travelocity travel company introduction

TravelocityIndia launches travel website on December 19, 2008: A new marketing initiative from TravelocityIndia is poised to improve understanding of its interactive travel website Explorekaro(). The goal of this event is to promote India for domestic and international tourism in 2009. These include print media advertising, television advertising, active participation in online community media and the specially designed interactive travel website Explorekaro. The Explorekaro website opens with an interactive world map that guides visitors with destinations, activities, budgets, ideal travel seasons and a host of travel-related information options. It also allows users to instantly book dynamic packages of all travel-related services online. Our target audience is young and energetic (not young) skilled internet travelers who are not shy about embracing new experiences. In fact, they eagerly pursue unusual experiences because it allows them to show off among their peers. At the same time, the current economic situation makes such travelers very price-sensitive. So we strive to fulfill their dream of traveling the world without breaking the bank. Himanshu Singh, Executive Director, Travelocity India said. Complementary advantages Subhomoy Sengupta, domestic creative director of Indian digital marketing agency InteractiveAvenues, said that the two aspects of this marketing campaign have complementary advantages. The first is to promote TravelocityIndia's products and services using traditional print, internet and television advertising and link them to the Travelocity.co.in website. The second is the interactive tool Explorekaro, which enables new-age travelers to actively participate. These travelers want travel websites to be more than just a booking platform. Sengupta added: Explorekaro also provides users with a platform similar to the community networks they hang out in, increasing their engagement. As part of the marketing campaign, Travelocity plans to launch its first television commercial. The advertising program, designed by InteractiveAvenues, consists of a 15-second TV spot. The film begins with a photo of a typical middle-class couple in their late thirties operating on Photoshop software. Every time you click the mouse, the background of the picture, their clothes and other details will change, giving people the feeling of constantly changing scenery. The camera then pulls back to show the computer screen, the cursor minimizes the screen, and a voiceover prompts the audience to log in to Travelocity.co.in to experience a real adventure.