Traditional Culture Encyclopedia - Tourist attractions - Briefly explain the composition of tourism products.
Briefly explain the composition of tourism products.
(1) General composition of tourism products: The general composition of tourism products consists of core part, external part and extension part. The core part of modern tourism products usually refers to tourist attractions and tourism services, which are the most basic conditions for tourists to engage in tourism activities and the basic components of tourism products. The formal part of modern tourism products usually refers to the carrier, quality, characteristics, style, reputation and combination of tourism products. It is the part where the core value of tourism products is transformed to meet people's physiological or psychological needs, and it belongs to the specific content of material products and services provided by tourism products to the market. The extension of modern tourism products refers to the preferential conditions, payment conditions and marketing methods that tourists get when they buy tourism products, and it is the sum of all kinds of additional benefits that tourists get when they travel.
(2) Demand composition of tourism products: From the perspective of consumption demand, we can analyze the composition of tourism products from three aspects: tourists' demand preference, tourists' demand degree and consumption content. According to the analysis of tourists' demand preference, tourism products can generally be divided into three categories: sightseeing tourism products, leisure tourism products and special tourism products. According to the degree of tourists' demand, tourism products can be divided into basic tourism products and non-basic tourism products. Basic tourism products refer to the tourism products that tourists must buy in tourism activities, and the demand elasticity is small. Non-basic tourism products refer to tourism products that tourists do not necessarily buy in tourism activities, but have greater demand elasticity. According to the analysis of tourists' consumption content, tourism products are mainly composed of eating, living, traveling, traveling, shopping and entertainment, that is, tourism operators are required to provide tourists with eating, living, traveling, shopping and entertainment.
(3) Composition of tourism products: From the perspective of tourism supply, modern tourism products are composed of tourism resources, tourism facilities, tourism services, tourism shopping products and tourism convenience. Tourism resources refer to everything in nature and human society that can attract tourists to travel and produce economic, social and ecological benefits through tourism. Tourism facilities are all kinds of facilities, equipment and related material conditions necessary to realize tourism activities, and are also essential elements of tourism products. Tourism facilities are generally divided into two categories: professional facilities and infrastructure. Tourism service is a large number of services provided by tourism operators to tourists, such as reception and tour guide. Tourism shopping goods refer to all kinds of physical goods purchased by tourists in tourism activities, which are practical, commemorative and gift-giving, and are also called tourism goods. The convenience of tourism is reflected in the standard of difficulty and timeliness of entering a tourist destination.
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