Township Tourism in Niujie Town

It is 78km away from Jiaokui Town, a provincial key red tourist attraction, 50km away from Xiaocaoba, a provincial scenic spot, 20km away from Zhaotong City 143km, 200km away from Bamboo Sea in southern Sichuan, 40km away from Wenquan Grand Canyon 180km away from Dousha Pass, the first pass in Yunnan, 40km away from Huanglian River 100km away from Weixin Tashi Conference. Many tourists come to niujie to look for nostalgia and feel the charm of the ancient town.

exist problem

First, the protection of resources is weak, there are security risks, and they are built at will. Second, there is a shortage of professionals, and the excavation plan has not yet taken shape. Third, the protection and development plan is lagging behind. Fourth, insufficient capital investment and imperfect infrastructure. Fifth, some excellent traditional cultures are weak in inheritance and development and are facing the situation of disappearance.

Countermeasures

Based on the development strategy of "cultural tourism prospers the town", this paper studies and excavates the tourism culture of niujie ancient town, and re-understands and evaluates niujie ancient town. Niujie is a well-preserved thousand-year-old town in northeast Yunnan. Our county should organize special forces, increase capital investment, strengthen the research, excavation, collation and compilation of ancient town culture, and create a new brand of Yiliang tourism with the unique ancient town culture of niujie.

(1) Integrate the surrounding tourism resources, plan and publicize the ancient town of niujie, the eco-tourism represented by Baishui River Basin and the red tourism represented by the former site of the underground party branch of Zhenlai Committee, and package the cultural tourism, eco-tourism and red tourism of the ancient town together to form the pattern of ancient town tourism. (2) Protect historical sites and enhance the awareness of protection. Through extensive publicity, it is widely known and deeply rooted in the hearts of the people. From cadres at all levels to the masses, the atmosphere of ancient town protection is formed from top to bottom, and short-sighted and one-sided concepts are overcome. Find resources. It is necessary to thoroughly check the human resources and natural resources in the town, establish files, and be aware of them. Determine the protection content. First, cultural relics at all levels; Second, various historical relics in the town; Third, the control of the style, spatial pattern and building height of the ancient town; Fourthly, the inheritance of ancient town folk culture; The fifth is the extension of the commercial culture of the ancient town. To formulate detailed rules for the implementation of protection and development planning; Clear the planning idea of "protection first, sustainable utilization, rational development and comprehensive development". (3) Digging cultural connotation and positioning accurately. It is the premise of obtaining economic and social benefits to deeply excavate and systematically study the origin, age, rise and fall and connotation of ancient town resources in order to accurately locate the ancient town. For example, the ancient town of Lijiang is a "living fossil of Naxi culture" and Zhouzhuang is the "first water town in China", both of which have accurate positioning and outstanding characteristics. System development. For ancient buildings, ancient manors, ancient quadrangles, ancient bridges, ancient inscriptions, ancient temples and other products, please plan and construct expert system development; For traditional cultures such as ancient couplets, ancient music and ancient customs, cultural professionals can be invited to conduct research and development; For the commercial culture and tea culture of ancient shops and ancient towns, experts from business and economic circles can be invited to conduct research and development; So as to form a systematic research and development and combined packaging, and improve the characteristics of tourism products.

(4) Improve the popularity of the ancient town and shout out the slogan of the theme image. Improve the attraction of the ancient town, expand its influence, and realize the transformation of tourism resources into tourism products and tourism products into tourism benefits. In-depth development of featured products. First, resource analysis, mining uniqueness. The ancient town of niujie has been prosperous in commerce and trade since ancient times, resulting in a unique industrial civilization and a unique culture of rice gang, tea gang, caravan, boat gang and salt gang. Micro-sculpture, calligraphy and seal cutting represented by micro-sculptor Chen Shouren, ancient architecture style, ancient town customs, traditional culture and special snacks exude unique cultural charm; Beauty in Guzhen [1] is a brand in niujie, which has a strong appeal and is easily accepted and spread by people. The second is market analysis, looking for key points. Niujie ancient town cultural tourism is an organic part of eco-tourism represented by Baishuijiang River basin and red tourism represented by the former site of Zhenlaixu underground party branch, the deeds of Xu Honggang and the former site of Sichuan-Guizhou Red Army guerrilla battlefield. It is one of the four boutique tourism projects in Yiliang County, and it is a unique tourism product on the boutique tourism line in the east of our city (Zhaoyang-Yiliang-Weixin-Zhenxiong), with huge market potential. Actively expand the tourism market. First, expand the tourism market according to the principle of "complementary advantages, unchanged resources, market construction and mutual flow of tourists"; Second, according to the marketing concept of "the government is the image and the enterprise is the market", through the cooperation of travel agencies, international and domestic travel fairs and media as platforms, special festivals and other forms will be held to increase publicity and promotion, attract tourists, create business opportunities and promote the development of tourism. Third, actively research and develop personalized tourism products to occupy the tourism market, so that tourists often go to Chang Xin. Niujie well-known gourmet

Babies Baba, pigs Baba, tofu pudding.

Development purpose

"Ancient Town niujie, Cultural niujie, Commercial niujie, Modern niujie and Harmonious niujie".