The prospect of operating an agricultural leisure tourism center is promising.

The prospect of operating an agricultural leisure tourism center is promising.

market forecasting

With the increase of urban and rural people's income and the improvement of living standards, people's consumption has begun to develop in a diversified direction, and choosing to travel abroad is one aspect of diversified consumption. According to the statistics of relevant departments, the tourism expenditure in China's household expenditure is increasing every year, and the income of the Golden Week is increasing substantially every year, which brings a rare opportunity for the development of tourism. Agricultural leisure tourism is a new tourism project, which is a special tourism project integrating sightseeing, leisure, education and tourism. Agricultural leisure tourism provides people living in cities for a long time with an opportunity to relax, relieve fatigue, breathe fresh air and get close to nature. It also provides opportunities for children in the city to practice, get in touch with society, understand society and increase their knowledge.

benefit analysis

Tourism is a high-income industry in the tertiary industry. Its income sources mainly include food, shelter, transportation, play, shopping and so on. The comprehensive profit rate is 40% ~ 50%, and the profit rate is higher in economically developed areas. According to relevant reports, a forest leisure center covering an area of 20 hectares, the annual ticket income is more than 3 million yuan, plus other income, the annual total income is more than 4 million yuan. The establishment of agricultural tourism projects has little or no impact on agriculture, and it can promote the sales of agricultural and sideline products, improve the visibility of local agricultural and sideline products, and play a great role in increasing farmers' income, which is a good aspect.

development direction

Agricultural tourism has strong seasonality and short time. At present, it is mostly carried out in the harvest season of crops. It is the future development direction to establish a long-term agricultural tourism project with complete facilities, which integrates eating, living, playing and shopping. Agricultural tourism projects can increase the income of agriculture and tourism while developing tourism, which is a problem to be considered in the future. At present, some existing agricultural tourism projects in China are still relatively extensive and the infrastructure is not perfect enough. The only way to do a good job in agricultural tourism is to increase the types of agricultural tourism projects, improve infrastructure and improve service quality.

basic requirement

1. having exploitable agricultural tourism resources is the premise of running agricultural tourism well. Agricultural tourism must have attractive places to play before people can spend money. And it is necessary to have a certain scale, accommodate a certain flow of people, and form economies of scale in order to achieve better economic benefits. At the same time, there should be agricultural and sideline products and local products for tourists to buy, and the price is relatively low.

2. It is close to large and medium-sized cities, preferably within 200 kilometers. The main target of agricultural tourism is urban residents with convenient transportation, and the itinerary is mainly arranged on weekends. Being far away from the city, people can't end their trip on weekends, which will affect their work or study, and people's enthusiasm for traveling will not be high. It is best to take the bus or train for 1 ~ 2 hours, play for 5 ~ 6 hours after arriving at the destination, and go home at night.

3. The degree of organization is relatively high, rather than the operation of one household. At least the agricultural tourism with villages as the unit mainly embodies the beauty of rural pastoral scenery, the pleasure of participating in labor, the pleasure of harvesting rich fruits and the satisfaction of entertaining oneself. On the premise of ensuring a certain scale, carry out strict division of labor and organize tours. On a voluntary basis, let tourists take part in simple agricultural labor and participate in the whole process of sowing, picking and processing of agricultural and sideline products, so that tourists can feel happy in various activities. Provide all conveniences for tourists, make every tourist feel at home and create a safe and comfortable environment.

4. Overcoming the thought of small farmers, paying attention to honesty, establishing a long-term vision, and reasonably pricing all kinds of consumption with honesty are the secrets to maintain the longevity of agricultural tourism projects. Let the tourists spend the least money and have the most fun. Introduce the travel situation to his family, friends and colleagues through the tourists, and let more people visit you.

Main projects of agricultural tourism

1? Fishing leisure center is a leisure activity center with fishing as the main content. Suitable for places with large water surface, rivers and lakes. Infrastructure: There are patches of fish ponds, a wide lake or river surface, tools for tourists to fish, rows of seats and pavilions beside the pool (lake), boating on the water, and even cookware and condiments for tourists to have a picnic. Visitors' temporary rest places and fresh fish bags should be prepared to make them feel at home while playing. The main source of income is the weight of fishing.

2- Tea picking leisure center is a leisure center with tea planting and tea picking as its main content. Suitable for southern tea-producing areas, especially the famous tea-producing areas are more suitable for such projects. Let tourists be in the endless sea of tea, and under the leadership of the tea-picking girl, go to the tea garden to pick tea by themselves; Stir-fry your own tea and drink it yourself under the guidance of the tea-frying teacher. Let tourists experience the fun in the process of picking, frying and drinking tea.

