Zuo Yi: Focus on supporting travel agencies to accelerate the development of tourism in Hunan.

On the occasion of the first Hunan Tourism Development Conference, xiaoxiang morning herald? Morning News video launched a series of reports on "Everyone Talk in Lv Wen, Hunan". Today, we talk to Zuo Yi, president of Hunan Travel Agency Association, and listen to this "old tourist" who has been deeply involved in the industry for many years.

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Zuo Yi

"Tourism should focus on cultivating travel agencies. Travel agencies are the vanguard and leader of tourism, and they are the link between tourism production and service. " Zuo Yi first emphasized the significance of travel agencies to the cultural tourism industry and even China's economy. He said that affected by the epidemic, the travel radius of tourists has been shortened, and the number of people going to Zhou Bianyou and the local area has greatly increased. In this situation, the organization and communication functions of travel agencies seem to have been diluted. In this regard, Zuo Yi said: "Although the number of self-help tours and go on road trip in domestic tourism has greatly increased, the proportion of trans-provincial go on road trip is still small, especially the organized ones are even less, and most of them are unorganized self-help tours, which is far from the number of organized group tours of travel agencies, and is not on the same scale. We learned from the Zhangjiajie ticket office that the proportion of group travel still exceeds 60%. " Zuo Yi believes that travel agencies play an indispensable role in promoting tourism consumption, social employment, and promoting the double cycle of international and domestic exchanges and consumption. In the tourism sector, it is irreplaceable to connect the functions of travel agencies (if eating, living, traveling, shopping and entertainment are pearls, then travel agencies are necklaces connecting them), organize customers, design products, and market communication, especially the function of earning foreign exchange after the opening of China Travel Service. Therefore, we should pay more attention to the important position of travel agency enterprises in the cultural tourism industry.

However, travel agencies are facing unprecedented operational pressure. Zuo Yi said that Hunan Travel Agency Association conducted an investigation on the current situation of travel agency enterprises in the province through two forms: forum and field trip. He said: "According to our survey, most travel agencies will resume work in March 1 this year. Because outbound tourism and inbound tourism are not yet open, enterprises that return to work account for a little more than 60% of the total number of enterprises in the province, and the employee turnover rate is high, which makes it difficult for enterprises. " Combined with the recent epidemic in the province, some travel agencies' plans to resume work may be postponed, and the travel agency industry is also facing a "cold spring".

On February 18 this year, the National Development and Reform Commission and other departments issued "Several Policies on Promoting the Recovery and Development of Difficult Services Industries", in which it was proposed to encourage government agencies, enterprises and institutions to entrust travel agencies to formulate, organize and coordinate trade union activities and convention and exhibition activities held in accordance with regulations. Zuo Yi said, "At present, state administrative units, institutions, state-owned enterprises and even collective enterprises are opposed to travel agencies undertaking any business. Even if they entrust a travel agency to buy transportation tickets, they will resolutely refuse the travel agency's invoices, fearing that they will not be reimbursed, so as not to be suspected of' free travel'. The actual situation is that in addition to organizing and receiving tour groups, travel agencies also have professional advantages and wholesale advantages in undertaking transportation ticketing, accommodation and various activities and exhibitions, which is conducive to reducing procurement costs. " Zuo Yi said, "If our provincial government does not issue special documents, this measure will be difficult to implement. Therefore, we suggest that the Provincial Department of Culture and Tourism apply to the provincial government, issue guidance documents as soon as possible, break down institutional barriers, change consumption discrimination in the travel agency industry, and create a normal consumption atmosphere, which is also the most effective means to help tourism enterprises get out of the current predicament. "

Zuo Yi believes that tourism products are the basis of tourism consumption. Travel agencies have the unique function of connecting all tourism resources and organizing tourists. It is suggested that the government attach great importance to it and actively play the leading role of trade associations in product standardization and innovation. He said, "It is suggested that the Provincial Department of Culture and Tourism entrust and authorize the association to set up the' Hunan Tourism Product R&D Center', and give appropriate working funds to set up special funds for product R&D and innovation." Organize enterprise product designers through travel agency associations, concentrate on developing a number of public products urgently needed by the market as key projects. Through the combination of colleges and tourism colleges, the deep integration of Industry-University-Research will be realized. Encourage the protection of intellectual property rights, hold product design competitions, encourage the integration of enterprises and authors, turn design works into productivity, and promote the product research and development and design capabilities of the industry.

Finally, Zuo Yi said, "I hope to increase investment in Hunan tourism promotion. In the past, after the opening of overseas markets, I hope to introduce incentive policies for inbound tourism and inbound tourism as soon as possible, so that inbound tourism and inbound tourism will become an important part of service trade in our province. " Zuo Yi specifically mentioned that cross-border tourism has great potential, and called on the cultural and tourism departments to attract tourists with tangible policy dividends after the outbreak, develop the blue ocean market, organize Hunan travel agency suppliers to conduct face-to-face business talks with major tourists, and promote bilateral win-win of cross-border tourism.

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