What is the major of travel agency operation and management _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of travel agenc

What is the major of travel agency operation and management _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of travel agency operation and management, what are the employment directions and what to study mainly are issues that the majority of candidates, parents and friends are very concerned about. The following is the related introduction, hoping to help everyone.

1, culture target

This major cultivates all-round development of morality, intelligence, physique, beauty and labor, grasps solid scientific and cultural foundation, knowledge of travel agency management and relevant laws and regulations, has the ability of travel agency management, tourism product development and marketing, tourism service management and innovation and entrepreneurship, has good humanistic literacy, service awareness and information literacy, and can engage in high-quality technical and skilled talents in tourism butler service, tourism route design, tour guide reception service and enterprise operation management.

2. Employment direction

Jobs (groups) of travel agencies and online travel service providers, such as tourism butler service, tourism product design, tour guide reception service, operation management, etc.

3, the main professional ability requirements

Have the ability to design tourism routes, plan tourism activities and make tourism plans;

Have the ability to provide tourism consulting services and deal with after-sales problems for tourism groups or individuals;

Have the ability to carry out online and offline marketing of travel agencies;

Have the ability to organize and arrange tourism and provide tour guides, explanations and travel services;

Have the ability of travel agency operation, quality and safety management, financial management and human resource management;

Have the technical application ability to meet the digital development needs of the travel agency industry;

Have the ability of safety management and response to public health emergencies;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: introduction to tourism, tourism policies and regulations, management foundation, financial management of tourism enterprises, development and evaluation of tourism resources, and basic knowledge of tour guides.

Professional core courses: travel agency management, online travel product design, travel butler service, travel agency network operation practice, digital marketing practice, travel agency information management, travel safety and emergency treatment.

Training: Connecting with real professional scenes or working situations, and carrying out training such as simulated operation of travel agencies, tourism product design, travel itinerary planning, tourism consultation and marketing, and simulated tour guides inside and outside the school. Internship in travel agencies, online travel service providers and other enterprises.

5. Examples of professional certificates

Professional qualification certificate: tour guide qualification

Vocational skill level certificate: travel planning, customized travel butler service, study travel planning and management.

6. Examples of continuing majors

Examples of continuing higher vocational undergraduate majors: tourism management and marketing.

Examples of continuing undergraduate majors: tourism management, exhibition economy and management, tourism management and service education.