Wang Lihua's research achievements

List of works: 7 textbooks edited by the chief editor;

1. Modern Hospital Service, edited by Harbin Publishing House in March 2006, 5438+0.

2. Chinese and Foreign Folklores, deputy editor, Dongbei University of Finance and Economics Press, 200 1 10.

3. Tourism Planning, Deputy Editor, Dongbei University of Finance and Economics Press, April 2003.

4. Course of Hospital Management, deputy editor, Anhui Science and Technology Press, June 5-438+ 10, 2003.

5. The profit model of for-profit hospitals, edited by Harbin Publishing House, September 2003.

6. Service Management, edited by China Tourism Publishing House, August 2007.

7. Etiquette of Tourism Service, edited by China Tourism Press, June 5438+ 10, 2009. List of papers: more than 20 papers have been published; These include:

1. Application of service profit chain theory of tourism enterprises, research on financial problems, April 5438+0, 2006.

2. Application of Variation Management in Hotel Management, Journal of Dongbei University of Finance and Economics, March 2002.

3. Research on Some Theoretical Issues of Tourism Planning, published in North, June 2002.

4. Basic Research on Tourist Income, North China, March 2003.

5. Positioning and Dissemination of Tourism Image of Dalian Forest Zoo, Journal of Guilin Tourism College, March 2003.

6. Reflections on Customer Behavior Management of Service Enterprises, Journal of Dongbei University of Finance and Economics, March 2003.

7. Research on the Construction of Travel Agency Credit System, China Soft Science, May 2004.

8. Research on "IDPC" Model of Participatory Tourism Product Development in Non-ethnic Tourist Areas, Research on Financial Issues, June 2004.

9. The New Trend of Hospital Governance Model in China, China Health Industry, February 2004.

10. On the profit model of for-profit hospitals, China Health Industry, April 2004.

1 1. "which class is not trustworthy? China Tourism, February 7, 2005.

12. Analysis of the Basic Core and Internal Defects of Industrial Cluster Strategy, Proceedings of the Third International Symposium on Soft Science, edited by Cheng Siwei, Science and Technology Literature Publishing House, April 2005.

13. Theoretical analysis of team learning behavior, Economic Forum, June 2006, 5438+00.

14. Development Characteristics, Dilemma and Breakthrough of Contemporary Family Enterprises in China, SEZ Economy, No.5, 2006.

15. hotel customer value management strategy analysis, cooperative economy and technology, 0 1, 2007.

16. Study on the Phenomenon of Beijing Residents' Reverse Tourism, Tourism, No.22, 2007 (5).

17. Preliminary evaluation and prediction of coordinated urban and rural development in China, China Soft Science, 10, 2007.

18. Research on customer loyalty mechanism, management observation, May 2009.

19. Marketing Framework for Hotel to Acquire and Retain Customers, Management Observation, June 2009 165438+ 10.

20. Strategic Framework of Long-term Brand Management, Business Times, May 438+00, 2065.

Project list: * * 7 projects undertaken;

1. Tourism Planning of Hongqi Town, Dalian (Team Leader in 2003)

2. Planning of Huabiao Mountain Tourist Area in Liaoyang City (Moderator in 2003)

3. Dalian Sun Moon Lake Hotel Marketing Planning (Team Leader in 2004)

4. Xiuyan Tourism Planning in Liaoning Province (as the team leader in 2004)

5. Dalian Tourism Resources Survey (Team Leader in 2005)

6. Research on leisure service production mode and its application in Liaoning (leader in 2005)

7. Research on the Development of Dalian Tourism in Response to the Financial Crisis (Moderator in 2009)