Which book should I study first for tourism management majors?

1. Introduction to Tourism

"Introduction to Tourism" is a professional basic course and elective course for the tourism management major. The research object of this course is tourism activities. The main content includes the basic concepts and theories of tourism, the composition of tourism activities, and the impact of tourism activities. Through the study of this course, students can understand and master the basic concepts, basic theories, and basic knowledge of tourism, laying a foundation for the study of professional courses.

2. Tourism Economics

"Tourism Economics" is a required course for tourism management majors. The research object of this course is tourism economic activities, which means to examine tourism activities from the economic side. The main content of the course is divided into three parts: the commercialization of tourism activities and tourism products, the realization of tourism economic activities, and the benefits generated by tourism economic activities. Through the study of this course, students are required to apply the principles they have learned to analyze various contradictory movements and phenomena that occur in tourism economic activities, and understand that the satisfaction of tourists, tourism companies, and tourism destination countries or regional governments is the key to the smooth operation of tourism economic activities. essential factors.

3. Tourism Psychology

"Tourism Psychology" is a required course for tourism management majors. It is the application of the basic principles, theories and methods of psychology to the tourism service industry. Sex subjects. Mainly studies tourists’ 21f6edb7206a6e4a212da9c9544f2b4⑸ tourism service psychology and tourism management psychology. Through the study of this course, students can systematically master the basic principles and methods of tourism psychology, and use them in the operation and management of tourism enterprises such as hotels and travel agencies.

4. Professional English

"Professional Foreign Language" is one of the professional basic courses for tourism majors. It is designed to improve students' ability to conduct professional learning and research using English as the language. A course. The course is mainly divided into two aspects: "Tourism English" and "Hotel English". The former focuses on cultivating students' reading, writing and translating abilities. In terms of learning English professional terms, browse "Introduction to Tourism", "Tourism Planning", The relevant English texts of "Tourism Marketing" are also taught in English-Chinese translation of professional knowledge, in order to achieve the purpose of browsing original English documents and publishing scientific research results in English. At the same time, "Hotel English" pays more attention to cultivating students' listening and speaking skills. By studying the functions and division of responsibilities of different hotel departments such as the reservation department, front office reception, catering department, guest room department, engineering department, and accounting department, it simulates the impact of English on guests. Service scenarios, strengthen listening and speaking exercises, in order to improve students' professional application abilities.

5. Principles of Hotel Management

"Principles of Hotel Management" is a required course for tourism management majors. This course starts from the basic principles of hotel management and studies and discusses the meaning and origin of hotels. And the development, type, level, and the future development trend of the hotel industry - the issues of hotel chain and groupization; research and discuss the basic management theory of hotels, focusing on organizational management, plan management, strategic management, safety management and other theories, among which The purpose is to require students to understand and master the basic theories and methods of hotel management and improve their management quality.

6. Catering Operations and Management

"Catering Operations and Management" is one of the professional courses in tourism management. It is a science that studies the operation rules of hotel catering operations and catering enterprises. , is the main content that constitutes the knowledge system of students majoring in tourism management. "Catering Operation Management" takes the catering operation process as the main line and comprehensively and systematically introduces catering organization, business philosophy, menu planning, procurement, acceptance, storage and distribution of food raw materials, kitchen business and production management, banquet service and organization, catering Operational processes, concepts, theories and methods in sales management, catering promotion, etc. It is a very practical management course.

7. Dietary Nutrition and Hygiene

"Dietary Nutrition and Hygiene" is one of the professional knowledge courses in the tourism management major. It is the main content that constitutes the knowledge system of students majoring in tourism management. Through the study of this course, students can master the basic theories and basic skills of dietary nutrition and hygiene; understand the relationship between diet and human health; master the measures of balanced diet and the principles and methods of nutritional recipe design; master the measures and methods of reasonable cooking; Understand the basic knowledge of food poisoning and master the measures to prevent food poisoning; understand the importance of food hygiene management, and master the hygiene requirements and management methods in the catering production and service process to meet the needs of catering operation and management.

8. Travel Agency Operations and Management

"Travel Agency Operations and Management" is a required professional course for tourism management majors. It mainly touches on the basic concepts, principles and methods of travel agency management, and also discusses the human resources of travel agencies. , travel agency marketing, travel agency business risks, travel agency finance and travel agency organization are discussed. Through the study of this course, students can master the characteristics and rules of travel agency operation and management, and cultivate their ability in travel agency operation and management.

9. Tourism Planning and Development

The "Tourism Planning and Development" course is a required course for undergraduate education in tourism management majors in colleges and universities. The course takes the tourism system composed of tourists, tourism destinations, and tourism enterprises as the research object, and takes the structural planning process of optimal allocation of tourism resources and reasonable planning of the tourism system as the main research content.

The purpose of this course for tourism management undergraduate majors is to enable students to master the basic theories of tourism development and rules, and to lay a solid foundation for future tourism development and management work.

10. Hotel Human Resources Development and Management

"Hotel Human Resources Development and Management" is a professional basic course in the tourism management major of higher business schools. Through teaching, students can theoretically master the basic principles and practical methods of human resource development and management, understand the particularity and importance of hotel human resource management, and focus on cultivating students' understanding of human resource planning, job analysis, and employee recruitment and employment. Ability to understand and utilize important aspects of hotel human resources management such as , training, salary management, work performance appraisal, rewards and punishments.