Evaluation function of cultural tourism market

The evaluation of cultural tourism market is conducive to improving the economic, social and environmental benefits of tourism projects. Evaluating the economic value of tourism resources is not only the direct need of the marketization of tourism resources, but also the inevitable requirement of reforming the property right system of tourism resources and realizing the rational utilization of tourism resources. As an inseparable part of tourism resources, the evaluation of cultural tourism resources has positive theoretical and practical significance. This paper expounds the meanings of uniqueness, authenticity, cognitive uncertainty and irreversibility of destruction of cultural tourism resources. It is concluded that cultural tourism resources are also comfortable resources, which lays a preliminary theoretical foundation for applying the theory and method of value evaluation of comfortable resources to the value evaluation of cultural tourism resources.