Present situation and countermeasures of folk tourism development in Shanxi Province

First, the development status of folk tourism in Shanxi Shanxi is a big province of cultural relics, and Shanxi is also a big province of tourism resources. Its folk tourism resources are more colorful and unique. However, so far, they have not been fully developed and utilized, and they are completely unknown in the boudoir. The main reasons are as follows. The breadth and depth of development are not enough. Shanxi is a province rich in tourism resources, but it is not a province rich in tourism economy. This situation determines that a large number of tourism resources in Shanxi are unreasonably idle and wasted, which affects the rapid development of tourism in Shanxi. Shanxi folk tourism resources are distributed all over the province, each with its own characteristics. At present, only a few quadrangles in Jinzhong have been really developed, and the rest have hardly been developed. Only by excavating scattered folk tourism resources and combining them with local natural and cultural landscapes can we solve the problem of breadth. Whether it is developed or undeveloped folk tourism resources, we should explore its deep-seated things. For example, weddings and funerals in Shanxi are unique, which can be reflected in tourism and taken out in an all-round way so that tourists can experience and feel the truly unique local characteristics, so as to attract more tourists. Moreover, handicrafts such as embroidery and straw weaving in Shanxi are only circulated among the people and have not entered the market, which is a manifestation of insufficient breadth and depth of development. Insufficient publicity is very important for tourism, especially folk tourism. Because of its locality and folk nature, local folk customs are not easy to be known by outsiders. Lagging publicity will dehumanize Shanxi folk-custom tourism resources, make Shanxi folk-custom tourism resources not be developed and utilized, and affect the development of Shanxi tourism. Therefore, we should increase the publicity of folk tourism, so that more people can know about Shanxi and participate in folk tourism in Shanxi. Insufficient excavation of cultural connotation. Folk tourism is also a kind of cultural tourism. The key to the enduring cultural tourism is to tap its profound cultural connotation. For example, Huaxi Village, Wuxi City, Jiangsu Province develops folk tourism with the characteristics of Jiangnan Water Town, and Xishuangbanna Dai Water Splashing Festival, Yunnan Province. They are innovative and have outstanding cultural connotations, which have achieved good economic and social benefits and enhanced the stamina of tourism development. Shanxi's folk tourism resources are unique. When developing folk tourism, we should explore its profound cultural connotation and let tourists feel the ancient and unique folk culture in Shanxi through personal experience. Many folk tourism resources with rich and profound cultural connotations have not been developed, mainly because the minds of Shanxi people have not been liberated. For example, handicrafts (embroidery, paper-cutting, straw weaving) and local products are unique things in Shanxi, but because people's minds have not been liberated and they have not fully realized the exploitability of these resources, they have not yet entered the market and formed a series of industries. Shanxi people are not avant-garde and conservative, tourism professionals's concept is backward, and their service consciousness is poor and their level is low. These subjective factors have seriously affected the development and utilization of folk tourism resources. Folklore with insufficient inheritance is a long historical and cultural heritage, and it is a habit-forming thing. Every folk custom is unique, but the impact of modern culture makes it more and more localized. Many unique folk customs can only be found in remote villages or individual groups, and most local folk customs are assimilated and popularized, which is extremely unfavorable to folk tourism resources. How to pass on the folk culture handed down from generation to generation, consolidate the inheritance of its excellent folk culture, and at the same time absorb the advanced folk culture from other regions, develop continuously and form its own characteristics is a problem worthy of attention and in-depth thinking. Countermeasures for the development of folk tourism in Shanxi. The development of Shanxi folk tourism is of great significance to the development of Shanxi tourism and the prosperity of Shanxi economy and culture. It can not only show the long-standing Yellow River culture and loess culture, but also promote cultural exchanges inside and outside the province and at home and abroad. Because Shanxi is located in the north, most of the cultural landscapes are scattered due to the peak tourist season, which greatly weakens its attraction and makes it relatively difficult to further tap the value of existing tourism resources. Folk tourism resources are relatively less affected by seasons, widely distributed, unique in charm and relatively easy to develop. At the same time, because Shanxi's folk tourism resources are only shallow-level development, the development space is relatively large, so that folk customs can be integrated with the existing scattered tourism resources, and Shanxi's tourism industry will be promising. Therefore, we have every reason to believe that as long as we change our development concept, Shanxi's rich folk tourism resources will surely form a new growth point of Shanxi's tourism industry. In the specific development, we must carry out ingenious ideas and unique designs to form the characteristics of Shanxi folk customs, so we must follow the following principles. 