How to write a travel career planning book?

First, the employment environment analysis:

● There will be 1.05 million fresh graduates in colleges and universities this year, among which the number of graduates in Beijing ranks first in the country, a slight increase over the previous year.

● College graduates are basically merged students, moving from unified recruitment to self-employment and two-way choice.

● The domestic economy is gradually recovering from the shadow of the Asian financial crisis, and the employment situation is promising.

The rise of knowledge economy has put forward higher requirements for the informationization of talents.

The trend of world economic integration is strengthening, which puts forward higher requirements for the internationalization of talents.

China enterprises are changing from production-oriented and sales-oriented organizations to marketing-oriented organizations.

With the coming of the 2008 Olympic Games, the market needs a large number of experienced talents to integrate into the construction of the motherland.

Second, the recruitment unit analysis:

● Recruiting units gradually pay attention to the comprehensive skills of talents, from focusing solely on academic qualifications to paying equal attention to academic qualifications and abilities, looking at both diplomas and levels.

For the choice of people engaged in tourism, they tend to choose people with good communication skills and solid professional knowledge.

● There are two ways for employers to use talents: long-term utilization, willingness to select from fresh graduates, and willingness to cultivate for a long time; Short-term use, unwilling to choose from fresh graduates, unwilling to provide training for a long time.

● Because tourism is a highly professional industry, it is necessary to strictly select employees in order to bring profits to enterprises.

● Employers pay more attention to the first impression of talents.

Third, competitor analysis (analysis of other job seekers)

Direct competitors can be divided into the following categories: the first category is tourism management major in non-well-known universities; The second category is the tourism management major of famous universities; The third kind of famous schools are not tourism management majors. The fourth category is non-famous universities and non-tourism management majors.

● The first type of talents have general comprehensive skills, have a professional foundation, agree with the tourism value, and pose a certain threat to themselves.

● The second type of talents have high comprehensive skills and a solid professional foundation, and recognize the value of tourism. They are my biggest competitors and should pay great attention to their own competitive advantages.

● The third type of talents lack professional knowledge of tourism, and their tourism concept is not strong, so it is difficult to identify with the value of tourism. Except for a few people, generally speaking, it is an expedient measure to choose a tourism career without finding a suitable job. Once you have a job opportunity you like, or encounter setbacks in travel, you will resign immediately. But famous universities generally have a wide range of knowledge and strong comprehensive skills, which is a certain threat to me.

● The fourth type of talents have general comprehensive skills and no professional foundation, so it is difficult to recognize the value of tourism and pose less threat to themselves.

Fourth, the market demand forecast (employment prospect analysis

● China's entry into WTO has made the competition in tourism industry move from domestic competition to international competition, and the demand for international tourism talents has increased.

The rise of knowledge economy has caused a great demand for network talents. As far as the demand for general tourism talents is concerned, the actual quantity is still increasing, but the growth rate is gradually slowing down.

The economic recovery has created a huge demand for tourism talents.

International and domestic enterprises regard China tourism as a sunrise industry to promote economic development, thus increasing the huge demand for tourism talents.

● Beijing 2008 Olympic Games and Shanghai 20 10 World Expo have provided good opportunities for tourism, so it is necessary to increase the investment of talents in tourism.

● Many enterprises tend to choose graduates who have good comprehensive skills and can identify with their values as their tourism professionals.

Judging from the school I graduated from, it is one of the earliest universities in China to offer leisure tourism management. There is a great demand for this major in society, and it also has a good reputation in society.

Situation analysis of verb (abbreviation of verb)

Advantages:

I recognize the great value of tourism management major to society, have solid professional skills, and am willing to work hard for the tourism industry in China for life.

● Strong comprehensive ability, excellent written and oral expression skills.

Good foreign language and computer skills (spoken English, computer operation)

A solid professional foundation and a reasonable knowledge structure with tourism as the core and other related disciplines as the supplement.

● I have more experience in tourism, participated in internship activities in tourism (such as ground connection), participated in a series of product sales activities in my spare time, and put forward many insightful suggestions, some of which were adopted by relevant units, with certain practical ability.

● Familiar with Beijing's human geography.

● Have a certain understanding of some regional cultures.

● Innovative, able to influence others with new methods and ideas.

● Both IQ and EQ are high, especially adversity quotient.

● Good health and hard work.

Disadvantages:

● The knowledge of tourist areas (other provinces and regions) is relatively scarce, and it is necessary to further increase comprehensive knowledge to make up for their weaknesses.

● CET-4, with average oral and listening skills (it should develop well now ~)

Opportunity point:

There is a huge demand for tourism professionals, especially with the coming of the 2008 Olympic Games.

● The further transformation from seller's market to buyer's market makes tourism the top priority of social work.

● Tourism major is a new professional direction. There were few talents in the previous class. At present, there are not many fresh graduates in this major, and the competition is not great.