What "Internet celebrity" ice cream did you eat this summer?

Wuyangshi Ice Cream, Guang Zhouta Ice Cream, Pearl River Cruise Ice Cream, Shawan Ancient Town Ice Cream ... This summer, Wenchuang Ice Cream in various scenic spots in Guangdong continued to "go out of the circle". Many young people and parent-child families take this ice cream to punch in and spend it in the scenic spot.

Guang Zhouta ice cream.

"Everything can have ice cream." In a word, it can explain the circle effect of Wenchuang ice cream in recent years. Since the beginning of summer, the continuous high temperature in Guangdong has driven summer products such as cold drinks and ice cream into the sales season. Wenchuang ice cream conforms to the new demand of consumption, and with its cultural connotation and eye-catching value, it has become a sharp weapon of cultural tourism consumption and a new bright spot of summer economy.

Behind the popularity of Wenchuang ice cream is the effect created by the integration of scenic cultural IP and social attributes of consumption scenes, which has broad prospects in the future. Experts said that if Wenchuang ice cream wants to change from "network celebrity" to "long red", it still needs to be improved in terms of taste technology, standard setting and IP implementation to meet the new consumption upgrading needs of tourists.

Wenchuang ice cream "out of the circle"

Unlock the new "Go here" gesture.

In front of Wuyang Stone Square in Yuexiu Park, Guangzhou, many young tourists hold a lifelike ice cream shaped like Wuyang, taking photos with the scenic spots and punching cards, which is low-key, subtle and unique.

"This kind of ice cream is very popular, especially for young people and parent-child families." Meng Yue, head of the business department of Yuexiu Park in Guangzhou, said that Wenchuang Ice Cream with the design concept of Wuyang Stone Statue was launched in the park on June 5438+ 10 last year, and it was very popular as soon as it was launched. "Many tourists came to the park with photos and asked if there was any ice cream for sale."

Wuyangshi ice cream.

Now, this unique Wenchuang ice cream can be bought in many grocery stores and Volkswagen milk experience stores in Yuexiu Park, Guangzhou, with a sales volume of 2,000 pieces at the peak time. Styling Wenchuang ice cream is not only sold in Yuexiu Park, but also in some offline milk shops and online e-commerce platforms in Guangzhou. In view of the recent high temperature weather, the sales volume of this ice cream has also increased significantly, and the sales volume in July increased by 1.5 times compared with that in June.

Guang Zhouta, a landmark in Guangzhou, is one of the earliest scenic spots in Guangzhou that serve Wenchuang ice cream. In 2020, the scenic spot took the lead in launching the ice cream with the shape of "small waist" to create a market. "Since July, the store has sold about 250 pieces every day, and 1 of every five visitors will buy our Wenchuang ice cream." Cao Xiuyan, an employee of the management branch of Guang Zhouta Tourism Culture Development Co., Ltd., said that in the hot summer, the sales of Wenchuang ice cream increased rapidly, with a single store selling about 250 on weekdays and 300 to 400 on weekends.