How to promote tourism?

1. How to promote the travel network? 2. How to promote the effective development of tourism? 3. What are the promotion methods in the tourism industry? 4. Tourism attractions publicity planning scheme? 5. How to promote tourism? What should tourism network promotion do? What should tourism network promotion do?

The core of promotion is keywords. You should learn how to find keywords, how to analyze keywords, how to determine keywords, and how to rank keywords.

First, don't blindly choose a wide range of matches in the bidding of the tourism industry. Try to use phrase matching and exact matching, and combine transformation data in the promotion process to screen out words with low input and high transformation, thus increasing investment.

Second, the bidding promotion unit should be meticulous, creative and distinctive, try not to be unreasonable, and focus on optimizing the quality of keywords.

Third, if you find that your bidding volume and click volume are relatively high, you spend money but few people consult. Don't blindly expand the scope of bidding and investment. Find the reason first to see if the keywords searched by users are inconsistent with the core of the page (expecting the search results to have nothing to do with the content of the page). This is the mistake that tourism enterprises love bidding, which leads to high jump-out rate and customer loss.

Fourth, ranking promotion should be combined with online alliance promotion to ensure that customers are not lost as much as possible.

Fifthly, qualified travel agencies should establish mobile websites to carry out mobile promotion business, combine mobile promotion with PC promotion, grasp the complementary characteristics of the two platforms during peak hours, and make reasonable bidding promotion to obtain the largest customers.

How to stand out from the competition and occupy the market quickly? How to permanently occupy the market? Need careful planning and design, need to extract unique product characteristics and culture, and carry out accurate and effective communication and marketing, need to form a good reputation and after-sales service, the newly listed products to become a good brand are generally promoted according to the following principles.

Brand research

The homework that a new product and brand should do seriously before R&D and listing, through international and domestic prospect analysis, industry analysis, competing product analysis, own enterprise and product strength analysis, consumer market analysis, according to the analysis and summary, analyze the positioning of the new product or brand, find out the elements of its core competitiveness, and thus provide data analysis support for determining its brand positioning, brand concept culture and other follow-up marketing strategies.

brand positioning

Brand positioning is the key to the success or failure of a new product and brand development, which needs accurate positioning. Your products are targeted at consumer groups, whether they are * * *, enterprises or individuals. Each group has its own characteristics, and the positioning choice will be close to their characteristics, such as packaging color, cultural concept and marketing method, which will have the characteristics of consumer groups. We must be accurate when choosing positioning, and it should be suitable for products and enterprises.

Brand naming

According to the positioning of the brand and the characteristics of the industry, it is the beginning of a successful brand to give the product a resounding name, which is easy to remember and associate. It is catchy and easy to spread. Naming has the following characteristics: place names, animal names, plant names and interesting combinations, such as Yangtze River, Yellow River, Golden Monkey, Tiger Brand, Apple, Lavender, Motorola, Coca Cola and Lenovo.

Brand culture

Brand culture is the soul of a new product and brand. According to the characteristics of enterprises or products, refine brand culture, shape the core competitiveness of product brands, influence your consumer groups with brand culture, such as advertising language, and participate in advocating public welfare undertakings. Brand culture is an important element that affects consumers' memory, and people generally remember that advertising language is associated with brands. For example, instead of giving gifts this holiday, you can only give melatonin as a gift to make your life better-beautiful, master the core technology-Gree, always sincere-Haier.

Brand promotion and communication

There are many ways of brand promotion and communication: new product launches, exhibitions, public relations activities and media. Accurate brand communication can achieve good results. At present, there are many media options such as print, TV, Internet and mobile phone. According to the positioning of their own products, we should choose accurate media communication groups and spread them to achieve accurate promotion and communication effects.

I don't know if you are looking for a brand marketing planning company or want to know about the industry. Quannuo brand marketing has established a marketing website from the beginning. From the perspective of SEO, it is more conducive to the later optimization. With the continuous increase of business, special pages can be set up, and extrapolation, optimization and bidding can be carried out simultaneously, and the marketing effect is better and more obvious.

What should be done in network promotion?

If you have human resources input, you can consider using, posting, community blog, email and other ways to promote. Of course, the cost is very low, and the effect takes a long time to accumulate! If the search engine bids, the price is higher now. It is recommended to do SEO, which is relatively low in price and highly targeted. Find an online company specializing in SEO to do it.

How about the promotion of travel network? How to do it well?

