How to design website templates for scenic spots to attract tourists

Travel websites are an effective platform for travel agencies to make online profits. At the same time, they are also the best way to promote brand marketing and establish the brands of scenic spots and travel agencies. With the rapid development of the Internet in recent years, it has become a norm for travel agencies to find website building companies. Various so-called tourism website building companies have also surfaced and become endless, making the bounce rate of the website very high. High and unable to meet the user's expected goals. As a result, travel agencies and scenic spots went to find other website building companies and continued to build websites. This went on over and over again, falling into an endless loop. To this end, the author will propose a set of standards for tourism website template design to everyone. This set of standards is also the standard that Situ CMS system has helped travel agencies, outdoor, scenic spots, etc. build websites for ten years. Here is how to design a tourism website template. The race to attract tourists was once explained.

1. Color matching of travel website templates

The color matching of travel website templates may seem complicated, but it is not mysterious. Since each color has its own position in the impression space, the impression obtained by color matching can be approximated by addition and subtraction. If each color is high-brightness, then their superposition will naturally be soft and bright; if each color is strong, then their superposition will be strong. Of course, in the actual design process, we also need to consider multiplication and division. For example, colors with the same brightness and contrast have different angles on the color wheel, and when paired together, they will create ever-changing feelings.

Soft, bright, and gentle

When colors with high brightness are paired together, you will get a soft, bright, and gentle feeling. In order to avoid glare, we generally use low-brightness foreground tones, and the distance between colors on the color wheel also helps avoid dullness. Below is a set of soft color matching pictures, you can fine-tune the template color according to your own situation.

2. Design of travel website template navigation

Website navigation is a general term for the columns, menus, online help, layout structure and other forms that guide users to access the website. Its main function is to guide users to easily access website content.

The columns of a website are generally divided into several parts based on the nature, type, or form of business operations of the enterprise. Each part becomes a column (first-level column), and each one Level columns can be further divided into second-level, third-level, and fourth-level columns. The website column structure is the basic structure of a website. It should be set up reasonably and with clear layers so that users can easily obtain website information or services. The navigation of the tourism website should include an overview of the scenic spot (scenic spot news, scenic spot information, scenic spot pictures and panoramic views), fun in the scenic spot (food, entertainment, specialties, accommodation, recommended sections, etc.), scenic spot community, about the scenic spot, tickets, strategies, etc.

3. Basic framework design of travel website template

A website is a collection of web pages. Different web page layouts will definitely convey different visual effects, whether it is the "国" font, the corner Type, title text type, left and right frame type, top and bottom frame type, cover type, or flash animation type. It is of great significance to design a web page layout that suits your tourist attractions. The three commonly used web page layouts for travel website design are as follows!

"国" font

The "国" font structure is generally laid out like this: the top is the website logo, banner and navigation bar, and the middle is the main content of the current web page (usually It is divided into three columns of different sizes, and the middle column is used to place the main content), and the bottom is the website copyright statement, etc., as shown in the picture!

Corner type

The top and bottom structural layouts of the corner structure and the "国"-shaped structure are the same. The only difference is reflected in the middle style. The middle of the corner type is usually divided into two columns of different sizes, with the wider column used to place the main content, as shown in the picture!

Title text type

The title text structure generally has the title or type object (such as a decorative image) of the current web page at the top, and the text of the current web page below. Some article pages or registration pages are of this type, as shown in the figure!

4. Content architecture design of travel website templates

The user’s visual path is generally: from top to bottom , from left to right. ?

A good visual design path should conform to such user habits. A bad design will make users confused and focus everywhere.

The key to user guidance lies in how to handle the primary and secondary relationships. It’s about contrast. From a visual perspective: the size, color, and placement of the shape will all affect whether the information is important or not. ?

From a large block perspective, do not divide the page evenly. The three-column design should make one column significantly shorter. ?

From a local perspective, we must also grasp the rhythm of information presentation. For example, the design of Chuanglv Cloud Marketing’s official website is the first point: a big picture with a big title, and a small picture with words is the second point. Pure text third, the sense of rhythm and the relationship between primary and secondary are very strong.

5. Excellent case display of travel website templates

Case 1: Journey to Sichuan and Tibet

Comment: Journey to Sichuan and Tibet provides the most comprehensive road condition information and the safest The Sichuan-Tibet line tourism mode is the service goal, providing package tours and individual travel booking products such as hotels, car rentals, tickets, and tour guides.

The Westbound Sichuan-Tibet website uses the SEO tourism website optimization technical services provided by Chuanglv, focusing on the strategic positioning of the company, building a Sichuan-Tibet line self-driving travel portal, and optimizing the key points of the Sichuan-Tibet line in the form of destination sub-sites. Tourist attractions have opened dozens of destination tourism websites such as Daocheng Yading, Siguniang Mountain, Hailuogou, Jiuzhaigou, etc. The development is currently accelerating and has entered the fast lane of growth!

Case 2: Aike Pure Play

Comments: Aike Travel focuses on self-guided tours as its product positioning, and advocates the tourism concept of having fun when you play!

The Aike brand aims to care for tourists’ freedom, convenience, safety, happiness and gain during travel, and provides packaged tours and individual travel booking products such as hotels, car rentals, tickets, visas, and tour guides.

Through the standardized design process of the above travel website template, the website's attractiveness to tourists can be improved.

You can open your own website and compare it to see what standards you have not met