Traveling to Europe is the development trend of domestic tourism market?

It is reported that recently, relevant departments and travel websites jointly released the "Travel Trend Report to Europe in the First Half of 217". The report shows that in the first half of 217, China's tourists to Europe achieved a year-on-year growth of 65%, and travel to Europe is gradually evolving into the development trend of the domestic tourism market.

According to the report, in the first half of 217, the number of tourists from China to Europe increased by 65% year-on-year, among which the number of group tours increased by 81%, and the number of destinations and group tours doubled, with a growth rate of 13%. Although the proportion of China tourists who choose to travel independently is only 15%, the growth rate is relatively fast, and the number of tourists who travel independently has increased by 26% year-on-year.

According to tourists' evaluation, the overall satisfaction of China tourists to Europe tour reached 94.8%. Judging from the comments of hundreds of thousands of group tourists online, the average score is as high as 4.7 points (5 points), and the European tour is highly recognized and praised by tourists in terms of hardware support, tour guide service and itinerary planning.

According to industry insiders, China people's travel to Europe will show two major trends: First, with the increase of sailing and charter flights between second-and third-tier cities and Europe, the European tourist market will be diverted and infiltrated to second-and third-tier cities, with economic tour groups as the mainstay, while first-tier cities will tend to choose quality and in-depth tourism products; Second, the market for free travel and semi-self-help travel will grow greatly, and private groups and customized tours will become the choice of some guests.

Experts say that travel agencies should strengthen innovation and upgrade their products and services to meet the demand and meet the travel needs of more people.