3. Rose Leisure Center is suitable for places where roses are planted in pieces. In the season when roses are in full bloom, visitors can watch roses in the sea of flowers, pick roses by themselves, visit the refining process of rose oil, buy rose oil and taste all kinds of cakes made of roses.

4. Orchard leisure center needs an orchard, and there are dozens or even hundreds of hectares in one variety. Mainly look at the flowers of fruit trees, such as peach blossoms and pear blossoms; Let visitors taste the pleasure of picking and eating fruits when they are ripe. Operating income is mainly the basic expenses for tourists to enter the orchard and the expenses for picking fruits.

5. Jasmine leisure center is suitable for places where jasmine can be planted in pieces in the south. Tourism projects are mainly to watch jasmine, pick jasmine and taste jasmine tea. Let tourists eliminate work fatigue in flower picking and flower viewing.

6. Folklore One Street Leisure Center Folklore is an important part of China culture. It has a profound cultural origin and a long history, and has a profound impact on the life and social atmosphere of local people. At present, the folk customs in many parts of our country are in danger of being lost. Protecting and developing folk resources is an urgent task. In folk tourism, the more traditional and earthy things are, the more attractive they are. According to local customs, various folk communities have been designed, so that tourists can learn about China's folk customs and traditions while playing.

7. Water park leisure center is suitable for places with large water surface. Basic requirements: swimming pool, water cooling center, various yachts, etc. The main target is tourists who like swimming.

8.。 Forest rest centers are suitable for places with mountains, water, wild forests or artificial forests. The forest is equipped with some facilities for tourists to walk, rest and enjoy the cool.

Cooperate with the above projects, and then let tourists eat shepherd's purse wonton, pumpkin cake, wax gourd cake, local chicken feast, potherb soup, taste delicious fish and shrimp, pick fresh fruits and vegetables, watch dragon and lion dances and local rural dramas, experience folk customs, people's feelings and simple folk customs, and go boating in rivers and lakes, so that tourists and villagers can enjoy it. Feel the desire and happiness of harvest. Tourists rest in fields, streams and pavilions, while students sketch in fields, fields, orchards and vegetable sheds. Visitors can eat, live, travel, play and buy after entering the leisure center.

development strategy

1. It is a systematic project and attractive to invite experts to carefully plan and combine boxing to set up agricultural leisure tourism projects. The main reason is that human beings come from nature and green, and they have a psychological and physiological affection for nature and green. Agricultural leisure tourism should take the protection of cultivated land and environment as the main purpose and the protection of primitive agricultural ecology as the focus. On the original basis, please ask relevant experts to carry out moderate development and careful design. Several projects can be carried out together to overcome the seasonal characteristics of agricultural tourism projects, so that tourists can see flowers in spring, cool and lush in summer, fruits in autumn, fish and water in winter and wilderness snow fields.

2. Establish a popular science education base for young people in conjunction with schools in the city, and receive urban children to practice life in leisure centers every year, get close to nature, and make friends with rural children. Let more children in the city know more about the countryside and increase their life experience, thus promoting the development of agricultural leisure tourism.

3. Joint venture with foreign countries to operate foreign agricultural leisure tourism projects started earlier. When starting the project, we can learn from foreign advanced experience, introduce foreign funds and talents, and improve the level of agricultural leisure tourism projects.

4. Combined with festivals At present, many festivals have been held all over the country in order to improve the popularity of local agricultural and sideline products and set up tourism projects. Such as Peach Blossom Festival, Pear Blossom Festival, Crab Festival and various forms of temple fairs, which will promote the development of agricultural leisure tourism projects in the form of festivals.

In agricultural tourism centers, it has become a trend for tourists to claim fruit trees and a small piece of land. Let the city people pay some money to claim fruit trees, trees, land, etc. Take a nice name and set up a signboard. Let the city people prune, fertilize, water and harvest fruits regularly, and farmers will take good care of them at ordinary times.

Risk warning

The establishment of agricultural leisure tourism projects has the advantages of large investment, high income and long cycle, but there are also great risks. The main risks are: unreasonable design, single project, lack of necessary connotation, low educational level, unsuitable service system, etc., which can not attract tourists for a long time. Agricultural leisure tourism projects should not be too far away from the metropolis, but should have certain location advantages, otherwise the investment risk is great. Poor management and short-term behavior can also make the project unsustainable. Seasonal changes in agricultural projects are also very risky.

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