Development status and market prospect of cultural tourism industry What is cultural tourism industry?

—— Analysis of the current situation and development trend of the cultural tourism industry in China in 223. Immersive experience becomes a new future for cultural tourism.

The main listed company in the industry: Qujiang Cultural Tourism (676); Xinhua Lian (62); Fengshang Culture (386); Sanxiang Impression (863); Song Cheng Performing Arts (3144) and others

Definition of cultural tourism

Cultural tourism is a fusion industry of culture and tourism. In the 14th Five-Year Plan for Culture and Tourism Development, it is pointed out that it is necessary to adhere to the principle of "molding tourism with literature and displaying literature with tourism", improve the system and mechanism for the fusion development of culture and tourism, promote the wider, deeper and higher-level integration development of culture and tourism, and promote the integration of culture and tourism formats.

According to the Basic Terminology of Tourism (GB/T

16766-217), cultural tourism is defined as "tourism to see the traditional culture of a foreign country, to pursue the traces of cultural celebrities or to participate in various local cultural activities". To sum up, this report defines cultural tourism as "a tourism activity with strong cultural attributes", which has two major characteristics: molding tourism with literature and demonstrating literature with tourism.

Characteristics of domestic cultural tourism development

The long-term rapid economic development in China has promoted the prosperity of the cultural market and the rapid development of the tourism industry. Looking at the essence through the phenomenon, the essence of the integrated development of cultural tourism industry is that two industrial elements are integrated into an innovative system on the basis of coupling, which is manifested as a multi-level and multi-factor integrated industrial cluster with cultural creativity as the core and tourism activities as the carrier. Under the influence of COVID-19 epidemic and the long-term recession of global economic development, it is of great practical significance to further promote the integrated development of China's cultural industry and tourism, promote economic development, promote employment growth, and realize industrial transformation and upgrading and coordinated development. Since the development of China's cultural tourism industry, the integration of culture and tourism has been further deepened, and new products, formats and forms of cultural tourism have emerged constantly. Its main development features are as follows:

Cultural leisure activities increase passengers' sense of "traveling"

According to the special survey of "221 National Cultural Consumption Data Report", 48.1% of the respondents said that they had a stronger sense of foreign culture during their travels, and 29.% of the respondents. In the difficult recovery market environment, the accelerated integration of culture and tourism provides more new consumption scenarios. More and more cultural leisure spaces bearing unique local culture, creative design and modern operation concepts have significantly increased people's sense of travel, such as the immersive cultural tour created by the integration of script killing and scenic spots, and the "livable art museum" launched by the hotel with the integration of art.

The proportion of cultural consumption is gradually increasing

Under the background of changes in the psychological needs of tourists, more and more tourists begin to consume culture. According to the National Report on Cultural Consumption in the First Half of 222 released by china tourism academy, more than 9% of the respondents indicated that they would spend cultural money on tourism. Tourists' cultural experience includes visiting cultural venues (29.6%), punching in literary petty bourgeoisie destinations (46.1%), watching dramas and exhibitions (47.9%), performing arts/festivals (31.1%), folk experience (16.1%) and so on. From the perspective of consumption expenditure structure, the proportion of cultural consumption in tourism expenditure is mainly concentrated in the range of 1%-3% and 3%-6%.

Immersive cultural tourism has become a new format of cultural tourism development

At present, more and more young people are willing to make cultural tourism and spend money. The cultural tourism industry is gradually changing from novelty to experience, and then to immersive layout. The current situation of immersive cultural tourism layout in China is as follows:

Development trend of domestic cultural tourism industry

Considering the development status of Chinese cultural tourism industry, digital cultural tourism such as immersive cultural tourism will be one of the important trends in China's cultural tourism industry. Culture and tourism are important application scenarios and fields of digital technology. Digital tourism is a new industrial form formed by the deep integration of big data and digital technology, information and communication technology and tourism industry with the network as the carrier. The specific development trend is as follows:

For more research and analysis of this industry, please refer to the Analysis Report of China Cultural Tourism Industry in-depth Investigation and Investment Strategic Planning by Forward-looking Industry Research Institute.