A typical representative of Shandong businessmen

Shandong Commercial Group Corporation (hereinafter referred to as Shang Lu Group) is a large-scale state-owned enterprise restructured and established by Shandong Provincial Department of Commerce at the end of 1992. After fifteen years of development, Shang Lu Group has developed into a retail-oriented industry, mainly in the fields of medicine and real estate, and its fields are as follows:

1. Retail: Shandong Ginza Shopping Mall Co., Ltd., Shandong Ginza Home Furnishing Co., Ltd., Shandong Ginza Automobile Co., Ltd. and Shandong Uni-president Ginza Commercial Co., Ltd. ..

2. Pharmaceutical industry: Shandong Freda Pharmaceutical Group Company and Shandong Doctor Lun Freda Pharmaceutical Co., Ltd. ..

3. Real estate industry: Shang Lu Real Estate Co., Ltd.

4. Hotel industry: Shandong Ginza Tourism Group Co., Ltd. and Ginza Jiayi Hotel Chain.

5. Education: shandong institute of commerce and technology, Qingdao Hotel Management Vocational and Technical College, Shandong City Service Vocational and Technical College, Wanjie Medical College, Shandong Ginza Cai Ying Kindergarten (Group).

6. Media industry: Shandong Business News Agency and Shandong News Network.

7. Other industries: Shandong Yongxing Group Co., Ltd., Shandong Animal Husbandry Industry Corporation, Shandong One Card Technology Co., Ltd., Yitong Payment Co., Ltd., Shandong Material Group Company.

In the future, Shang Lu Group will seize the opportunity, coordinate the development of multiple formats, form a high-speed, unconventional and leap-forward development pattern, and strive to achieve sales of more than110 billion yuan and profits and taxes of more than10 billion yuan in 2020, and become one of the top 100 enterprises in China.

The modern retail industry with the brand of "Ginza" is the main business of Shang Lu Group, which mainly operates three formats: high-end department stores, shopping centers and convenience chain stores. Since the opening of 1996, the brand effect, social reputation, credibility and comprehensive strength have been rapidly improved. At present, there are 440 large-scale stores and more than 80 convenience supermarket chains in 10000 square meters in three prefecture-level cities in the province, with a business area of nearly 600,000 square meters and sales of more than 7 billion yuan in 2006, ranking first in the same industry in the province and ranking among the top 20 in the country.

Intensive cultivation of Qilu, preaching the world. The retail industry in Ginza is developing in a three-dimensional way with the scale expansion as the main line. In 2007, it will expand its business network to neighboring provinces and cities, enter Beijing and other commercial commanding heights before 2008, and strive to enter China 10 Top and 438+00 Top before 2065, and March into the strong retail brands in China. In 2009, it became one of the top 500 brands in the world.

The list of the top 500 world brands in 2009 was recently released in Tokyo, Japan. Shandong Iron and Steel Group, Haier Group and Shandong Wei Qiao Venture Group. Shandong Iron and Steel Group Co., Ltd. was established on March 26th, 2008. Is a wholly state-owned company with a registered capital of 654.38+000 billion yuan, and is the largest enterprise in the province. Shangang Group was established by the State-owned Assets Supervision and Administration Commission of Shandong Province through the transfer of state-owned property rights of enterprises (units) affiliated to Jinan Iron and Steel Group Corporation, Laiwu Iron and Steel Group Co., Ltd. and Shandong Metallurgical Industry Corporation. It completed industrial and commercial registration on March 17, 2008, with a registered capital of 100 billion yuan, a production capacity of 31600,000 tons and total assets of 85 billion yuan.

According to the reorganization plan, the two joint-stock companies belong to two groups respectively, and their legal person status remains unchanged; Secondly, Shandong Iron and Steel Group will adjust around the core high-quality assets of the two groups, and implement the reform of separation of main and auxiliary, with Shandong Iron and Steel Group directly holding two joint-stock companies.

