How to treat the impact of the epidemic in 2020 on tourism?

The COVID-19 epidemic in 2020 restricted the pace of many people's travel and had a great impact on the booming tourism industry. There are three aspects to be concerned about the impact of the epidemic on tourism.

1. The grim situation under the influence of current superposition

At present, the big environment we are facing is the great downward pressure on the economy, and the task of adjusting the structure, stabilizing growth, improving quality and increasing efficiency is arduous.

Since the outbreak of the epidemic, the tourism industry has suffered huge losses, but if the epidemic is well controlled, the subsequent losses can be made up. From the perspective of industry types, the epidemic situation will have a greater impact on travel agencies and accommodation areas, and there is the possibility of expanding redundant inventory in scenic spots, which is easier to make up for in subsequent operations.

From the perspective of enterprise scale, the epidemic will have a greater impact on small and medium-sized enterprises. However, if large enterprises do not pay attention to improving profitability, technical ability and modernization adaptability of personnel, their advantages may also turn into disadvantages.

2. Survival test under difficult transformation

Business stagnation may be a life-and-death test for SMEs. In the tourism industry, most enterprises are small and medium-sized enterprises, and their ability to resist risks is weak, but they are closely related to national strategies such as stabilizing employment, helping the poor, revitalizing the countryside and activating consumption. It is precisely because small and medium-sized enterprises are of great significance to the realization of the macro goals of this government that this round of anti-epidemic policies has paid great attention to small and medium-sized enterprises.

3. It is difficult to recover under different circumstances

This epidemic prevention and control has a wider impact on tourism. Some initial methods of dealing with emergencies may not work in this response, but what can't be done online can be done now.

Before, online basically did not bring cash flow to enterprises, and most of them just played a marketing role. Now that there are many online measures, we should consider turning online into a new entrance, channel or product that can bring cash income in the future business development.

The recovery period of inbound tourism market will be longer, but its position in the whole process of China's foreign cultural exchange will become more and more important, and the means to promote the development of inbound tourism will be more diverse and more conducive to recovery. The domestic tourism market will start earlier. In this process, areas with relatively light epidemic, surrounding markets and high-frequency markets will be the first to start.

The business demand is rigid, and the accommodation industry will recover before the scenic spot industry, but the scenic spot industry has strong redundancy and loss-making ability.

On the one hand, the epidemic will have a series of impacts on OTA. The positive effects include market concentration, online penetration, market reputation, resource control ability and further promotion of potential market scale.

On the other hand, the epidemic will also put forward new requirements for OTA, and its resilience after the epidemic will be further tested, and its big data capability and organizational cohesion need to be further improved.

For products, natural research, outdoor survival research, personalized customized products, in-depth tourism products and small group products will face new opportunities.

Go on road trip is a new direction. We need to think about how to plan the route around self-driving and push the services along the way in time.

In short, we should pay full attention to the difficulty of recovery after the epidemic. At present, the focus of the policy is to maintain the production and service capacity of the supply side. To what extent the production and service can be restored after the epidemic, the "open source" based on the current "throttling" and "replenishment" also depends on the kinetic energy and stimulation of the demand side.