How much is the decoration of a large video game city?

Abstract: How much is the renovation budget of the video game city? When building a video game city or other businesses, if investors operate blindly, it will bring a lot of burdens to the later production and operation and pay a lot of "tuition fees". Below, let's find out how much the investment video game city budget is. Video game city decoration budget How much is the decoration of large video game city? Investment budget of video game city

Investment amount of video game city

1-18,, 3-55,, 5-6,, 1,-1.5 million and 2,-18,.

return on investment of video game city: mainly based on the structure of consumer groups and passenger flow, with entertainment, the average statistics of neutral 3 square meters show that the profit of pure entertainment machines is 1-3, that of neutral machines is 6-2, and that of other properties is 1-6 (mainly depending on consumer groups, hundreds of thousands or even hundreds of thousands are normal, mainly depending on electricity).

Experience in opening a video game city

The feasibility analysis of opening a video game city venue mainly includes the necessity of opening, license processing analysis, market analysis, feasibility of preparation plan, investment estimation, investment return analysis, social relations and uncertain factors. Only after weighing these conditions, it is possible to draw a correct analysis report and decide whether to build or not.

1.1 Necessity of opening a video game city

The necessity of the video game city project is to analyze what obstacles and potential opportunities will be encountered in opening a video game city according to the actual situation of enterprises or individuals, so as to avoid blindly following the trend. The specific analysis basis involves many aspects. The following are the key points in the necessity of building a video game city for your reference. (*) stands for favorable factors; [*] stands for unfavorable factors.

◆ With the clear national policy on animation industry (business licenses can be issued to qualified enterprises or individuals);

◆ As a result of the excellent national environment, ordinary people gradually get rich and have more money for entertainment and consumption; (with consumption capacity)

◆ The video game market in this region is a blank market or temporarily not saturated (consumer groups exist);

◆ Compared with other traditional industries, operating a video game city is more profitable (high rate of return);

◆ Compared with other industries, the one-time investment cost of video game city is relatively large [financial pressure];

◆ The same area may face more video game cities [competitive pressure];

need to have professional technology, marketing management personnel [management difficulty];

◆ The update cycle of video game equipment is very long, but don't follow the market [the pressure of video game product update cycle];

◆ Whether the surrounding citizens can accept it, whether there will be too many complaints, etc. [potential public opinion pressure];

◆ Is the popularity of consumers in this region as high as budgeted, and can they afford [the pressure of return on investment]?

◆ Will the location where the site is located be prosperous all the time, whether the property will be demolished and whether the policy will change? [Uncertain factors].

1.2 Analysis of license handling

The whole process of license handling in video game city is relatively simple, but it is difficult to say for sure whether the license can be obtained. The state has conditions to handle the video game city. The competent unit is the local cultural department, and the public security and industry and commerce are related departments; Public security mainly focuses on the legality of fire fighting, industrial and commercial design video game enterprises, focusing on enterprise capital verification and enterprise registration; The following points need to be paid enough attention;

◆ For commercial protection, each district-level government will agree on the total number of video game cities, that is, the number of licenses;

In different regions, the video game city will stipulate the business area, investment amount and business location depending on the degree of development;

◆ For the selection of video game equipment, different regions will agree on the types and names of equipment that are prohibited from operating;

◆ The business premises must pass the fire-fighting acceptance of the local fire department and obtain the fire-fighting certificate (after twice acceptance);

◆ If the number of people applying for a license exceeds the approved license, they have to go through the publicity process and win the bid with a high score.

1.3 market analysis

The market analysis of video game city is mainly about customer analysis, price analysis, business circle analysis, business situation analysis, interest analysis, etc. The analysis should be comprehensive, and it should be analyzed from people, money, materials, equipment, time, methods, geographical location and environment. After the above indicators are systematically analyzed, the annual or quarterly business objectives of the video game city can be clearly defined. What kind of business strategy should be adopted and how to avoid the loss problem.

forecast and analysis of market demand. Including the current market demand estimation and prediction of future market capacity and product competitiveness. Usually, survey analysis, statistical analysis and correlation analysis and prediction are used.

analysis of market demand levels and market demand in various regions. That is, according to market characteristics, population distribution, economic income, consumption habits, education level, preferences of various equipment, etc.

here we will not discuss the content of analysis in detail, but we should consider the analysis method. Comparative method is advocated here, for example, taking an existing video game city in this city as a reference, or taking video game cities in other cities at the same level as a blueprint is very important in the early stage of preparation, which can give you a safe answer. In addition, you can see the advantages of others or the places that need improvement in the analysis process.

in the process of contacting many investors in video game city, it is not difficult to find that many investors are new to the video game industry, lacking market analysis, and only think that the profit of the electric industry is considerable, and there are various conditions for the opening of video game city. Finally, after opening for a short time, they all retreated, closed or transferred, which became the final outcome.