1, development principle and protection principle of folk tourism, folk tourism resources are huge wealth of human society, and protection must be the premise of development. A lot of work has been done before, such as establishing three folk museums in Ding Cun, Qiaojiabao and Riverside Village to record or reproduce the folk customs of three different historical periods and different regional characteristics in written or visual form. This not only preserves the endangered ancient folk customs, but also enables tourists to understand the history and customs at that time in folk tourism. In future development, we should always implement this principle. According to the principle of adjusting measures to local conditions, folk tourism can't follow the trend, can't replace trees with flowers, and can't deceive the world. It should use local materials, tap local folk resources and show local real life. The utilization and development of local resources has a long-term vitality because of its suitability and authenticity. It is not surprising that the principle of participation is that folk customs are taken from life and pursue nature, and there are rich local cultural connotations and life interests hidden under the unpretentious appearance. The biggest advantage of folk tourism is that tourists can experience folk customs in person, participate in folk activities, and feel rich human touch, local flavor and cultural flavor, which makes people memorable. However, Shanxi tourism has not done enough in this respect, and it can only be seen that it cannot participate, and its interest is dull, which affects the effect of tourism. The principle of simplicity and simplicity Folk customs have the characteristics of regionality, tradition and simplicity. This requires us to adhere to the principles of locality and simplicity when developing folk tourism. Most of Shanxi's folk tourism resources are linked to cultural relics and historic sites, with strong traditional folk characteristics and quaint flavor. Our development must convey and maintain this feature. The principle of functional diversity is restricted by the times and its functions, and it is always spread and repeated among the people. Because folk tourism is a tourism activity based on folk customs, rather than a mechanical reproduction of folk customs, it requires concentration, compactness and diverse functions. It wants to make the limited scenic spots play multiple roles, that is, not limited by seasons and space, to build a tourist base with easy-going scenery and customized goods, and to show the richness and diversity of folk life in one place. Folk tourism has great vitality, and all countries in the world attach great importance to developing their own folk tourism activities. How to attract a large number of tourists by marking national innovation and establishing local significance has become an effective means for tourism enterprises in various countries and regions to compete. For example, in order to attract tourists, Hong Kong Kowloon Pear Garden has specially built an ancient Song Cheng in the colorful Shili Ocean Park, which seems to bring tourists back to the capital of the Song Dynasty ten centuries ago. In the face of living examples, in order to make substantial progress in Shanxi folk tourism, we must keep pace with the times and innovate constantly on the basis of constantly developing tourism resources. 2. Innovative thinking in the development of folk tourism is the premise of all innovation. The development of folk tourism in Shanxi must break away from convention and innovate boldly. First of all, we should break the thinking of inaction in the off-season, focus on development in the off-season, design some novel and unique tourism projects according to the characteristics of folk tourism, and then increase publicity to attract tourists to Shanxi. Secondly, we should establish a holistic thinking. Shanxi folk tourism should break away from convention, establish the idea of playing chess in the whole province, and improve the efficiency of tourists. In addition, we should establish the thinking of dynamic tourism development, design more dynamic folk tourism projects, let tourists participate in them, and truly feel the fun of folk tourism. For example, in some scenic spots, the "Shanxi Food Street" is designed and planned, so that tourists can taste the unique flavor snacks in Shanxi after sightseeing; You can also launch a "folk song competition" to let tourists personally participate in activities, experience and reproduce the scene at that time, and innovate in ways. Shanxi's folk tourism resources are rich and varied, not only in variety and quantity, but also with obvious characteristics. This advantage makes the development of folk tourism in Shanxi have many ways. The innovation of tourism mode includes the development of tourism resources, the design of tourism routes and the arrangement of tourism contents. In terms of tourism development, countries, collectives and individuals can invest independently or jointly to make tourism resources become economic resources and cultural resources as soon as possible. There are many ways to develop tourist routes, such as Shanxi folk tourism, which can form a route centered on "Ding Cun-Qiaojiabao-Binjiang Folk Museum"; Shanxi residential tourism can form a route centered on "Lvliang Cave-Pinglu Diyuan-Jinshangyuan". Technological innovation Folk tourism may not have much high-tech content in most people's eyes, but technological innovation should still be the proper meaning of folk tourism development. The scientific and technological innovation of folk tourism development mainly includes the following two aspects: First, the development of the scientific and technological content of folk tourism resources, such as the ancient buildings of Shanxi merchants' compound, contains many scientific and technological elements. The excavation of this scientific and technological element can not only let tourists know the scientific and technological wisdom of ancient people in China, but also promote our reference, absorption and inheritance of ancient science and technology in China. On the other hand, the use of modern scientific and technological means is of great significance for tourists to understand and understand ancient folk customs, increase their interest in tourism and promote the development of folk tourism. * * * * Folk tourism has become a new field of tourism. As one of the birthplaces of Chinese civilization, Shanxi has accumulated rich and distinctive folk customs, which are worth digging, evaluating and developing. Therefore, it can be said that folk tourism is the hope of Shanxi tourism development. Only by strengthening development and innovation, folk tourism will surely become a new growth point of Shanxi tourism.