The company has a complete production process system from raw materials, sintering, pelletizing, ironmaking, steelmaking to steel rolling, and an independent market-oriented production, supply and sales system, mainly engaged in the production and sales of steel products. The main products include carbon structure hot-rolled plates, A and B marine plates, high-strength 09MnNb seawater corrosion resistant marine plates, AH32 and AH36 high-strength marine plates, 09CuPTiRE weathering steel plates and H-beams. Haier Group is the fourth largest white goods manufacturer in the world and the most valuable brand in China. Haier has established localized design centers, manufacturing bases and trading companies in more than 30 countries around the world, with more than 50,000 employees worldwide, and has developed into a large multinational enterprise group. In 2007, Haier Group achieved a global turnover of11800 million yuan. Under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy. At the end of 2005, Haier entered the fourth strategic stage-global brand strategy stage. After 24 years' efforts, the reputation of Haier brand in the world has been greatly improved. In 2007, Haier brand value reached 78.6 billion yuan. Since 2002, Haier's brand value has ranked first among the most valuable brands in China for six consecutive years. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration and other 19 products were rated as famous brands in China, among which Haier refrigerators and washing machines were also rated as the first batch of China world famous brands by AQSIQ. In August 2005, Haier was named one of the top ten world-class brands in China by the Financial Times. In 2006, Haier Group ranked first in the list of "Top 200 Asian Enterprises" organized by The Asian Wall Street Journal for the fourth consecutive year. Haier has become one of the world-class brands, and its influence is rising rapidly with the expansion of the global market.

1984 65438+On February 26th, Zhang Ruimin led the new leadership team to Qingdao Refrigerator General Factory on Xiaobaigan Road. At that time, the refrigerator factory lost 6.5438+0.47 million yuan, the products were unsalable and people were distracted. Zhang Ruimin borrowed money from the rural brigade to make the workers in the factory live for a year.

During the period of 1985, Zhang Ruimin discovered the hidden quality problems of the products from the letters of consumers. In order to truly awaken employees' quality awareness and market awareness, the incident of "smashing the refrigerator" has become an alarm to strengthen the quality concept in Haier's history.

65438-0986, Mr. Pei, the former ambassador of West Germany to China, made a special trip from Beijing to inspect Qingdao Refrigerator General Factory. The tense and orderly working conditions in the factory made Ambassador Pei admire the young director Zhang Ruimin very much.

Due to the quality of products, Haier refrigerators became an instant hit in Beijing, Tianjin and Shenyang, and the market snapped up. Zhang Ruimin analyzed the variety and fierce competition in the refrigerator market at that time, put forward the principle of "starting late and starting high" and formulated Haier's "famous brand strategy".

In the bidding conducted by WHO 1987, Haier refrigerator won the bid in the international bidding for the first time, beating refrigerator products from more than ten countries! The development of Haier has gradually attracted the attention of leaders at all levels and all walks of life.

198865438+In February, Haier refrigerator won the first gold medal in the history of refrigerators in China with the highest score in the national refrigerator appraisal, which established Haier refrigerator's leading position in the refrigerator industry in China. 1June 1989, there was a cold current in the market. In this storm, Haier refrigerator not only did not reduce the price, but increased the price by 12%, and was still snapped up. Haier has won the market with its high quality and service.

According to the statistics of Zhongyikang, the most authoritative market consulting organization in China, in 2007, Haier's overall share in China's household appliances market reached more than 25%, and it still maintained the first share; Especially in the field of high-end products, Haier's market share is as high as more than 30%, among which Haier is still far ahead in the white goods market. It is also at the world's leading level in smart home integration, network appliances, digitalization, large-scale integrated circuits, new materials and other technical fields. "Innovation-driven" Haier Group is committed to providing global consumers with solutions to meet their needs and achieving a win-win situation for enterprises and users.

By 2007, Haier had applied for 7883 patents (including invention patents 1736); In 2007 alone, Haier applied for 875 patents (including 502 invention patents), and applied for 2 invention patents on average every working day. On the basis of independent intellectual property rights, Haier participated in the formulation of nine international standards, three of which will be released and implemented soon, which shows that Haier's independent innovation technology has been recognized in the field of international standards; Haier presided over or participated in the compilation and revision of 152 national standards and formulated 425 industrial and other standards. Haier is a home appliance enterprise that participates in the most international standards, national standards and industry standards.

In the practice of innovation, Haier's "OEC" management model, "market chain" management and "one person, one order" development model have attracted great attention from the international management community. At present, Harvard University, University of Southern California, IMD International School of Management in Switzerland, European School of Management in France, Kobe University in Japan and other business schools have conducted special case studies on this, and Haier's "market chain" management has also been included in the EU case base.

