Brief introduction of Fenghuang ancient city cultural tourism investment co., ltd.

Fenghuang Ancient City Cultural Tourism Investment Co., Ltd. was established in early 2002. Its shareholders include Youa Group, Longping Hi-Tech, Xinhualian, Wei Tuo Information and other local capital predators in Hunan. Ye Wenzhi's goal is to operate Fenghuang Ancient City Company and go public.

By the end of 65438+February 2005, Fenghuang Ancient City Cultural Tourism Investment Co., Ltd. had invested 36 million yuan in marketing, paying the transfer of the management right of the ancient city government and the infrastructure construction fee of10.6 billion yuan. Large investment brings good market returns: in four years, * * * received 5.73 million tourists, with a total operating income of 99.67 million yuan, equivalent to more than 60 times of the operating income of Phoenix 200 1 before it took over. In 2006, Fenghuang Ancient City Company continued to maintain rapid growth, and its business momentum was even stronger. In the whole year, it received 310.6 million tourists, and its operating income exceeded 50 million yuan. It is estimated that the tourism revenue in 2007 will be 85 million yuan-65.438+0 billion yuan. Fenghuang Ancient City Company has become a veritable leading enterprise in Xiangxi Tujia and Miao Autonomous Prefecture.

Phoenix has also become a golden signboard of tourism. During the five years from 2002 to 2006, * * more than 20 party and state leaders came to Phoenix for inspection and guidance. In June, 2005, Chairman Wu Bangguo wrote an inscription for Phoenix: Phoenix is beautiful on earth. Tianxia Phoenix brand has been deeply rooted in people's hearts and become a household name. From 2003 to 2004, Fenghuang Ancient City was rated as one of the top ten best tourist destinations in China for two consecutive years. In 2004, it was announced by many media as one of the 50 must-see scenic spots in China, and it was also called the three ancient cities of China together with Pingyao in Shanxi and Lijiang in Yunnan. In 2005, it was rated as one of the top ten cultural heritages in Hunan, ranking first among the nine most worthwhile ancient towns in China, and was recommended as a world-famous town by world-famous media NHK TV together with Old Town of Lijiang. In 2006, Fenghuang Ancient City was included in the preparatory list for applying for world cultural heritage by the Ministry of Culture. Mr. Ye Wenzhi, Chairman of Fenghuang Ancient City Company, has successively won the honorary titles of the Second China Planning Award, Outstanding Contribution Award for Tourism, and Top Ten Figures in China Tourism Industry. Fenghuang Ancient City Company has also been awarded the honorary titles of Best Tourism Enterprise, Advanced Cultural Tourism Enterprise, Contract-abiding and Credit-keeping Enterprise, Advanced Private Enterprise in Employment and Social Security, and A-level Tax Credit Unit at the provincial level by provinces, prefectures and counties.

The rapid development of Fenghuang tourism has greatly promoted the development of local economy. The economic income of tourism increased from more than 74.3 million yuan in 2006 to 550 million yuan in 2005, which directly provided more than 65.438+0.8 million jobs. The development of Phoenix tourism not only plays an active and effective role in promoting the orderly implementation of employment and reemployment projects in Fenghuang County and Xiangxi area; It also promoted the development of aquaculture and planting. Tourism has become the leading and pillar industry of poverty alleviation in Fenghuang County, which has found a new way for the adjustment of agricultural industrial structure in western Hunan. At the same time, through effective protection and rational development, not only the diversity of natural ecology is protected, but also the integrity of national cultural ecology is protected, so that tourism resources including historical civilization and national culture are fully excavated and displayed, and their vitality and brilliance are revived.