Methods of investigating Chinese New Year for ordinary people

In the traditional thinking, the Chinese New Year means not going out for the New Year, and the whole family eats and plays together. In 25, more and more people gave up the Chinese New Year at home and spent the "socialized" leisure consumption year, which brought new opportunities to the Chinese New Year market.

Gansu Silk Road International Travel Service is one of the largest travel agencies in Lanzhou. The reporter saw in this travel agency that many guests are going through the formalities of traveling abroad. Cui Mingqiang, a student from Lanzhou University of Technology, told reporters that he used to work and earn a lot of money, but he was very busy. He didn't have time to travel with his girlfriend. He went to school again last year and had his first winter vacation for many years. He was going to travel to Hong Kong and Macao with his girlfriend.

The reporter found in Lanzhou that during the Spring Festival, people didn't stay at home quietly. During the Spring Festival, some bars and karaoke bars in Gannan Road in Lanzhou were still in full swing. Some staff told reporters that some of these guests were left behind from other places, but most of them were locals. Some people came with their families, while others came with friends to pull home and catch up. This way of celebrating the New Year makes it easier for people to spend the New Year, because they no longer have to worry about all kinds of entertainment during the New Year.

The change of Chinese New Year's way has activated the Chinese New Year market, and some merchants have made a quick attack to find gold for the Chinese New Year. Farmer Lane is a famous food street in Lanzhou, which gathers hundreds of restaurants, big and small. Mr. Liu, a citizen who lives here, told reporters that all the restaurants here were closed during the New Year five or six years ago. Mr. Liu said: "Because the New Year is at home, few people are willing to go outside for the New Year."

but things have changed gradually in recent years. During the Spring Festival, the reporter saw in Farmer Lane that many big restaurants are still open during the New Year. A restaurant manager told the reporter that the New Year's Eve is mainly about the New Year's Eve dinner and the reception banquets that many families need during the New Year. In cities all over the country, it has become a noticeable phenomenon to rush to book the New Year's Eve dinner from years ago. Some restaurants and entertainment venues are open as usual during the Spring Festival and offer various concessions to attract customers.

Experts believe that the first condition of socialized Chinese New Year is the increase of people's income and the improvement of their spending power, followed by a change of concept. Now, the understanding of Chinese New Year is "happiness-oriented", so it is not necessary to spend too much time on preparation activities, but to enjoy it. Secondly, the Spring Festival holiday provides more time for people to enjoy the Spring Festival with ease.

This change in the way of Chinese New Year is a huge boost to the Spring Festival market. Now the Spring Festival economy is not just about buying new year's goods, but permeates all aspects of providing services for people's lives. Experts believe that with the increase of people's income and the further change of the concept of Chinese New Year, the economic market will become more and more prosperous during the Spring Festival. Wearing beautiful new clothes and having a sumptuous New Year's Eve dinner is the traditional way for farmers in China to celebrate Chinese New Year. Nowadays, with the increase of income, farmers in China have quietly changed their way of celebrating the New Year. They are no longer just busy at home, but are more willing to read books, surf the Internet or go out to feel the wonderful world outside.

On the New Year's Eve of Tibetan calendar, people dressed in festive costumes and holding auspicious "Chema" (a bumper harvest of grains), and in the sound and blessing of "Zhaxidele", many families of Tibetan farmers happily welcomed the arrival of the New Year of the Rooster. Different from previous years, I didn't spend my time and thoughts on food and clothing during the Spring Festival this year. The vegetable grower "No.1" in Zhongdui Village, Zhaba Township, Bailang County, Tibet, is planning how to sell the off-season vegetables in the greenhouse to the city during the festival. "Make money and see the world, kill two birds with one stone." Bian Duo said excitedly. Four years ago, with the help of the government, Bianduo was the first to build a greenhouse in the village to grow vegetables, and the income from growing vegetables alone reached more than 3 thousand yuan every year. Like the boundlessness, the Chinese New Year's way of China farmers, whose money bags are gradually bulging, has changed from "eating and wearing" at home to going out to find "wealth" and see the world.

in beiyijing township, Xinzhou city, Shanxi province, the largest dairy cow trading market in north China, "cattle farmers" started their business by using the internet before the festival. Chang Yulong, a farmer in Tancun Village, Beiyijing Township, browses the transaction price and required varieties of dairy cows on the Internet every day, and publishes information about dairy cows. For some important customers, he also sent e-cards and emails to greet the Spring Festival and contact feelings.

The Spring Festival is a traditional festival in China. According to the "old ceremony", no matter how far away, people have to go home for reunion. However, some wealthy farmers are no longer satisfied with this old model, and traveling for the New Year has become a new choice. Liu Wei's family in Han Zhuang Town, Pinggu District, Beijing, has already booked a plane ticket to Hainan. On the second day of the Lunar New Year, the whole family went to Hainan for a holiday. Liu Wei said, "I used to be busy and tired during the New Year, but now I have money. It's time to have a relaxing year." In their place, there are no fewer than 2 families who choose to travel to the city for the Spring Festival like him.

according to statistics, the number of migrant workers in China is about 88 million, and the annual output value is about 2 trillion yuan. More and more migrant farmers who have gained a firm foothold in the city come to the city to celebrate the New Year with their families. Ni Benfa from Fuyang, Anhui Province has been working in Shanghai for ten years. This year, he decided to take his wife and children to Shanghai for the Spring Festival. He told reporters that he must lead his family to have a good time in Shanghai during the Spring Festival and let them feel the excitement and prosperity of an international metropolis.

In areas with high levels of affluence and urbanization, farmers pay more attention to innovation during the New Year. Cao Qianglin, a 45-year-old farmer from Baxianzhuang Village, Beiqijia Town, Changping District, Beijing, is now the sales director of an insurance company. Although he still retains his status as a farmer, he is no different from the city people in terms of living habits and ideas.

In the Spring Festival last year, Cao Qianglin liked to go shopping in the city. But this year, he decided to "charge" the Internet by reading at home. "I used to run to the city because there were many goods in the city. Now, there is nothing lacking in the countryside, so there is no need to go further and further. Reading at home can not only rest, but also improve business knowledge. " Cheng Dingding, a sociologist and Anhui Federation of Social Sciences, said that last year, the China government introduced a series of policies to support agriculture, such as tax reduction and direct grain subsidies, and the cash income of farmers who have been hesitating for many years increased by 11%. The Chinese New Year's way of farmers in China has developed from the traditional low-level and unitary to the high-grade and diversified combination of tradition and the times, which is inseparable from the continuous growth of their income.