There are some similarities between the promotion of tourism network and other industries. But for tourism, it is a violent industry. So there are many people doing promotion. It needs to be promoted in combination with the development of its own industry and the situation of its own company.

How should enterprises do network promotion?

There are generally three ways for enterprises to do network promotion: 1, branding enterprises, 2, making products or services of enterprises, and 3, wanting to have both!

What should Tianjin network promotion do?

The most important thing to do network promotion is to be good at analyzing the consumption psychology of your potential customers, understand their consumption concepts, and do purposeful network promotion from the customer experience.

How should travel websites do SEO?

Determine the positioning and business of the website and analyze related keywords.

Carry out SEO configuration and daily SEO details of the whole station.

Update regularly and output original content, etc.

Professional requirements are very high, and it is still difficult to make an effect. It is suggested to recruit professionals to do it, or cooperate with SEO hosting service providers, such as creating a trip.

How should I do network promotion?

You can choose the right channel according to the characteristics of goods, it will be much more convenient to find businesses, and a cost-effective network is also good.

What should the network promotion plan do?

Mainly depends on whether you want to do paid promotion or free promotion.

Or a combination of the two, the free method is nothing more than a daily promotion method, but the operation in the industry is a little different. The mainstream operation methods are basically available online. You can search and find some ideas for yourself.

List the channels, and then write down the operation method and purpose.

What should the IT industry do to promote the Internet?

Recommend you SEMtime (Shanghai) network promotion company

SEMtime communication concept: creativity pulls the effect, and the effect produces benefits. Interactive marketing can better spread enterprise and brand information;

SEMtime research and planning: analyze the current situation of internet communication of enterprises/brands, lock in the social network contact between enterprises and target audiences, and formulate accurate and effective internet marketing strategies for enterprises;

SEMtime services: search engine optimization, network marketing promotion, event hype, word-of-mouth marketing, crisis public relations, etc.

Website: SEMtime COM

Look at Baidu encyclopedia under SEMtime.

How to promote the effective development of tourism? Tourism promotion is divided into several characteristics:

First, the characteristics of tourism

Tourism is a typical information-dependent industry.

Second, international and domestic tourism exchanges

Tourism management departments have misunderstandings about media propaganda strategies; Media publicity is not a simple media superposition, but a skill and strategy of choosing combination.

Third, the division and characteristics of mass media.

At present, the main advertising media are: newspapers, magazines, television, radio, internet, outdoor advertising and others.

Mainly from the media audience consumption cost, advertising costs, information complexity, communication speed and audience appreciation and other aspects to analyze its characteristics.

Fourthly, the information and characteristics of tourist attractions.

The information disseminated depends on the purpose of publicity. Generally speaking, tourism brands, tourism culture, tourism services, tourism products and information and feelings from tourists can all be used as the content of communication.

Fifth, the division of target audience.

Mainly from the product life cycle: in the product development stage, we should publicize the primary needs and let as many target customers know that the product is now on the market; When the product enters the competition stage, because a large number of advertisements of similar products flood the market, it is necessary to establish the concept of the superiority of this product over similar products in the psychology of the target audience. When the product has entered the mature stage and the market share is basically stable and appropriate, the advertisement should focus on reminding. At this time, it is more important to keep the customer's memory of the product. Considering that most of the tourism consumption in China at this stage is one-time consumption, we mainly consider the first two types of advertisements.

What promotion methods do the tourism industry use? The promotion methods adopted by the tourism industry: free promotion, competitive promotion and combined promotion.

Free commercial promotion

Free promotion tourism promotion, also known as promotion tourism promotion, is a kind of promotion method suitable for short-term promotion, and it is the general name of all marketing activities that encourage passenger flow except advertising, public relations and personnel promotion.

Competitive business promotion

Can attract consumers. This is the main purpose of commercial promotion, especially to attract new customers by introducing new skills or new ways of playing. Due to the strong stimulation of commercial promotion, it is easier to attract customers' attention, make customers take actions on the basis of understanding the gameplay, and may also make customers pursue certain discounts and use products.

Combination marketing promotion

Combination refers to the planned and purposeful combination of personnel promotion, advertising, business promotion and public * * * relations in marketing activities to form a complete and optimal combination promotion strategy.

Tourist attractions promotion planning scheme This paper is an online marketing planning scheme aiming at the ancient capital Anyang Travel Agency and taking tourist attractions as the marketing target.

