Social environment analysis of tourism management major?

Analysis of Tourism Environment \x0d\ With the continuous development of economy and the improvement of people's living standards, people's demand for tourism has increased, and tourism has also developed rapidly. The development of tourism is not only influenced by the inherent ability and development potential of the industry itself, but also by the external business environment of the industry. The external business environment can be divided into macro environment and micro environment. The macro-environment can be divided into five aspects: politics, economy, technology, social culture and nature. Macro-environment will have an immeasurable impact on any industry from different angles, which not only provides opportunities for the development of various industries, but also challenges the development of industries. \x0d\x0d\ 1, the environmental impact of political laws and regulations \ x0d \ The political environment mainly includes the nature and stability of the local regime, the completeness of the legislative foundation and system, whether the region has joined the political alliance, the relevant provisions of the political alliance, and the macro-industry of the government. The influence of some national policies is the key to the development of tourism. Before the reform and opening up, the country mainly developed foreign tourism. At that time, foreigners came to China mainly for tourism, but domestic tourism was not popular. After the reform and opening up, the state focused on developing China's tourism industry, so China's tourism industry developed greatly in the late 1980s and early 1990s. Some laws and regulations have affected the development of tourism. In order to achieve the national strategic goal of tourism, China has formulated the Tourism Law and the National Tourism Leisure Program, and some local government regulations have also promoted the development of China's tourism in recent years. However, compared with the development trend of tourism, tourism legislation is obviously lagging behind, showing many shortcomings. Judging from the current situation of China's tourism legislation, the lag of China's tourism legislation is mainly manifested in the following two aspects: First, a considerable number of existing tourism laws and regulations can not keep up with the pace of industry development and can not meet the needs of tourism development. Some industries have no special legislation. For example, the hotel industry in China has entered a new stage of international modern management. However, with the development of the hotel industry, there are more and more disputes involving hotels, but there is no hotel law that specifically regulates hotel management to adapt to it and develop together with it. Up to now, there are not only a few national laws directly related to hotel management in China, but also most of them focus on hotel safety management. Some laws and regulations are outdated and can't adapt to the actual situation of some industries and departments. For example, the Interim Measures for the Administration of Tourism Capital Construction and the Interim Provisions on the Administration of Tourism Complaints are temporary, and the norms and constraints on the corresponding departments and industries gradually lose their legal effect. The slow pace of revision and improvement of some laws and regulations by the relevant tourism administrative departments makes this part of legislation relatively backward, which is not conducive to standardizing the market order of the industry and effectively strengthening industry management. \x0d\ National policy \x0d\ Political system and political situation, such as political stability, citizens' participation in politics, legal system construction, transparent decision-making, freedom of speech, media control, etc. Tourism is an important part of the tertiary industry. As one of the fastest growing emerging industries in the world, tourism is known as "sunrise industry". Now the government has increased its support for tourism. For this reason, at present, the revision and improvement of some laws and regulations by the relevant tourism administrative departments is too slow, which leads to the relative lag of this part of legislation, which is not conducive to standardizing the market order of the industry and effectively strengthening the management of the industry. The laws, regulations and industry management system of the tourism industry will be improved day by day, the law enforcement behavior will be more standardized, the competition mechanism of governing the survival of the fittest according to law and a good tourism market order will be gradually formed, and the development of the tourism industry will gradually enter an orderly, standardized and legal track. According to the development reality, the government will learn from international experience, strengthen the construction of tourism legal system, improve industry self-discipline, and gradually eliminate acts that infringe on the legitimate rights and interests of tourists, and the consumption environment will make tourists feel more at ease. \x0d\ In addition, the fragility of tourism determines its dependence on the government, and even a slight change will have an impact on tourism, such as the deterioration of international relations, government policies, political instability, social unrest, the emergence of terrorist activities, and the outbreak of war. This will lead to the depression of tourism activities and the stagnation of tourism. \x0d\ In addition, with the improvement of the current vacation system and the implementation of the paid vacation system, a huge domestic tourism consumption market will be formed to promote the development of tourism. The national economic development strategy of expanding domestic demand and accelerating the development of service industry will create new opportunities for the further development of tourism; The further opening up of China will create more favorable conditions for China's tourism industry to play a better role in the international market and the world stage; China will become one of the safest tourist destinations in the world because of its political integrity and social stability. \x0d\x0d\ Objectives, directions and general policies of tourism industry policy \ x0d \ Under the guidance of developing tourism as a new growth point of national economy and cultivating tourism as a new pillar industry, China's tourism industry policy has formed its own principles and systems. In addition, China adheres to the principle of combining government leading with market mechanism, and promotes the healthy and orderly development of tourism in China through the organization and coordination of the government and the protection of laws and regulations on the basis of giving full play to the resource allocation capacity of the tourism market. \x0d\x0d\ tourism resources development and resource protection policy \ x0d \ tourism resources are the foundation of tourism development, and the sustainable development of tourism requires equal attention to tourism resources development and protection, so the state has issued tourism resources evaluation standards to verify