What are the operating principles of travel agencies?

The Tourism Law of the People's Republic of China (hereinafter referred to as the Tourism Law) has been officially implemented for half a year since 20 13 10 1. Judging from the market situation, it has played a great role in regulating the operation of travel agencies, and the number of complaints from tourists has dropped significantly.

At the beginning of the implementation of the Tourism Law, some irregular travel agencies were eliminated. At present, travel agencies that have passed the adaptation period are gradually changing their business methods and trying to introduce more personalized products and services.

After the implementation of "Tourism Law", the way that travel agencies used to attract customers only by low prices has been unable to adapt to the new situation. In order to survive in the market, travel agencies must change their profit model and introduce products and services that can better meet the needs of tourists.

Extended data:

Development:

The national policy of encouraging enterprises to "go global" has been gradually improved. In March 2009, the Ministry of Commerce promulgated the Measures for the Administration of Overseas Investment, which greatly simplified the approval process of overseas investment and gave enterprises more policy encouragement.

For small and medium-sized enterprises, China has set up the "International Market Development Fund for Small and Medium-sized Enterprises", built a platform for overseas economic and trade cooperation zones for small and medium-sized enterprises, and also introduced a policy of overseas mergers and acquisitions. In addition, the tourism authorities also cooperate with the Ministry of Commerce, the Ministry of Finance, the State Administration of Foreign Exchange and the China Banking Regulatory Commission to guide and promote overseas investment by China tourism enterprises.

At present, the business of "going out" tourism enterprises in China is constantly expanding, including travel agencies, restaurants, restaurants and scenic spots, and the trend of diversification is obvious. The business scope has been continuously expanded, covering more than 30 countries and regions in Asia, Africa, Europe, North America, South America and Oceania.

Although some tourism enterprises in China have a certain scale and capital strength, compared with developed countries and even developing countries such as India, the degree of internationalization of tourism enterprises in China is still very low, and their core competitiveness is not strong.

The degree of internationalization of tourism in China is low, which is manifested in the lack of corporate brands with high market recognition, leading international know-how and advanced management capabilities, failure to form their own intellectual property rights and build their own core competitive advantages, and lack of innovative capabilities such as business model and product development.

The bottleneck of insufficient international market knowledge and international talent reserve, especially the shortage of talents in cross-border mergers and acquisitions of tourism enterprises; Their market positioning and product positioning are vague, and their demand for overseas investment is often unclear; There is a big gap between China tourism enterprises and international tourism groups in the development of core products and the construction of distribution system.

Baidu encyclopedia-travel agency