Planning scheme of tourist attractions. Its purpose is to promote the brand concept of "ancient capital Anyang tourism", publicize the tourism consumption consciousness of "ancient capital Anyang tourism", make "ancient capital Anyang tourism" a household name, popularize the ancient capital Anyang tourism network, and finally achieve the marketing purpose.

Brief introduction of tourism resources in Anyang, the ancient capital

Anyang, located in the north of Henan Province, is an important tourist area in China Plain. Anyang, the ancient capital, is an ancient city, one of the eight ancient capitals in China, a national historical and cultural city and one of the centers of early civilization in China. It is also one of the oldest capitals in the history of China. It is located in the north of Henan Province.

One of the rare areas with dense tourism resources, Taihang Mountain in the west and North China Plain in the east, with numerous peaks and mountains and fertile land. In ancient times, it was the suburb of Yindu and Yedu and the cultural center of Gyeonggi. Therefore, there are many natural and cultural landscapes and rich tourism resources. Western hilly areas, natural tourism resources and

Religious and cultural tourism resources are relatively concentrated; In the central part of Ling Gang, there are rich tourism resources of historical celebrity relics; In the eastern plain, there are many eco-agricultural landscapes and a certain amount of cultural tourism resources. There are 3 national cultural relics protection units, 3 provincial cultural relics protection units 1 1, and 78 municipal and county cultural relics protection units. male

Beautiful scenery, splendid history and culture and colorful customs constitute unique tourism resources, which have aroused great interest from domestic and foreign tourists.

The following is a list of some scenic spots

Second, the ancient capital Anyang tourist attractions target customer analysis

(1) target market

The target market positioning of Anyang, the ancient capital, is centered on North China, radiating outward to surrounding areas and provinces, with the province as the main market subject and North China, the eastern coast and East China as the main target areas. Attached to Taihang Mountain, it extends to the surrounding western region and northwest market. With the concept of "going into the mountains, getting close to nature and returning to simplicity", we will take the leisure and friendly tourism route of "tradition, folklore, nature and simplicity" to attract a group of people who pursue "natural simplicity, freshness and tranquility" as their main target customers.

(2) Main target customer groups

A group with a life attitude of pursuing "natural simplicity, freshness and tranquility".

Age characteristics are basically located in middle-aged and elderly people. Young people are potential customers.

A group that pursues history, culture and red spirit.

A group that pursues relaxed and leisure travel.

A group that pursues the feeling of home, is keen on "family travel", and three generations travel together on a warm tourist route. As Henan is the hometown of overseas Chinese, overseas immigrants and overseas Chinese can serve as a potential growing customer base.

In a certain geographical range, for the working class who tend to travel short distances.

Third, website construction.

At present, the travel agency does not have its own website, and there is no authoritative website covering all the tourist attractions in Anyang, the ancient capital. The only website related to the tourist attractions in Anyang, the ancient capital, is the website of Anyang Tourism Bureau, the ancient capital. However, it is only a government website, not a commercial website. In order to better promote the tourism resources of the ancient capital Anyang, it is imperative to build and put into use the "Ancient Capital Anyang Tourism Network". In the process of website construction, we should pay attention to the influence and function of the website on the marketing effect, so that the website can become an effective online marketing tool. And give due consideration to everyone's own situation, ability, resources, preferences of user groups and profit model to decide their own situation, ability and resources for content production.

, user group preferences and profit model.

(A) the function of the website

Introduction and explanation of tourism resources

Frequently asked questions (FAQ)

Tourism Route Selection and Knowledge Management

Online question consultation and online help

Instant messaging service

Real-time and system functions (such as online ordering, payment and transmission system and its information presentation)

Member management, member login, member community and member exchange.

Advertising management

Mailing list

Site map

Website traffic statistics system.

(2) the content of the website

Travel Agency Information and Reputation Image

Introduction and display of tourist attractions and resources

Tourism News and Culture

Customer service information, such as tour guides, transportation, hotels and other information.

Promotional information, boutique routes and special routes

Sales and after-sales service information

Safety information, travel knowledge

Public information, tourism forums, holiday forums and other forum communities.

Transaction security and contract insurance

Tourism planning, training and recruitment

(3) Website service means

Establish an online forum community

FREQUENTLY ASKED QUESTIONS

Timely information service

Online consulting service

Member communication service

E-mail and online forms

Provide users with online demonstrations.

Fourth, online marketing means.