tourism resources. At the same time, a series of policies on tourism resources development and tourism environment protection have been issued to deal with the relationship between tourism and environment. Tourism regional layout policy The development of tourism needs to realize the reasonable layout and coordinated development of each region. The western development strategy has guided the regional problems in the development of China's tourism. Tourism is the key point to promote the economic development in the western region, so the western 12 province regards tourism as a dominant industry, which promotes the economic and tourism benefits in the western region. At the same time, in order to give full play to the outstanding role of cities in regional tourism development, China has also promoted the selection of excellent tourist cities, promoted the continuous improvement of the city's own environment and tourism functions, and created a good regional tourism environment. \x0d\x0d\ tourism products and market policies \ x0d \ tourism product policies are mainly reflected in the development direction, structure, content and quality of tourism products. In the development of tourism products, we should rely on all kinds of existing tourism resources in China, take the international market as the guide and take the domestic market as the basis, give full play to differentiation and characteristics, and enhance attractiveness. In terms of the structure and content of tourism products, the state encourages the development of diversified tourism product systems, including holiday tourism and leisure tourism, so as to improve the structure of tourism products and enrich the content. In terms of tourism market policy, China has effectively stimulated the domestic tourism market through tourism publicity, the implementation of the Golden Week holiday tourism policy and the implementation of the paid vacation system. At the same time, through a series of international activities to promote the tourism image of China, China's tourism products will go international. \x0d\x0d\ tourism consumption policy \ x0d \ China encourages the whole people to participate in tourism activities, and the government has given certain policy support in stimulating tourism consumption. With the implementation of paid vacation system and the formulation and implementation of national tourism planning in some provinces and cities, the realization ability of national tourism in China is increasing day by day. Especially in recent years, the state has implemented measures to encourage tourism, and promoted the working class to participate more in tourism activities. In addition, in order to expand overseas demand, China has continuously simplified the entry procedures for inbound tourists. Under the current economic situation, formulating tourism consumption policies and stimulating various tourism demands have greatly promoted the development of China's tourism industry. \x0d\x0d\ tourism investment policy \ x0d \ the state supports tourism development and tourism market development through policy guidance. In recent years, China government has used part of its long-term national debt for tourism investment and construction. With the approval of the State Council, the Ministry of Finance and the National Tourism Administration set up a tourism development fund project from 1993, specifically for the development of tourism. Some places have also set up tourism development funds to provide tourism investment support. China's national poverty alleviation fund also gives priority to the development of tourism projects in poverty-stricken areas. In addition, the relevant policies and regulations on price adjustment of tourism infrastructure such as water and electricity are being implemented by the state. At the same time, the state also encourages tourism enterprises to go public for financing. These policy supports are aimed at promoting the investment and development of China's tourism industry and creating a good environment for realizing the goal of becoming a tourism power. \x0d\ \x0d\ 2。 The influence of economic environment \x0d\ Economic environment is the most direct environmental factor that enterprises feel. The analysis of economic environment can be carried out from the following four aspects: economic aggregate analysis; Disposable income analysis; Analysis of interest rate, exchange rate and investment rate; Analysis on the trend of economic globalization. Gross national product reflects the overall strength of the economy. In recent years, China's gross national product has been rising. With the continuous development of China's economy, China's tourism industry is facing great opportunities for development: the sustained and rapid growth of China's economy will certainly play a fundamental supporting role in the growth of tourism demand; The income of urban and rural residents will increase steadily and will enter the stage of explosive growth recognized by the world tourism industry. With the development of economy, people's living standards are improving day by day, and people have more disposable money and leisure time, which creates conditions for people's travel motivation, because having disposable money and leisure time is the condition for traveling. In addition, people's awareness of health care has improved, so more people have carried out health care tourism for the purpose of fitness. In addition, people's education level has improved, and their pursuit of spiritual civilization has also improved, so more people have the motivation to travel abroad, in order to broaden their horizons, or to feel the long history and culture of China, or to conduct scientific research. With the improvement of commercialization, business tourism has also developed. The impact of RMB appreciation on tourism is very complicated. This paper analyzes from three aspects: outbound travel, inbound travel and domestic travel. First of all, outbound tourism will set off a new wave. After the appreciation of RMB, residents' spending power abroad will become stronger, which will further stimulate residents' overseas shopping, and some potential tourists will join the outbound travel team under the psychology of appreciation. Secondly, the impact on inbound tourism is limited. After the appreciation of RMB, the value of US dollar and Euro has shrunk relatively, and the price of inbound tourism has increased relatively. Therefore, inbound tourism as a whole will face an unfavorable situation. The impact of RMB exchange rate appreciation on the domestic tourism market is manifested in two aspects: substitution effect and income effect. On the one hand, after the RMB exchange rate rises, the domestic tourism price rises relative to the outbound tourism price. Residents who originally planned to travel in China chose to travel abroad because of the rising exchange rate. The diverted tourists may have an impact on the reception volume of domestic hotels and scenic spots, which is not conducive to the development of tourism. On the other hand, the income effect brought by RMB appreciation will be beneficial to the growth of residents' tourism consumption, which is mainly reflected in the increase of residents' property and the improvement of consumption power.