. From the bottom of my heart, I still hope to return to rural life in the future, because I am attached to rural life and because I belong there.

The roots of China and the traditional culture of the United States are in the countryside. The focus of developing rural tourism is to explore traditional culture. The vast rural land has green mountains and green waters, an unpolluted environment, poetic pastoral life, and a farming civilization that has lasted for thousands of years. The direction of future rural development is to promote rural tourism through ecological agriculture, protecting the rural ecological environment and livability. Because rural areas mainly export agricultural products, their development and construction are destined to be different from those in cities. For rural areas, some places can be modernized and some cannot. For example, rural roads must be built to be very convenient. Our government has done a good job in this regard. Now, almost every village across the country has cement or asphalt roads. In the early years, the slogan if you want to get rich, build the roads first finally came true. The original rural historical and cultural landscape does not need to be modernized, otherwise it will lose its original meaning. Even reform is a protective transformation.

Revitalizing the countryside must also adhere to the concept of agricultural products coming out and people coming in. Only when people come in can rural tourism be developed. How can rural areas attract outsiders to come in for consumption and tourism? In fact, if you ask people who have lived in the city for a long time, there will be a simple answer. They will say: I like the blue sky and white clouds in the countryside, the slow-paced pastoral life in the countryside, the Chaimen chickens and dogs in the countryside; I like the green food in the countryside, and the humanistic relationships between neighbors and clans in the countryside; I like the traditional folk culture in the countryside. Therefore, doing these things well in rural areas is a very systematic and comprehensive matter. Now that the government has invested enough funds and policy support, farmers must have enough confidence to change their old thinking.

The countryside is a treasure land of Feng Shui. Each place can create its own regional business card based on local regional characteristics and traditional humanities and history. For example, Xiaogang Village in Fengyang, Anhui Province is the birthplace of China’s household responsibility system. Through the development of rural tourism, you can see modern ecological agriculture here; you can experience the old-fashioned traditional farming scenes of hand-cranked hoes in cattle farming, and you can also enjoy the comfortable life scenes of thatched houses with fences. Yanghua Valley shows you the ancient "Shen Hao, the leader of large-scale contract work and outstanding village cadre in the new era", which shows you the spirit of bold exploration and hard work of the villagers of Xiaogang Village. Xiaogang has such a unique rural cultural history, attracting tourists from all over the country, allowing Xiaogang to develop its own wealthy local farmers through rural tourism. Therefore, the success of Xiaogang Village in developing rural tourism is also a mirror that can be used for reference. Of course, every village is different. The development of rural tourism requires local governments and farmers to actively explore and practice and find a development model that suits them.

Finally, I sincerely hope that every village in China can prosper and farmers can live and work in peace and contentment!

4. Market positioning of rural tourism

Tourism can be divided into the following three categories:

1. Types of tourism resources

Natural Tourism resources: Horses

Rural tourism types can be divided into: tourist farms, tourist ranches, tourist fishing villages, tourist bird gardens, rural parks, science and technology tourism, pastoral tourism, and green ecological tourism.

Three. Types of ecotourism

Ecotourism refers to tourism activities based on ecological environmental protection.

The main subjects are tourists who care about environmental protection, pursue returning to nature, and want to understand the ecological conditions and national customs of tourist destinations. Eco-tourism products are emerging tourism products that have developed rapidly since the 1970s and 1990s.

Its main characteristics are high knowledge requirements, strong participation experience, wide customer source market, and many market segments (such as forest tourism, agricultural tourism, rural tourism, camping tourism, adventure tourism, folk tourism, environmental protection science popularization Tourism, etc. can be included in the scope of eco-tourism).

Therefore, ecotourism is the mainstream of world tourism product development in the 21st century and has good development prospects and potential.

5. Market background of rural tourism

Tourists traveling to Langzhong, Sichuan are interested in Sichuan, China’s human geography and the history of the Three Kingdoms.