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Influence of epidemic situation on tourism

Impact of epidemic situation on tourism: The epidemic situation in novel coronavirus has had an impact on all walks of life of the national economy. Tourism, which is highly market-oriented and mainly depends on crowd gathering and consumption, is one of the industries most affected. Let's share the impact of the epidemic on tourism.

Impact of epidemic situation on tourism 1

Multi-dimensional investigation on the influence on tourism

(A) the impact of the epidemic on different industries

Impact on travel agencies.

Affected by the epidemic, travel agencies are facing greater operational difficulties, especially small and medium-sized travel agencies are facing the risk of bankruptcy. First of all, the epidemic has led to tight cash flow of travel agencies and obvious short-term financial pressure. During the epidemic, all travel agencies closed down and a large amount of money was paid to airlines, cruise companies, land agencies, hotel rooms and so on. It is difficult to recover in a short time. A large number of refunds during the Spring Festival have seriously impacted the capital chain of travel agencies.

Coupled with the basic operating costs of enterprises, including basic expenses such as rent and employee salaries, travel agencies are facing tremendous financial pressure, and 90% of enterprises in the industry have cash flow problems. Secondly, the cost of epidemic prevention and resumption of work has increased, the income of employees has been seriously damaged, and business losses have been heavy.

Because the epidemic occurred during the Golden Week of the Spring Festival, a large number of orders were refunded, which led to the suspension of tour guides, which not only affected the business development, but also hit the enthusiasm of employees. Third, travel agency enterprises are faced with travel contract disputes involving withdrawal and bills. Travel agencies need to properly handle the requirements of tourists' itinerary adjustment and refund, which has a serious impact on the survival of travel agencies.

2. Impact on OTA platform.

As an important online tourism marketing channel, OTA has always been one of the partners of traditional tourism, earning profits through commissions, agency fees or product price differences provided by the other party. COVID-19 epidemic has seriously affected online travel service providers, especially small and medium-sized enterprises in the industrial chain.

Affected by the epidemic, tourists changed their original travel plans, resulting in a sharp drop in orders for OTA platforms and a surge in return orders. At the same time, suppliers attached to major OTA platforms are also facing huge losses, which leads to the invalidation of accounts receivable, cancellation of orders, compensation for breach of contract and so on.

3. Impact on the accommodation industry.

Because the accommodation industry relies heavily on the rapid rolling cash flow, the operating cost is high, and the outbreak of the epidemic has limited the mobility of personnel. The epidemic runs through traditional festivals in China, such as Spring Festival and Lantern Festival. "Closed or semi-closed" has become the normal state of the accommodation industry, and the national accommodation industry has been hit hard.