How does the ground travel agency deal with the off-season market?

As the saying goes, there is only the idea of off-season, and there is no market in off-season. As long as the idea does not decline, the method is always more difficult than it is.

Such as: marketing special products

You can make a fuss about the theme of "respecting the elderly" in the off-season of tourism. Travel agencies can timely launch tourism products that meet the market demand and take advantage of the off-season price advantage.

Quickly start the elderly market. However, most elderly people are still keen on cheap and good quality in their consumption concept. Therefore, when designing routes for the elderly, travel agencies still have to play "low price cards".

At present, the elderly travel mainly by short-term and cheap popular routes.

Internet marketing docking new customers ~

At present, small and medium-sized travel agencies are not systematic enough to fully apply the advantages of network technology to tourism marketing.

Without the support of high-tech tourism marketing, it will restrict the standardization, intelligence and informatization of travel agencies.

Many small and medium-sized travel agencies have more physical labor, and lack of high technology and new skills in the process of operation and application.

Take the daily business of travel agencies as an example, most of them stay in the use of telephone and fax. Today, with the high development of information technology, such an operation mode obviously can't keep up with the needs of the times.

In the off-season, travel agency managers and marketers can cultivate potential customers through online tools such as forums and QQ groups, and some travel agencies use the off-season to vigorously promote their websites.

The development of network has changed the management mode of travel agencies. Travel agencies can't wait for customers after advertising as in the past, but should actively conserve customers through online channels.

Now almost every travel agency has its own website, which can attract local netizens who like to travel to communicate online in the form of forums, so as to distinguish the market and reserve tourists for the peak season.

The concept of building an online club, which is composed of netizens spontaneously, has great stability.

Members of online clubs can organize activities regularly and enjoy the travel membership price. Nowadays, travel enthusiasts will post their experiences online to communicate with each other. If you want to travel, you can find it at a glance by searching online. Every tourist may be a travel expert.

In this new situation, travel agencies appear in tourism forums as "communicators", which can not only quickly lock in tourists, but also quickly understand the new needs of tourists.

Customize personalized routes for tourists in mutual communication, so that travel agencies can establish brand image in advance in the era of individual customers.

With the rise of online marketing, the future profit model will change from the traditional business of organizing groups and meeting places to providing "a la carte" service for self-help and semi-self-help tourists.

Network is not only an information publishing platform and communication platform, but also a good information feedback platform. Network makes tourism business more transparent,

If travel agencies want to win a good reputation, they should pay attention to after-sales service and operate tourism products like selling household appliances. An open network will undoubtedly play a credible supervisory role.

~ brand building ~

Tourism needs a strong brand to be the leader of the industry, and travel agencies must have brand awareness if they want to get out of the price melee.

Tourism is an intangible product, and tourists need a reliable brand.

Travel agencies should have brand awareness in off-season. Brand building in off-season should be multi-pronged,

Try to find out what the enterprise itself is worth promoting and make good impression on the public by using various media.

Active reflection is better than passive response. If we can seize the off-season and make reasonable adjustments to the design, price and personnel structure of tourism products,

To lay the foundation for the next stage of development, we should not "turn disadvantages into advantages".

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