Market analysis is very important. "Sharpening a knife doesn't cost a woodcutter", which can't be ignored for those who have already devoted themselves to or are planning to open a video game city.

1.4 Feasibility of preparation plan

The feasibility of verifying a plan is to find a suitable business site and plan a profitable video game city based on its own financial strength and local consumption characteristics. The following is a list of the problems of the preparation plan. If there are no problems, then the preparation plan is feasible.

* Where can I rent a house? Is there a suitable house to rent?

* Is the rent expensive? If there is a loss, how long can it last?

* Who will decorate? Can the decoration company pretend the style we want?

* how long will it take to decorate, and will it be postponed?

* Can you apply for a license and how long will it take?

* Will there really be many people coming to play? Will they be interested in playing all the time?

* Is there a suitable manager to manage the video game city? Does he have any experience in store management and marketing?

* Where is the equipment purchased? How much will it cost? Will it exceed the budget by a lot?

* Is there really no problem with funds?

1.5 investment estimation

video game city investment estimation can be divided into an important part of investment feasibility study evaluation report and scheme design, which is the foundation of project economic evaluation and an important basis for project decision-making. It directly affects the decision-making of project decision-makers and plays an irreplaceable role in controlling project investment. Here we clearly distinguish the main part and amount of investment needed.

Before the estimation, according to the experience of previous gamers, I have a comparison formula here:

Area cost (decoration and equipment investment) = area * venue registration index D*(N+M)

In the actual operation of the venue, it varies from person to person, even if my formula is correct, the decoration cost and equipment investment cost are not necessarily very standard. Just like we usually eat, we choose fast food below 1 yuan, or restaurants in 3 yuan per capita, or middle and high-end hotels larger than 1 yuan. But there are also luxury hotels with per capita above 1 yuan. It is best to tailor your clothes to suit yourself.

The estimated cost of the above investment only estimates two large investments, and the rent, labor and office equipment costs are not included, so when estimating, try to increase the budget as much as possible. Avoid being stretched.

1.6 Analysis of return on investment

Analysis of return on investment is a conclusion based on market analysis. Market analysis gives us the most reliable data. Such as pricing, people flow, daily turnover. Here is a calculation method of return on investment analysis commonly used in Internet cafes for reference:

Best turnover/day = number of machines * unit price of machines/hour * business hours *7%

Worst turnover/day = number of machines * unit price of machines/hour * business hours *3%

(The key lies in this 3% and 7%, 7%. However, the machines in the video game city are different from those in the Internet cafes, with different pricing, and the playing time is not fixed. I think it's best to average this.

1.7 social relations

The social relations needed to set up a video game city have a popular saying: "black and white". The social relations we are talking about here are not the narrow understanding of the common people. We should abandon bad ideas and thoughts. Social relationship refers to the relationship with people in your surrounding environment. This surrounding environment includes both the environment where you live and the environment where you work.

To deal with social relations, the video game city should not only win a good reputation around the video game city, but also avoid complaints from residents in the surrounding communities and actively participate in public welfare activities in the surrounding communities; It is also necessary to be familiar with the policies of local governments and maintain communication with various competent departments and relevant departments. It is very important to get first-hand information.

1.8 Uncertain factors

There are many uncertain factors, so we won't discuss them at length here, just list a few uncertain factors for your reference, and finally finalize this feasibility report. Think twice before you act, which is the traditional thinking of China's history and culture. Winning in stability has always been the best policy for businesses. The video game industry is a medium-and long-term project, so consider it comprehensively to prevent future troubles.