(A) the choice of search engine marketing model

Because the current market of tourist attractions in the ancient capital Anyang is limited to the local area, few people know and understand the beautiful mountains and rivers and ancient capital culture of the ancient capital Anyang outside the local area. In order to break this dilemma, first of all, I choose search engine marketing mode to promote the brand and website of "Ancient Capital Anyang Tourism".

1, free directory search engine marketing

Submit the website information to classified directories and search engines, and choose to register the website in the following free directory search engines, so as to get the opportunity for the website to be included by search engines.

2. Paid directory search engine marketing:

Choose to place advertisements in OTA classified directories.

Ota classification catalogue

3. Paid technology search engine marketing-search engine advertising strategy:

Because the target markets of the ancient capital Anyang tourist attractions are mainly in the southeast coastal areas and East China Economic Zone, well-known domestic search engines such as Baidu, sogou, Aiwen, Yahoo Chinese, Zhongsou and other search engines will be selected for keyword advertising, and because of the tourism potential of the ancient capital Anyang,

In an overseas market, you can put relatively few keyword advertisements on GOOGLE.

First of all, through the analysis of CNNIC's "China Search Engine Market Survey Report", the user's preferred search engine was determined. Then according to the market share of these search engines, determine which search engines to put keyword advertisements (free and paid) and the proportion of keyword advertisements in each search engine (paid), and plan the planning scheme of tourist attractions.

With the development of computer technology and the wide use of computers, information on the network is flooding. To find information in the depressing ocean of information is like looking for a needle in a haystack. It is this mixed information that makes the search engine successful. Now, technical search engines like Baidu have been favored by the majority of netizens. When most netizens look for information on the Internet, they usually search related web pages through search engines, and then choose the information they need. Therefore, paid technology search engine marketing is the most critical part of search engine marketing, and whether it is done well in this piece is related to the success or failure of the whole marketing strategy.

Obviously, it is inevitable to choose Baidu keyword bidding ranking for tourism promotion in Anyang, the ancient capital. On the other hand, Google's AdWords investment is relatively small.

(1) Baidu keyword bidding ranking

Google's advertising words

Through the above two ways, it provides a lot of reference for us to set keywords, so that we can easily know which keywords are more effective, which can bring benefits to the tourist attractions of Anyang, the ancient capital, and also promote the website. Therefore, we choose the following five keywords.

How to promote tourism? First of all, as you said, the promotion of websites can be roughly divided into offline promotion and online promotion. However, with the rapid development of the Internet, online promotion can produce a one-point input and ten-point output effect, and similar to this product, the effect of soft text marketing promotion should be the best, so let's talk about the channels and methods of online promotion first: \x0d\ 1. Snapshot videos of major search engines and so on \x0d\ 2. Methods and strategies: \x0d\ (1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting. \x0d\ (2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. \x0d\ (3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and all kinds of advertising copy planning. \x0d\ (4)。 Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus transmission methods. \x0d\ (5) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit quantity statistical analysis, visiting crowd analysis, consultation statistical analysis, webpage browsing depth statistical analysis, and popular keyword visit statistical analysis. \x0d\ Secondly, let me tell you about the daily work of promotion: \x0d\ Network promotion is to publish and send information, but not every day, but in a planned and strategic way. You can't just send it, or you will be tired every day and make no progress on yourself. \x0d\ 1。 You need to choose a theme, a platform, set keywords, and understand the psychology and concerns of potential customers. Nowadays, free network promotion has little effect, but it is daily fatigue. The boss doesn't know what you are doing sitting in your seat facing the computer every day, because the boss can't see what information you send on which platform every day and what effect it has. Second, how to judge that the transaction is brought about by network promotion? This is very difficult. Customers see your information online and then go to the store to buy it. Will they still say which platform sent the information online? Even if he sees the message you sent online, he won't say it. In this way, it is difficult to judge today when this enterprise pays attention to turnover and sales. So, what is your assessment standard for network promotion? \x0d\ Third, network promotion needs to master the rules of search engines and will be optimized. \x0d\ Finally, as long as you follow them, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long-term task and persistence is the key. \x0d\ I don't know if you want to find an online marketing planning company or know about the industry. Quannuo website was pushed to establish a marketing website from the beginning. From the perspective of SEO, it is more conducive to the later optimization. With the continuous increase of business, special pages can be set up, and extrapolation, optimization and bidding can be carried out simultaneously, and the marketing effect is better.