How to teach Hongyadong in primary school art

The Diaojiaolou on the cliff of Hongyadong, Chongqing, the old Chongqing in memory, case study_Chongqing Hongyadong, Hongyadong Folklore Area integrates urban tourism landscape, business leisure landscape and urban cultural landscape. , is the banquet living room of Jiefangbei, a leisure resort for Chongqing people, a true portrayal of old Chongqing, and the most beautiful city card of Chongqing. ,Project positioning: A comprehensive commercial district that integrates Bayu folk culture, food and entertainment, commercial and cultural industries, and tourism industries to meet one-stop consumption requirements,Case study_Hongyadong, Chongqing,Historical evolution: Hongyadong owns With a history of more than 2,300 years, it is the closed door among the seventeen gates of old Chongqing's "nine open and eight closed". It was also a military fortress and the earliest and most developed trading port from the ancient Ba Kingdom to the Ming and Qing Dynasties. It is also the epitome of the rise and fall of Bayu culture. ,Case Study_Chongqing Hongyadong,Changjiang,Jialing,Jiang,Hongyadong,Project Overview: Through later renovation and transformation, it has become a typical representative of Chongqing Bayu culture, with culture as the engine and leisure business as the carrier A large-scale urban business travel project, the cultural background of Hongyadong: It is a standing Bayu culture. Hongyadong reflects the perseverance and tenacity of Chongqing people, is a witness to Chongqing’s history and culture and a symbol of Chongqing’s urban spirit. Hongyadong adopts the "stilted building" form of traditional mountain dwellings in Bayu, and integrates Bayu culture, wharf culture, and mountain dwelling architectural culture into the modern commercial category, forming a business with leisure tourism as the leader, catering and entertainment as the main body, and A business complex supplemented by fashion business. ,Basic project information: "Hongyadong Folk Customs Area" is located in Yuzhong District, Chongqing. It is one of the "Eight Popular Projects" of the Chongqing Municipal Government in 2005. It is a key landscape project and a 4A-level key tourism project in Chongqing. The project is located all along the river. It is about 600 meters long and has a total commercial building area of ??over 60,000. ,Hongyadong in history (old appearance), case study_Hongyadong, Chongqing, project planning: Plan to create a "Riverside Scene during Qingming Festival", build houses and roads in compliance with the terraced landform, so that the building complex maintains the original characteristics of mountain city residents, three Steps build prosperous blocks, reflecting the good visual image of the building complex, Cangbai Road "Urban Balcony", Tiancheng Lane Bayu Style Street, -1F, 1-2F, 3F, 4-5F, 6-8F, 9-10F , 11F, 11F: City Balcony 9-10F: Exotic Food Street 5-8F: Hongyadong Hotel 4F: Tiancheng Lane Style Food Street 3F: Baiye Gongfang Old Street 2F: Chongqing Tourism Commodity Exhibition Center 1F: Creative Leisure Water Shore-1F: Parking lot, case study_Chongqing Hongyadong, cultural interpretation: Hongyadong is a root of Bayu culture and Chongqing urban humanities. It interprets the value connotation of Bayu culture from three aspects: architecture, landscape and business format. Architecture, Hongyadong is based on the "diaojiaolou" style that has the most traditional architectural characteristics in Bayu. It is based on the mountain and adopts mountain building techniques such as layered platforms, hanging feet, staggered stacks, and cliffs; the building is made of bluestone slabs, small Traditional Bayu residential styles such as green tiles and ancient doors and windows are the main tone. , the renovation has preserved most of the historical relics such as Jiangai Fort, Hongya Closed Gate, Zhiyan Wharf, Ming Dynasty City Wall, Xinhai Inscription, Hongya Dicui, Jialing Sunset; Hongya Cave is supplemented by wharf culture, with sculptures, reliefs and The real dock environment fully demonstrates the essence of Chongqing’s unique dock culture. , it brings together large-scale folk culture exhibition centers such as Bayu Theater and Guo Xuanchang Sculpture Exhibition Hall; Bayu famous snacks and local products street, antique shops, calligraphy and painting collections, Liuli Museum, Yi Gua Museum, Chinese medicine shop and other folk businesses. , Landscape, Business Type, Case Study_Chongqing Hongyadong, Cultural Interpretation 1 Architecture: Diaojiaolou, bluestone slabs, stone steps, small green tiles, ancient doors and windows and Bayu cultural wall, bluestone slabs, blue bricks, Diaojiaolou, Bayu culture Wall, Bayu cultural pillars, Bayu cultural pillar walls, ancient doors and windows, case study_Chongqing Hongyadong, cultural interpretation 2 landscape: Ming Dynasty city wall, Hongya dripping green and other historical relics and Bayu cultural sculptures, Hongya dripping green, Ming Dynasty City Wall, Bayu Sculpture, Case Study_Chongqing Hongya Cave, 3 cultural interpretation formats: Bayu Theater, Guo Xuanchang Sculpture Exhibition Hall and other large public cultural facilities and Bayu famous snacks and local products, Bayu Theater, Guo Xuanchang Sculpture Exhibition Hall, Bayu famous snacks and local products, Bayu famous snacks and local products, case study_Chongqing Hongyadong, business format adjustment, commercial business format changes: -1-3F, 9-10F have undergone a large number of business format adjustments, and some floors have been closed The proportion of commercial leisure, catering, and entertainment formats continues to increase, case study_Chongqing Hongyadong, Jiabin Road, Jialing River, external transportation line organization: The connection between the project and Jiabin Road has not been properly handled and an external loop cannot be formed , -The image of 1F and 1F street frontage is poor, and it is difficult to guide the flow of people.

