Does the tourism industry have a future?

In December, 29, the State Council's Opinions on Accelerating the Development of Tourism was officially issued, which positioned tourism as a "strategic pillar industry of the national economy" for the first time. Since the beginning of 213, the National Tourism and Leisure Program, the Tourism Law of the People's Republic of China and the State Council's Opinions on Promoting the Reform and Development of Tourism have been successively promulgated. The successive implementation of these policies will fundamentally solve the contradictions and problems that have long restricted the development of tourism, including paid vacations, and provide legal protection for promoting the sustained and healthy development of China's tourism industry, which is conducive to further expanding tourism consumption, activating the domestic tourism market, and facilitating the transformation and upgrading of tourism.

The executive meeting of the State Council on October 29th arranged to promote consumption expansion and upgrading. The meeting requested to focus on promoting consumption in six major areas, one of which is "upgrading tourism and leisure consumption", including implementing the paid vacation system for employees, implementing rural tourism and other projects to enrich the people, and building self-driving and RV camps.

China's economy is in a positive transition period, and the tourism industry involves many aspects, such as "eating, living, traveling, buying and entertaining". The industrial chain has a wide coverage, a high degree of correlation and a large driving coefficient of tourism consumption. Therefore, promoting the healthy and rapid development of tourism is in line with the needs of China's current economic transformation, and can also promote the development, integration, transformation and upgrading of catering, hotels, commerce, transportation and other related industries.

the development of information technology is changing our life form in all aspects, as well as the operation mode of tourism and the consumption habits and patterns of tourists. From a series of tourism consumption chains, such as destination selection, itinerary planning, reservation, outing and post-tour evaluation, all of them are interspersed with modern information technology, especially after the rapid development of Internet and mobile Internet.

information technology mainly promotes the development of tourism in two aspects: the National Tourism Administration has designated 214 as the "year of smart tourism". Smart tourism is a new tourism form facing the future, which is based on the application of technologies such as Internet of Things, cloud computing, next generation communication network, high-performance information processing and intelligent data mining in tourism experience, industrial development, administrative management, etc., so that tourism physical resources and information resources are highly systematically integrated and deeply developed and activated, and serve the public, enterprises and governments. In December 212, the National Tourism Administration confirmed the second batch of 15 smart tourism cities, and with the first batch of 18, the number of smart tourism pilot cities reached 33; Smart tourist cities integrate information, urbanization and modernization. Around the theme of "214 China Smart Tourism Year", China will accelerate the promotion of smart tourism services such as online travel service, online marketing, online booking and online payment. Use the market-oriented mechanism to promote the establishment of a unified national online travel service platform and scenic spot ticket reservation system. Formulate standards for smart tourist attractions, focus on 5A-level scenic spots, promote the pilot of smart tourist attractions, and continue to promote the construction of smart tourist enterprises and smart tourist cities.

The Internet has just developed in China for 2 years. During these 2 years, its spirit of "openness, equality, cooperation and sharing" has constantly collided, infiltrated and merged with various traditional industries. The subversion of the Internet to traditional industries is mainly manifested in eliminating unreasonable links, flattening channels, transparency of information, reducing costs and improving efficiency. As a result, the domestic online travel market has developed rapidly: the Internet makes travel prices, information transparency, travel reservations break through time and space constraints, and the compatibility between mobile Internet and travel nature also makes the journey more convenient. More reasonable travel prices and more convenient travel consumption further stimulate tourism demand. With the continuous development of smart tourism, the data of tourists from tourism decision-making to evaluation can be traced back. By using emerging information technologies such as big data and cloud computing, tourists' preferences and habits can be mastered to a greater extent and more accurately, which can provide data support for personalized marketing of tourism enterprises and better provide needed services for tourists.

driven by the upgrading of national consumption, the continuous improvement of tourism infrastructure and the assistance of policies and information technology, China's tourism industry has entered a golden age with broad prospects. In addition, tourism and related industries are also attracting the attention and presence of various capitals. For example, Wanda Group regards "cultural tourism" as a pillar industry and builds a tourism industry chain; Internet giants BAT (Baidu, Alibaba, Tencent) have laid out online travel, which will also greatly promote the development of China's tourism industry. According to Boston Consulting's previous forecast, China's tourism industry is still in its infancy, and its market value will increase to 3.9 trillion RMB by 22.