In 2008, Haier entered the third year of implementing global brand strategy; With the rapid development of globalization and informatization, Haier began to redesign the informatization process. Haier builds a business model of excellent operation through the end-to-end process from goal to goal and from user to user. Haier's information revolution means the beginning of the "new customer era". Haier creates and meets the needs of global users through the establishment of process mechanism and the creation of excellent business model. Haier initiated the enterprise spirit of "creating resources and enjoying a world-renowned reputation" and the work style of "one person, one person, making a quick decision", and integrated global resources through a borderless team to build China people's own world famous brand!

Haier Group has more than 240 legal entities, and has established localized design centers, manufacturing bases and trading companies in more than 30 countries around the world, with more than 50,000 employees worldwide. Haier Group focuses on developing four pillar industries of science and technology, industry, trade and finance, and has developed into a multinational enterprise group with a global turnover of over 654.38 billion yuan.

In the practice of innovation, Haier's "OEC" management model, "market chain" management and "integration of people and single" development model have attracted great attention from the international management community. At present, Harvard Business School, University of Southern California Business School, IMD International School of Management in Switzerland, European School of Management in France, Kobe University in Japan and other business schools have conducted special case studies on this, and Haier's "market chain" management has also been included in the EU case base. Haier's "one person, one order" development model provides innovative thinking for solving the global business inventory and overdue accounts receivable, and is praised by the international management community as a management model of "keeping pace with the global business pulse".

Facing the new conditions of global competition, Haier has established a global brand strategy, launched the enterprise spirit of "creating resources and enjoying a good reputation in the world" and the work style of "one person, one person, make a quick decision, make a quick decision", and challenge itself, challenge tomorrow, build China people's own world famous brand and innovate constantly! Wei Qiao Venture Co., Ltd. is located at the southern end of Lubei Plain, covering an area of 1 10,000 hectares, with total assets of 65438+300 million yuan, bank credit rating of AAA, customs credit rating of AA and tax credit rating of A, and is a super-large comprehensive enterprise integrating cotton spinning, weaving, dyeing and finishing, clothing, thermoelectric and aluminum industry. Technical equipment ranks first in the country, and its production scale and economic benefits rank first in the national cotton textile industry for six consecutive years. Wei Qiao Venture Group is currently the largest cotton textile enterprise in the world, one of the top 500 Chinese enterprises and one of the 26 super-large enterprises in Shandong Province. In 2002, sales revenue was 6 billion yuan, profits and taxes were 800 million yuan, profits were 500 million yuan, and foreign exchange earned by self-export was 260 million US dollars, up by 48%, 36%, 36% and 73% respectively over the previous year. Among them, sales revenue, profits and taxes, and foreign exchange earned by self-export rank 1 among the national cotton textile enterprises. In 2003, the sales revenue was 1 1.43 billion yuan, up by 88% year-on-year; Profits and taxes reached 1, 5 1 billion yuan, an increase of 84% year-on-year; Realized a profit of 856 million yuan, a year-on-year increase of 75%; Self-export earned 439 million US dollars, a year-on-year increase of 66%. From June to August, 2004, the sales revenue was 65,438+0,296,459,000 yuan, up by 65,438+0.58.09% year-on-year; Profits and taxes reached1453.75 million yuan, a year-on-year increase of 67.36%; Realized a profit of 8,665,438+0,565,438+0,000 yuan, a year-on-year increase of 59.59%; Self-export earned 347.97 million US dollars, a year-on-year increase of 39.42%.