, Cang, Bai, Road, direction of Jiefangbei, direction of Chaotianmen, direction of Huanghuayuan, 5m height difference, case study_Chongqing Hongyadong, internal traffic route organization: the internal traffic route is not clear enough, and the main entrances and exits are not clear. Effectively connected to businesses, mainly vertical elevators, with fewer escalators, making it difficult for a large number of people to flow to the floors below, vertical elevator, vertical elevator, vertical elevator, vertical elevator, escalator, escalator, case study_Chongqing Hongyadong, Business situation: In the early days of opening, 30% of the property-owned shops in Hongyadong were sold at a price of about 15,000 yuan/person. 70% of the shops were operated by Little Swan Group or directed investment, and the rent was 40-180 yuan/month. After about 10 years of development, , except for the 9-10th floor, the rental growth rate is relatively large at present, and the rent growth of other floors is slow, rent-1F rent: 60-70 yuan/month 1-2F: rent: 40-70 yuan/month 3F: rent: 65-100 yuan /Month 4F: Rent: 80-180 yuan/month 5-8F: Rent: 40-60 yuan/month 9-10F: Rent: 70-120 yuan/month, 2005, rent-1F Rent: Garage 1-2F: Rent: 80-150 yuan/month 3F: Rent: 100-200 yuan/month 4F: Rent: 200-400 yuan/month 5-8F: Rent: 80-100 yuan/month 9-10F: Rent: 300-500 yuan /Month, 2013, rent changes, case study_Chongqing Hongyadong, -1F, 1F, 3F, 4-5F, 6-8F, 9-10F, 11F, Jialing River, Cangbai Road, business situation: open The 4-5 floors and 9-10 floors driven by space and large anchor stores are operating better, while other floors are operating poorly. The hotel format is operating better, 2F, case study_Chongqing Hongyadong, operating conditions: with the huge brand created Compared with the benefits, the economic benefits of Hongyadong have not reached the ideal effect. Now the "cold and hot" are uneven between the upper and lower floors. With the snack street on the 4th floor as the dividing line, people come and go on the upper floors, and the catering and hotel business is booming; The lower floors are deserted, especially the first floor. Some shops have been empty for three years. , President of Little Swan Group: He Yongzhi, once Hongyadong, Chongqing’s city card and commercial real estate, was built in 2006. On the day it opened, no less than 100,000 people crowded the place, making it a sensation. , The developer has no experience in commercial real estate development, lacks experience in team formation and investment promotion, and has some problems in planning and layout. The main reasons for the current situation: , Case study_Chongqing Hongyadong summary, Project highlights: Captured Bashu The essence of culture forms the unique characteristic landscape of Bayu culture, becoming a typical representative of Bayu culture and a must-visit place for urban cultural tourism in Chongqing. Project shortcomings: Inaccurate commercial positioning, poor business planning and layout, and insufficient commercial value exploration; In terms of design, the location relationship between Jianjian Road and the project has not been properly handled, resulting in a poor image of the project-1F-2F, and there are no large-scale projects The main store support has made the business unable to operate.

, created huge cultural brand benefits, but the commercial value has not been deeply explored,

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