How to expand China's tourism diplomacy and tourism promotion?

The report pointed out that it is necessary to do a good job in key tourism diplomatic activities. Organize the supporting tourism activities of important home diplomatic activities such as the "Belt and Road" international cooperation summit forum, carefully organize the 20 17 China-Denmark Tourism Year, China-Australia Tourism Year, China-Kazakhstan Tourism Year, China-ASEAN Tourism Cooperation Year and other activities, and do a good job in the 22nd General Assembly of the United Nations World Tourism Organization and the first China-ASEAN Tourism Ministers' Meeting.

In this regard, Olivia, director of china tourism academy International Tourism Research Institute, said that the Tourism Year, as an important carrier of tourism diplomacy, has benefited the people of both sides, strengthened humanities and economic and trade exchanges, and injected new connotations and new impetus into the relations between the two countries. Its significance goes beyond tourism itself and the country itself. Therefore, the tourism year model has enlightenment and reference significance for the development of state relations and world tourism cooperation. "The holding of the Tourism Year has continuously enhanced mutual understanding and trust. It can be said that the relaxation of visa policy and the continuous expansion of the scale of tourists' exchange visits in the tourism year are the results of further strengthening mutual trust between countries, and are also an important step to strengthen exchanges and trust between people, institutions and governments. "

The report mentioned that it is necessary to deepen bilateral and multilateral tourism cooperation. We will do a good job in more than 20 important bilateral and multilateral tourism activities, such as the China-China Tourism High-level Dialogue, the China-Japan-ROK Tourism Ministers' Meeting and the China-Russia-Mongolia Tourism Ministers' Meeting, continue to promote the work related to citizens' outbound tourism destinations, actively explore the establishment of China-led international tourism organizations, and continue to strengthen cooperation with the United Nations World Tourism Organization.

Bai Changhong, dean of the School of Tourism and Service of Nankai University, said that by organizing or participating in tourism years, bilateral tourism activities and tourism conferences, we can deeply integrate into international tourism institutions, vividly tell the story of China and give voice to China.

The report also suggests increasing the promotion of inbound tourism. Improve the tourism promotion mechanism, continue to carry out the global "Panda Go World Beautiful China" marketing activities, and continue to implement the market multiplication plan.

"In recent years, China has taken various tourism promotion alliances as the carrier, integrated its image, products and resources, actively explored various new promotion channels, and closely combined thematic offline activities with dynamic online promotion. It can be said that tourism promotion has made a comprehensive breakthrough in system construction, content integration and channel construction. " Olivia said that in the future marketing work, it is necessary to further understand the important influence of national strength and national image on China's inbound tourism. The focus of marketing should shift from traditional resources to brand-new China, from closed scenic spots to global tourist destinations, from grand narrative to parents' short-lived lifestyle. We should make more active use of various emerging social media and ways to promote China with vivid stories and characters from the perspective of overseas tourists. At the same time, we can explore the construction of a comprehensive evaluation mechanism for the promotion performance of inbound tourism at different levels of countries, localities and enterprises, "let the market evaluate and let the data speak". (Xing Litao)