Traditional Culture Encyclopedia - Tourist attractions - Is flying pig ota or otp?

Is flying pig ota or otp?

OTP .

From offline to OTA, and then to OTP (online travel platform), the online travel market has ushered in an era of winning with user experience, and Flying Pig is the representative of OTP. Flying Pig emphasizes enjoyment, experience and transparency. Flying Pig, with Alibaba's blood, has always refused to tie up air tickets, so that consumers can "understand the purchase", which is expected to strongly stir up online travel, especially the online air ticket booking market.

Without bundling, OTA is almost unprofitable in ticketing business. "The price of air tickets sold by online travel platforms is not much different from that of airlines in official website. OTA can make less profits by booking air tickets, so bundling additional value-added products naturally becomes a way for online travel platforms to make high profits. The cross-border marketing method of bundled sales has indeed brought many benefits to the online travel platform. "

If you sell an aviation accident insurance through OTA's platform channel, the former accounts for a large part of the income in the agreement reached between OTA and insurance companies, and may have a share of more than 90% at most. It can be said that the money for selling insurance basically goes into the pocket of the online travel platform. Not to mention that a single aviation insurance has brought considerable benefits to the online travel platform, and the profit of bundling several commodities will of course be greater. Online travel platform has become a big winner of tourism consumption through bundled sales.