Wei Qiao Venture Group owns three subsidiaries, namely Wei Qiao Textile, Wei Qiao Thermoelectric Company and Wei Qiao Aluminum Company, and has formed an industrial structure based on cotton textile, with' textile-dyeing and finishing-clothing' and' thermoelectric-metal smelting-metal calendering' as two wings. Wei Qiao Textile, the largest holding subsidiary invested by Wei Qiao, was listed in Hongkong in September 2003 (stock code: 2698). It mainly produces more than 2,000 varieties in ten categories, such as two yarns and two fabrics, high count and high density elastic fabrics, jeans and chemical fiber fabrics. In 2003, the company's total production capacity will reach 440,000 tons of cotton yarn and 840 million meters of grey cloth. "Weiqiao" brand products have the advantages of high grade, good quality and complete specifications, covering more than 20 countries and regions such as the United States, Japan and South Korea. Wei Qiao Thermal Power Plant is a self-owned power plant run by Wei Qiao, with an existing installed capacity of 420,000 kilowatts. By 2007, the total installed capacity will reach 3 million kilowatts. Wei Qiao aluminum industry is a new industry in Wei Qiao. The first phase of the project was put into operation in July 2003. By 2007, it will form an annual production capacity of 250,000 tons of aluminum ingots and 654.38+500,000 tons of aluminum deep processing.

Wei Qiao Venture Group has been rated as one of the top ten industrial and commercial enterprises in China, the most profitable enterprise in the national industrial system, and the vanguard of the national industrial and commercial financial and trade system. 1998 was rated as the national industrial and commercial profit tax 1, and 1999 was rated as the national advanced unit of spiritual civilization construction. 1997-2002 was rated as the advanced collective of the national textile industry system and the national supply and marketing cooperative system, 1998-2002 as the national advanced export production enterprise, and 1998-2002 as the national leading enterprise in cotton textile industry. Zhang Shiping, the chairman of the board of directors, is a national model worker and a deputy to the 9th and 10th National People's Congress, enjoying special government allowance from the State Council. Linuo Group was founded in 1994. Thanks to the good policies of the country, the support of partners and the wisdom of all Linuo people, Linuo Group adheres to the vision of making the country rich and strong, creating wealth for society, seeking value-added for enterprises and seeking development for employees. After more than ten years of efforts, it has grown into a leading goose in the field of new solar energy and entered the ranks of enterprise clubs with a total investment of10 billion yuan. National high-tech enterprises, national enterprise technology center, national residential industrial base, national torch plan Jinan solar energy characteristic industrial base, etc. , reflecting the development achievements, contributions and influence of the enterprise. In order to better benefit employees through development, Linuo Group began to implement the "Fourth Five-Year Plan" in 20 10, and put forward the idea of basically completing the transformation from traditional manufacturing enterprises to science and technology enterprises by 20 14. In order to meet the needs of enterprises to become stronger and bigger under the conditions of globalization, the Group has set up eight secondary groups from the perspective of business specialization, namely Linuo Photovoltaic Group, Linuo Ruite Group, Xinkang Group, Linuo Photothermal Group, Hongjitang Group, Glass Group, Linuo Pharmaceutical Group and Shanghai Group. Taking the lead in mastering core technologies and opening industrial chain vision shows the consistent spirit of innovation and international cooperation. Scientific research institutions such as solar energy research institute, photovoltaic research institute, bioengineering research institute, Hongjitang Chinese medicine research institute, organic chemistry research institute and special glass research institute constantly incubate new technologies and inventions with international competitiveness, which is the key to maintaining the dominant position of various businesses in the market competition. With independent intellectual property rights, technologies with invention patents, such as solar energy and building integration, medium-temperature collector tubes (devices), battery conversion efficiency, first-class medical packaging, TT cathodic electrophoretic paint, etc., represent the highest level and development trend of the industry, and take this opportunity to undertake a number of national "torch" plans and other key projects. First-class technical equipment, * * * data resources, international strategic vision, customer-oriented professional attitude; Similar development values, energy-saving and environmental protection concepts, innovative leading concepts and perfect professional system have made Linuo Group a partner of JSJ, BASF, Siemens, OSRAM, Honeywell, MEMC, IBM, Dow, Philips and other Fortune 500 companies, and devoted itself to environmental improvement, employee growth and customer appreciation.

