Evaluation of Tourism Resources in Yimeng Mountain Scenic Area

Linyi, an old revolutionary base area, has made important contributions to the victory of China revolution. The story of Hong Sao saving lives and Yimeng six sisters supporting the army is touching. Nowadays, these revolutionary historical stories have become local commercial brands and the best carrier of economic development in the "old areas".

In Linyi, you can see many small commodities based on previous materials. For example, the car I am holding now is a replica of the previous car, and the insoles for supporting the army are also beautifully made. The local villagers affectionately call it "red goods".

At present, the year is approaching, and the sales of red goods are particularly hot. The sales of Linyi wholesale market alone exceeded 6.5438+0 million.

At present, there are more than 70 kinds of goods with "red brands" in Linyi City. Around these "red goods", there are more than 500 specialized villages in Linyi City, and 1 10,000 people are engaged in the production of "red brand" goods. Qu Baoying, a farmer from Chengguan Town, Feixian County, is in her fifties and works as a carpenter in a primary school. Seeing that people especially like revolutionary traditional stories, he developed the military vehicles of that year into handicrafts. Now he has more than 20 employees and an annual output of 654.38+10,000.

The revolutionary story of the old Yimeng area has not only been developed as a brand, but also the "Yimeng spirit" contained in it has been further inherited and carried forward. "Yimeng Dajie" Entrepreneurship Service Center has helped more than 20,000 laid-off workers find jobs again. The story of Hongsao has become the best teaching material for laid-off workers before they take up their posts. Last year, Linyi also launched a set of "red" tourist routes, such as Meng Lianggu National Defense Park and the Military Department of the New Fourth Army, which attracted hundreds of thousands of tourists. The development of tourism has led to the change of mountain landscape. Linyi City has also become the only area in the "old revolutionary base areas" assisted by the national 18 joint film to achieve overall poverty alleviation. Last year, Linyi's red economic income has reached 20 billion, becoming a major characteristic industry in Yimeng Mountain area.

"Yimeng Mountain area is a good place, and cattle and sheep are fat in groups." The familiar "Yimeng Mountain Minor" evokes people's deep nostalgia for the old Yimeng Mountain area. Today, Linyi City, where Yimeng Mountain is located, integrates tourism resources, opens up a "red tourism" route, and strives to build a "Yimeng Mountain" tourism brand. Tourism has developed by leaps and bounds. Not long ago, it was officially named as "China Excellent Tourist City".

Yimeng old district is rich in revolutionary history and culture. Sixty-five years ago, the Eighth Route Army 1 15 Division advanced into Yimeng Mountain and established the anti-Japanese regime in Shandong. Liu Shaoqi, Chen Yi, Luo Rongheng, Xu, Su Yu and other proletarian revolutionaries of the older generation all worked and fought here. At that time, there were 4.2 million people in Yimeng revolutionary base area. Before 6.5438+0.2 million people joined the army, more than 60,000 revolutionary martyrs died in this land.

In the long-term revolution and construction, the Yimeng spirit of "loving the party and the army, pioneering and enterprising, hard struggle and selfless dedication" has gradually formed in the old Yimeng area, which, like Jinggangshan spirit, Yan 'an spirit and Xibaipo spirit, has become a valuable political resource and cultural brand in the old revolutionary area. To this end, Yimeng people put forward to show the characteristics of Yimeng old district and build a red tourism brand. They planned the route from the Eighth Route Army 1 15 Division to Yimeng as a red tourist circle, and opened up special lines such as the establishment of Shandong Provincial Government, Yimeng Hongjie Memorial Hall, Menglianggu Campaign Memorial Hall, the birthplace of Yimeng Mountain minor, and East China Revolutionary Martyrs Cemetery. More than 40 scenic spots are integrated with the beautiful scenery of Mengshan Yishui, forming a unique Yimeng red tourist route.

Strengthen the construction of tourism infrastructure and form an industrial system with high correlation. They adhere to the road of marketization and socialization to attract funds from all sides. In Mengshan Scenic Area alone, all parties invested 300 million yuan to build scenic spots, tourist resorts and other service facilities last year. At the same time, accelerate the development of related industries. Up to now, there are 22 star-rated hotels, 52 travel agencies and 0/4 A-level tourist areas in the city.

Yimeng people also make full use of history and culture to enhance their popularity and influence. They adapted Yimeng Mountain Minor into a symphony, which was widely played by the Central Orchestra and touched the feelings of Mengshan. Music and dance poem "Ode to Yimeng" was performed in provincial capitals and other places, which was well received by central and provincial leaders and audiences. In addition, make full use of the historical popularity of Wang Xizhi, a book saint, and strive to build a brand of "the hometown of book saints and the holy land of calligraphy". Since last year, nearly 40 enterprises in Linyi have produced Four Treasures of the Study, calligraphy supplies and tourism products. More than 60 brands such as "Red Sister" pancakes, "Six Sisters" series foods and "Yimeng Mountain Minor" web pages have won considerable market share.

The fame of Yimeng Mountain is increasing day by day, with more people and more money, and its career is thriving. In the past five years, Linyi's total tourism revenue has increased by 28% annually, which is higher than GDP growth 16 percentage points. In 2004, the city received nearly10 million tourists, achieving a total tourism revenue of 6 billion yuan, up by 19% and10/%respectively over the same period of the previous year, and the proportion of the city's GDP increased from 5.2% in the previous year to 6.5%.