How should a scenic spot change from "scenic spot tourism" to "global tourism"

As Li Jinzao, director of the National Tourism Administration, said, global tourism is to build and operate an area as a fully functional tourist destination, to realize the integration of the inside and outside of the scenic spot, and to make everyone a tourist image and a tourist environment everywhere. In order to move from scenic spot tourism mode to global tourism mode, it is necessary to help realize global tourism in an effective way of smart tourism.

Then, as far as scenic spots are concerned, how can we change from scenic tourism to global tourism?

1. Application of big data

The analytical and explanatory power of big data is the core competitiveness of big data companies in the future. For example, Sina Weibo's tourism big data, if the big data such as "users participating in Weibo tourism, age and gender preferences of tourism users, brand communication of scenic spots" are processed into usable products, then from the perspective of product marketing and destination promotion, big data is undoubtedly a powerful assistant, which can help you accurately analyze the target customers and needs of tourism markets other than scenic spots, choose appropriate channel delivery strategies, and provide you with accurate data support, thus helping you make a comeback in marketing. In this way, big data can help you expand the tourism market from a single scenic spot to the whole world.

2. The drive of "Tourism Plus" and "internet plus"

In the construction of global tourist destinations, "internet plus" has increased its depth and thickness, and "Tourism Plus" has expanded its breadth. From the perspective of "tourism+",the destination construction of global tourism will increase the integration of tourism with agriculture, forestry, industry, commerce, finance, culture, sports, medicine and other industries, and form a comprehensive new production capacity.

3.ppp, the management service of public scenic spots.

PPP mode refers to the cooperation between government and social capital, and it is a project operation mode in public infrastructure. Under this model, private enterprises and private capital are encouraged to cooperate with the government and participate in public infrastructure construction.

In China, the government has mastered most scenic spots, but many government departments lack the ability to manage tourist services. Therefore, it is necessary to introduce professional scenic spot management service ppp system, form an effective separation mechanism of ownership and management right, so as to improve the service quality of scenic spots and carry out standardized management, which is an important way to promote the development of global tourism. In this ppp mode, there are many service providers to solve global tourism solutions for government tourism. For example, the cooperation between Beijing Zhongjing Hotan Technology Co., Ltd. and the Ming Tombs has broken the institutional barriers and management walls inside and outside the scenic spot and realized the integration of public services.