The significance of party building leading digital transformation

At this stage, due to the huge impact of the new coronavirus epidemic, the development of the traditional cultural tourism industry is difficult to maintain in the cold winter, and the development of the emerging digital cultural tourism industry has become a hot topic. How to integrate the role model role of the majority of party members and the grassroots The role of the party organization as a fighting fortress has been fully exerted. It is yet to be explored to combine the traditional state-owned cultural tourism industry with digitalization to get rid of development difficulties and promote high-quality development of enterprises. This article analyzes the role of grassroots party organizations in the transformation and development of state-owned cultural tourism enterprises, with a view to assisting the transformation and upgrading of cultural tourism enterprises.

1. Current Development Status of the Domestic Cultural Tourism Industry

The report of the 19th National Congress of the Communist Party of China pointed out that our country’s economy has shifted from a stage of rapid growth to a stage of high-quality development and is in the process of transforming its development model. , a critical period for optimizing the economic structure and transforming growth momentum. The further transformation from "growth" to "development" and from "high speed" to "high quality" is in line with the fact that the main contradiction in society has been transformed into the contradiction between the people's growing needs for a better life and unbalanced and inadequate development. Growth is the growth of the total economic volume, and the core connotation of development is becoming more and more diverse. Its main purpose is to better meet the people's needs for a better life and achieve better development. This is exactly what domestic culture and tourism development are today. Showing new features.

As a core component of the modern service industry and the national economy, the cultural tourism industry is an integral industry for sustainable social and economic development. In recent years, with the vigorous promotion of the state and government, China's cultural tourism has achieved sustained and rapid development, with comparative advantages in all aspects of economic strength and market. China's cultural tourism has become a hot spot for investment. Various types of cultural theme parks and tourist towns have emerged. The scale of China's cultural tourism industry has been greatly improved. In 2020, due to the impact of the COVID-19 epidemic on the cultural tourism industry, cultural tourism companies have basically "no revenue". The cash flow of most companies has been tested, and many small and micro companies may have withdrawn from the market. Therefore, various regions are adapting to local conditions, reforming and innovating, and developing characteristics, exploring "new strategies" and actively developing new models and new formats of culture and tourism consumption. Cloud exhibitions, cloud performances, and cloud forums are emerging one after another. The general trend of the integration of culture and science and technology has been accelerated by the epidemic. Rich cultural resources constitute an important part of the development of science and technology, and scientific and technological progress also promotes the update of cultural forms and contents. At the same time, the "Recommendations" of the "14th Five-Year Plan" proposes to implement the digital strategy of the cultural industry, accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models, reconstruct the cultural tourism industry pattern, leverage the transformation and upgrading of the national economic structure, and comprehensively enhance the cultural industry. The quality and level of tourism consumption further provide important support for the creation of a "cultural power".

2. The role of grassroots party organizations in the development of cultural tourism enterprises

The "Constitution of the Communist Party of China" clearly stipulates that the party's grassroots organizations are the party's grassroots organizations in society. The battle fortress in the Central Military Commission is the foundation of all the party's work and combat effectiveness. Grassroots party organizations are an important link to get in touch with the party and the masses, and shoulder the sacred mission of sorting out the image, organizing implementation, rallying people's hearts, and transmitting information to the public. Grassroots party organizations are closer to the people. Finally, it is the grassroots party organizations that convey and implement the party's policies, principles, and lines to the masses. Grassroots party organizations are practitioners of changing work styles and rallying the masses. Grassroots party organizations are also pioneers in caring for the masses and uniting party members. In state-owned cultural tourism enterprises, whether the party organization can effectively manage party members, and whether it can better play the vanguard role of party members and promote the development of cultural tourism is the core of effectively measuring whether the grassroots party organization has combat effectiveness and whether it can play the role of a fighting fortress. standard.

1. Party building leads the promotion of digital transformation and upgrading of cultural tourism. In the digital transformation and development of cultural tourism, party building work is not only a banner guiding its direction, but also a prerequisite to ensure its effective development. In 2020, the Ministry of Culture and Tourism issued the "Opinions of the Ministry of Culture and Tourism on Promoting the High-Quality Development of the Digital Cultural Industry", which clearly pointed out that digitalization should be used to promote the integrated development of culture and tourism, strengthen the docking cooperation between digital cultural enterprises and Internet tourism enterprises, and promote cultural creativity Expand into the tourism field. Promote the integration of digital culture with new online economies such as social e-commerce, online live broadcasts, and short videos, and develop new online content production models such as travel live broadcasts and travel promotions; further promote "Internet +" and encourage Internet platform enterprises to cooperate with cultural relics units, Cooperate with tourist attractions and resorts to explore new models such as traffic conversion, experience payment, and service operations; promote the application of 5G+4K/8K ultra-high definition in the performing arts industry, build online theaters and digital theaters, and lead the development and transformation of the global performing arts industry; support cultural heritage The unit cooperates with integrated media platforms and digital cultural enterprises to develop collection resources using digital technologies such as 5G, VR/AR, artificial intelligence, and multimedia, develop a new "Internet + exhibition" model, and create a number of digital display demonstration projects for museums and art galleries. , carry out digital services such as virtual explanations, art popularization and interactive experiences to improve the popularity and convenience of aesthetic education. Party building work is the basic work for fully giving full play to the party's guiding role, and plays a key role in the digital transformation and development of the cultural tourism industry.

2. Party building brings together the joint efforts for the development of cultural tourism. Today, as the industrial structure continues to be optimized and upgraded, enhancing the development potential of cultural tourism is the focus of the work.

To this end, it is necessary to vigorously publicize the spirit of the National "Two Sessions" and the spirit of the 19th National Congress of the Communist Party of China, encourage the cultural and tourism industry to condense wisdom and strength into the implementation of the clear goals of the 19th National Congress of the Communist Party of China, and continuously unify thoughts and actions into the Party In line with the spirit of the 19th National Congress of the Communist Party of China, a huge synergy has been formed to coordinate the development of the cultural tourism industry and make continuous efforts to realize the dream of a beautiful China.

3. Party building helps cultivate cultural tourism talents. The specific density of regional cultural tourism talents further determines the development channels of the cultural tourism industry. The development and innovation of cultural tourism calls for high-quality talents to join. The recruitment, cultivation and development of talents urgently need to play the educational and guiding role of the party organization.

In the cultivation of cultural and tourism talents, the party organization not only regulates the direction of cultivating cultural and tourism talents from an ideological level,