Show a sense of social responsibility and always be grateful. Steady, innovative, international, open, equal and global employment concept enables employees to have professional professionalism and international vision. Thanksgiving to the country, feedback and responsibility to the society are also reflected in the affection for employees, which is the key for enterprises to win respect from all walks of life and recognition from employees. Linuo Group is willing to work with many new energy enterprises to contribute to the development of energy conservation, environmental protection and strategic emerging industries in China. Shandong Li Nuo Rui te new energy co., ltd

Shandong Linuo Ruite New Energy Co., Ltd. is a Sino-foreign joint venture jointly invested by China Linuo Group and German Parra Dimak Company. Is a comprehensive utilization enterprise of solar energy heat and one of the largest solar energy producers in Asia. The enterprise has successively passed ISO900 1, ISO 1400 1, OHSAS 18000, CCC compulsory certification, China environmental label solar energy product certification and Golden Sun certification, and has successively won the honors of "China Famous Trademark", "Customer Satisfied Product" and "Green Star". The first one in China has passed the European solar Keymark certification and the Australian AS27 12 certification; Passed the verification of Energy and Environment Research Institute of Taiwan Province Industrial Technology Research Institute; The collector has passed the certification of SRCC in the United States and TUV in Germany; Passed Korean renewable energy equipment certification, etc. The company has three domestic production bases in Jinan, Puyang and Shanghai and one overseas production base in Cuba. It is a professional solar energy production workshop with a total area of 80,000 square meters. It is built according to international standards and is the highest in Asia. Originated from Germany, reaching the international first-class level. With an annual output of 5 million solar water heaters and 2 million square meters of solar collectors. In 2009, the company invested tens of millions to introduce the SAP ERP information management system synchronized with the world's top 500 companies, which realized lean management in the whole production process and provided consumers with more cost-effective products.

Linoret has the world's leading technical reserves of more than three generations and international solar thermal utilization technical experts from its partner Paradigma, Germany. Have a research and development team with high quality, high efficiency and adapting to market demand; Has a number of world-leading solar energy comprehensive application technologies; Has nearly 100 industrial technology patents, formed independent intellectual property rights, and participated in the compilation and research of many industrial standards; The advanced technology, equipment and technology of solar energy, automatic production line and CPC-U collector production line, which are synchronized with the world, have reached the highest standards in Europe and the international advanced level.

In view of Linuoruite's outstanding contribution to the integration of solar energy and buildings, the Ministry of Housing and Urban-Rural Development awarded Linuoruite the Gold Award for the contribution to the residential industry in the "Solar Energy Application and Building Integration Project", becoming the only enterprise in the solar energy industry that passed the "Building Product/Residential Part Comfortable Residential Certification" and was approved by the Ministry of Housing and Urban-Rural Development as the only national solar energy promotion base in the solar energy industry-"National Residential Industrialization Base". Shandong Provincial Party School also identified Linoret as the second teaching base in Jinan.

As an international solar energy application promotion enterprise, Linoret has made breakthrough progress in international high-end technical cooperation through solar energy technology exchange in the global field. We have cooperated with the world-leading German Paradigma Company, Stuttgart University in Germany, Ricarda Huch Company in Germany, Honeywell Group, a Fortune 500 company, and the Cuban government. Relying on international exchanges and cooperation, Lenore Solar has become the largest solar energy supplier in India, the solar collector designated by the Japanese government, the vacuum tube collector with the highest market share in Korean engineering, and the only China product that has passed the inspection by the South African government. Linoret's international trade has expanded to more than 30 countries and regions on 6 continents.

With the help of Linuo Group and Tsinghua University, Linuo Reid also established Tsinghua Linuo Energy Photoelectricity Research Institute, established the world's most advanced solar photothermal research and development institution, and developed the world's first solar photothermal technology; Realize strategic cooperation with Shandong Jianzhu University, and set up the first solar energy and building integration laboratory in China; Cooperate with Jigang Group to realize strategic alliances in the fields of new materials and new energy, and promote the rapid development of solar energy industry; Join hands with Inspur Group to lead solar LED applications into the dual-core era.

In the field of solar energy and building integration, Linorette has carried out extensive and direct cooperation with domestic design institutes, and established long-term and stable exchange and cooperation relations with China Institute of Building Standards, China Institute of Building Science, Shanghai Institute of Building Science, Shanghai Modern Architectural Design Group, Xi 'an Jianda, Zhejiang University Design Institute, Greentown Design Institute and other architectural design departments.

With the strategic goal of "doing our duty in the sunshine and creating a world brand", Linorette will build the world's largest solar photothermal comprehensive utilization base in China, and take the brand as a link to become a multi-functional comprehensive enterprise integrating R&D, design, manufacturing, sales (promotion) and cooperating with Chinese and foreign enterprises and scientific research units in technology, capital and resources.