On the Cultural Connotation of Travel Agency Products

First, the cultural connotation of tourism products

Tourism products are carriers of tourism culture. Tourism products lacking cultural connotation will be difficult to stand in the highly competitive tourism market. Develop tourism with scientific and cultural connotation, improve the grade and quality of tourism products and enhance market competitiveness. At present, the similarity of tourism products in different places is high, and the product design is single. Most of the products appearing in the tourism market obviously lack local cultural characteristics, are monotonous and have no quality, and are not attractive to tourists. In the experience of integrating into the natural and humanistic environment, tourists' demand for tourist souvenirs is becoming more and more personalized and quality. Therefore, brand and quality design is helpful to promote and deepen tourism.

Tourism products are integrated into local cultural characteristics and play a role in promoting and publicizing regional culture. Weifang, Shandong, for example, is a famous hometown of kites. They set up a kite festival with kites as the medium. Therefore, tourism is not only the experience of spiritual consumption process, but also the carrier of cultural creation and dissemination. Therefore, in the design and development of tourism products, it is very important to pay attention to the promotion of regional cultural characteristics. Designing tourism products with local cultural characteristics and expanding regional influence will play a promoting role.

Second, the organic integration of tourism products and regional cultural industries.

The design and development of tourism products has a very obvious driving effect on related industries, and has a positive role in attracting foreign investment, talent flow, updating concepts and promoting regional economic development. In the design and development of China's tourism products, we should strengthen the concept of humanization and highlight the regional characteristics. Integrate the design concept of tourism products into local culture to form a symbolic product design.

Baoding, Hebei province, has the style of respecting literature and martial arts, and has trained a large number of sports champions. China Baoding Respect for the Elderly Fitness Festival was founded with sports as the leading factor, advocating the concept of fitness tourism culture and integrating sports culture into tourism culture. Learning and popularizing fitness methods has a unique form and strong attraction, which constitutes a major feature of Baoding culture. Another example is Beijing 798 Art District, which has become an art exhibition center and an influential art district and tourist area at home and abroad. Combining art, tourism and economy to create distinctive artistic tourism design products to attract domestic and foreign tourists has become a classic pen in tourism product design and development.

Therefore, the more unique, novel and irreplaceable the regional culture of tourism products, the more it can promote the development of tourism and make it an industry with its own characteristics. Excavate local cultural characteristics, integrate historical and cultural resources, speed up the planning and development of cultural tourism products, enhance the cultural connotation and taste of tourism products, and create new economic value.

Thirdly, the extraction and analysis of design elements of tourism products.

Highlighting the unique local cultural heritage plays an important role in the development of tourism products. Only in this way can tourism product design occupy a dominant position in the tourism market, meet the spiritual needs of tourists and enhance the quality and significance of tourism.

(A) the diversification trend of tourism product forms. Tourism product design should meet the consumption requirements of more people, have diversified product characteristics, can better meet and adapt to the individual needs of consumers, and lead the good development of tourism. Nowadays, cultural tourism, campus tourism, eco-tourism, science and technology tourism, industrial tourism and other special forms, the design of tourism products has also been integrated into the new form. For example, industrial tourism has a long history in developed countries. They use their brand benefits to attract tourists, and at the same time make their products well known. Micro-industrial design products have become popular consumer goods in tourism, bringing good economic benefits and free advertising effects to enterprises.

(B) brand building of tourism products must have distinctive features. At present, in the development and design process of tourism products, the time is short, random and sloppy, and the products often lack characteristics and connotations, which are easy to be imitated and difficult to establish a brand. Therefore, we must do a good job in market positioning, dig deep into the connotation, highlight the characteristics and improve the scientific and technological content.

The construction of tourism brand is an important means to prosper tourism, and the brand can bring certain popularity to tourism products and play a propaganda role. Brand not only has high added value, but also can obtain rich profits and economic benefits. Successful brand design has obvious regional cultural characteristics and profound connotation of national traditional culture, constantly innovates in cultural creativity, endows the brand with strong cultural color and emotion with the help of traditional culture that people have long been familiar with and loved, and produces good economic effects.

1999 The cultural tour of Beijing Hutong shows the cultural history of Beijing Hutong and the folk customs of Beijing people, which is favored by overseas tourists. The success of Beijing Hutong tourism lies in that this tourism product firmly grasps the theme of culture and folk customs, and shows the profound cultural heritage of old Beijing and even China.

(3) The characteristics of humanistic connotation contained in tourism products. The vitality of tourism products is the bearing of its cultural connotation, and the regional cultural characteristics are the most basic conditions for forming a brand. China is a multi-ethnic country, which is characterized by the coexistence of various regional national cultures and their own characteristics. We integrate talents in design art, marketing and marketing, and design, manufacture and package tourism-derived souvenirs. The formal sense of cultural connotation and the marketing channel jointly promote the benign development of tourism. In recent years, China's traditional elements have been highly valued, which has attracted many foreign tourists to visit and created tourism design products with China cultural characteristics.