The purchased equipment does not meet the tastes of local consumers;

◆ Partners shall not retreat;

◆ Building developers go bankrupt, houses are demolished, and house owners maliciously raise prices;

acts that violate local government policies or the same action (rectification, suspension of business, revocation of license);

◆ Unknown elements have been making trouble for a long time;

competitors engage in vicious competition;

◆ The entire video game city management team has no experience and is not good at management.

chapter ii: site preparation

after the feasibility analysis report comes out, the site preparation can be carried out after a positive report is obtained. This chapter focuses on license handling, site selection, site style positioning and decoration, equipment selection and procurement, personnel recruitment and training, opening publicity, planning and implementation of opening activities and other issues.

2.1 license processing

It needs to be stated that the name of the license now applied for is no longer a video game room, an animation game hall or a video game city, and the country has a unified official name: entertainment place.

2.1.1 documents to be submitted for applying for entertainment venues

* application report (including name, address, business items, etc.).

* Pre-approval of industrial and commercial name.

* organization and articles of association.

* identification certificate of legal representative and investor and certificate of no criminal record.

* the plan of the business premises, the property right certificate of the business premises and the letter of intent for lease

* the letter of intent for ordering business equipment signed with the manufacturer and a copy of the manufacturer's business license.

* game equipment directory.

* Relevant supporting documents for applying for hotels, commercial buildings, comprehensive cultural and sports facilities and tourism projects.

* original and photocopy of the invoice for equipment purchase.

* other matters stipulated by laws and regulations.

2.1.2 review procedures

① The applicant holds the application materials: he/she reports to the local municipal (state) cultural administrative department. After the materials are reviewed and the site survey is qualified, the municipal (state) cultural administrative department will publicize the relevant matters of the proposed site to the public, and hold a hearing. If there is no objection, he/she will issue an approval document for the establishment.

② After the applicant holds the approval document for the preparation, he/she will go to the public security organ in the area under his/her jurisdiction to review the hardware conditions of public security management, and go to the cultural department to apply for the Entertainment Business License with the * * Provincial Entertainment Place Public Security Review Form.

③ After being examined and approved by the fire department, the applicant applies for the Business License with the Entertainment Business License and the approval documents of the fire department. After obtaining the business license, you must go to the public security organ and the provincial public security department for the record.

2.1.3 Handling process

(Note: there may be slight differences according to the management regulations of each province, but they are basically the same).

2.2 Site Selection

The business address of the video game city is definitely a very important factor. The correct location of the store is not only a prerequisite for its success. It is also the prerequisite and foundation for realizing standardization, simplification and specialization of operation. The location of the video game city is almost the same as that of other commercial places such as Internet cafes, restaurants and supermarkets. In the past, there was a secret recipe for investors to consult about the location of video game city, and I often used a saying in the catering industry: "The location follows KFC and McDonald's"

Then we can see how the location of KFC is conducted:

When KFC decides to choose the location of its new store, it will fully consider its business circle, nearby bus lines, subway stations, customer groups, people flow, people flow direction, and the number of the same or similar business premises.

KFC's first consideration is: strive to open stores in and near the most crowded places. KFC first requires that the selected business circle be mature and stable. For the business circle that is not mature at present-even if it has great development prospects in a few years, KFC generally does not consider it. Instead, choose the location of the parent store that is most likely to achieve complete copying. To use an image metaphor, they don't tailor their clothes to everyone. All they need to do is find someone who can wear their clothes.

the analysis of KFC location is based on: for KFC location personnel, what is the flow of people in an area, which direction people go after getting off at the bus stop, the flow of people in front of the new store, etc. They will send someone to pinch the meter to measure. How many people pass by this location per unit time? Will people be stopped by competitors? Whether the flow of people in the middle of the road and the flow of people across the road need to be calculated and so on. KFC does not hesitate to spend a lot of money and is not afraid to waste more time on site selection. Only after understanding these extremely detailed things and having a complete set of calculation data can we finally determine whether we can open a shop.

In addition, let's look at how the chain Internet cafes are located:

Habits of Internet cafes:

According to the consumption characteristics of Internet cafe consumers, it is known that Internet cafes should not charge too much for a long time;

According to the analysis of the number of computers and age characteristics in Internet cafes, there are young people with dense crowds;

The most basic principle of Internet cafe location is that the distance between Internet cafes and customers should be as close as possible. Before the site selection, we must have places such as large residential areas, the periphery of universities, large enterprises, urban main roads, commercial centers, etc., which are optional places to operate Internet cafes. Conduct some objective evaluations to make reference for the implementation of the business site of Internet cafes.

summary of the characteristics of internet cafe location:

l the rent should not be too expensive,

l every