How should tourist areas or enterprises participate in the competition in the tourism market?

Tourism enterprises can adopt the following four competitive strategies in the product input period: (1) Double-high strategy. On the one hand, tourism enterprises can quickly recover their costs and give potential consumers the feeling of "high price and high quality"; on the other hand, through effective publicity, potential markets can quickly understand products, which is conducive to products quickly occupying the market. (2) Intensive infiltration. With low price and high-intensity promotion, we strive to make products quickly squeeze into the target market, with the aim of occupying as large a market share as possible at the fastest speed. (3) Selective infiltration strategy. Combine high price with low promotion efforts to reduce promotion expenses and earn higher profits. This strategy is suitable for highly monopolistic tourism products in the market. (4) Double low strategy. Strive to enter the market with low price and low promotion, not in a hurry to occupy the market, but only to gradually enter the market. The premise for tourism enterprises to adopt this strategy is that the target market has a considerable understanding of tourism products, and the market capacity is large. At the same time, consumers are more sensitive to prices. In the growth period of products, tourism enterprises should focus on improving product quality, increasing varieties and improving series services in order to improve the competitiveness of tourism products. In terms of promotion, we should change from introducing products to establishing corporate image and brand. In terms of distribution, tourism enterprises should pay attention to the choice of middlemen and give them appropriate preferential treatment. In terms of price, tourism enterprises should appropriately reduce the price of high-priced tourism products and participate in the competition at competitive prices.