Online Design Platform for Wenchuang Products —— How to plan and design Wenchuang products?

What cultural and creative products are there? Headphones of Beijing Palace Museum, pictures of Qingdao city of Qingdao Publishing Group, lotus bowl biscuits of Suzhou Museum, USB flash drive of Mongolian Ma Touqin, etc.

Wenchuang products refer to high value-added products produced by relying on the wisdom, skills and talents of creative people, creating and upgrading cultural resources and stationery with the help of modern science and technology, and developing and applying intellectual property rights.

The income of cultural and creative products is getting higher and higher, which has become an important profit point of scenic spots. In the future, scenic spots will rely more on such cultural and creative products, which complement each other and form a virtuous circle of feedback.

Wenchuang product solicitation announcement product refers to anything that can be provided to the market, used and consumed by people, and can meet people's certain needs, including tangible goods, intangible services, organizations, ideas or their combinations. Generally speaking, products can be divided into three levels, namely, core products, formal products and extended products.

Wenchuang Product Collection Notice Fan:

In order to show the elegant demeanour of network culture industry with Chengdu characteristics and highlight the brand connotation of Chengdu Internet Culture Association, Chengdu Internet Culture Association has publicly collected the association image logo and cultural and creative products for the society. Specific matters are as follows:

First, the collection content

Association logo, standard words, combination of logo and standard words and cultural and creative products

Second, the collection time.

From the date of announcement to 20 16 12 3 1 day.

Third, the job requirements

1, full of the characteristics of the network era, can reflect the characteristics of the Chengdu era and the ancient Shu culture, and closely follow the "network" and "culture" to create; 2. The design requirements are simple and elegant, beautiful and fashionable, complete in composition, novel and unique, easy to identify and popularize; 3, can reflect the association as an industry organization to play a bridge role; 4. Entries must be original, and must not violate the advertising law, and plagiarism or other infringements are strictly prohibited; 5. Once the work is adopted, the copyright belongs to Chengdu Internet Culture Association, and the author only has the right to show the case.

Fourth, the award setting

This collection has a grand prize of 1, with a bonus of 20,000 yuan; The finalist works 19, the bonus 1000 yuan, and the winning works will also be awarded honorary certificates.

Verb (abbreviation for verb) submission method

The work is sent to the mailbox cdshlwwhxh@ in PPT or PDF (including AI or CDR vector files). Please indicate the name and contact number of the contributor in the email.

Note: The final interpretation right of this activity belongs to Chengdu Internet Culture Association.

Chengdu network culture association

20 16 12 14

Wenchuang Product Collection Notice Fan:

I. Organizers of the Competition

Organizer: Jiangsu Cultural Industry Society

Nanjing zhuangyuanlang company

Nanjing Qinhuai gift culture development co., ltd

Nanjing Jiangnan Gongyuan History Exhibition Hall

Organizer: Nanjing Mosheng Cultural Industry Consulting Co., Ltd.

Supported by: Service Platform of Wenchuang Research Association

Jiangsu cultural industry network

Second, the activity time

June 1, 2065438-August 3 1, 20 16

Third, the qualification.

Companies from universities and vocational colleges, cultural and creative enterprises and other business partners, teachers and students majoring in art, management, planning, advertising, news communication and cultural creativity are welcome to participate.

Fourth, the competition process.

1. Registration method: Complete the registration through the registration window provided by the WeChat platform of Wenchuang Research Institute. Click here to register;

2. Submission method of the work: the electronic version of the work is sent to the designated mailbox of "Champion Cup" Wenchuang Product Design Competition, Manor North 20 16@ and the paper materials or samples are sent to the Organizing Committee of Wenchuang Product Design Competition (address:No. Jinling Road, Confucius Temple, Qinhuai District, Nanjing, Jiangsu Province 1 2 100065438+).

3. Awards: An awards ceremony will be held in Nanjing on September 9th (the specific location will be decided separately).

Verb (abbreviation of verb) entry content and requirements

In order to welcome the opening of China Imperial Examination Museum, it is planned to develop all kinds of cultural and creative products that show the imperial examination culture and take the Pan-Imperial Examination cultural relics as the research and development connotation. All participating teams are required to take "No.1 scholar idea, creative life" as the theme, take No.1 scholar culture and imperial examination culture as the main elements, take into account the development of other cultural and creative products with Qinhuai cultural elements, and integrate fashion and scientific and technological elements to launch the design. The specific requirements are as follows:

1. The theme of the design content is outstanding, which is both aesthetic, interesting and practical;

2. The design content can be combined with ancient and modern, which is both fashionable and scientific;

3. The design content should combine cultural elements such as China Imperial Examination Museum, Jiangnan Palace Garden, champion culture, imperial examination culture and reading culture;

4. Design works should have a certain market prospect and give consideration to economic value;

5. All the works in the contest are divided into three groups: household necessities, tourist souvenirs and stationery;

6. Photographs (JPG file, 300dpi, printing quality, CMYK mode) shall be submitted for the existing physical works, and the physical products shall be provided after selection;

7. In the design stage, design drawings (JPG file, 300dpi, printing quality, CMYK mode) and design instructions (typesetting size of A 1) need to be provided;

8. The design content must be original by the author and not copied. Once there is a copyright dispute, the legal responsibility shall be borne by the author himself.

VI. Evaluation Methods

1. Evaluation method of the Imperial Examination Award: Five experts score each team's entry scheme with a percentage system, and after removing the highest score and the lowest score, take the average value of the final score of the scheme.

2. Evaluation method of popularity award: The entries are published on the official WeChat account of Wenchuang Research Institute, and the most popular award is judged according to the number of votes obtained.

Seven, reward

1. Imperial Examination Award

The first prize winner (one) will be awarded 20,000 yuan and a certificate will be issued.

Hanlin silver award (two winners) 10000 yuan and issue certificates.

The second prize (six places) is 5000 yuan, and certificates are issued.

Flower Exploration Award (10) will reward 3000 yuan and issue a certificate.

Scholarship 2000 yuan, and issue certificates.

2. Hot awards

The most popular award (several awards) 1500 yuan and issue certificates.

Eight. Promotion and marketization of works

1. With the permission of the author, China Imperial Examination Museum has the right to buy out the copyright at one time.

2. All winners will give priority to becoming the signing designers of the organizer;

3. Anyone who participates in the competition and wins the physical prize will be given priority in obtaining the marketing rights;

4. All the physical entries can be sold in the form of profit sharing with Confucius Temple Cultural Tourism Group in China Imperial Examination Museum after being screened and approved by the organizer;

If the designer is willing to promote it in the market, all the winning works can be sold in China Imperial Examination Museum authorized by Confucius Temple Cultural Tourism Group.

Nine. Matters needing attention and consultation

1. The information of all contestants must be authentic. If there is any violation, the team will be disqualified.

2. All planning schemes must be original, and others' achievements must not be copied or plagiarized, otherwise the qualification will be cancelled. If you quote or refer to relevant documents, you must indicate the source and source.

3. Please keep more copies of the selected materials, and the mailed materials will not be returned; In case of any loss, the organizing committee of the contest will not be responsible for any loss, and the organizer reserves the right to ask the contestants to resend the materials. The application form and related materials must be complete, clear and signed, otherwise it will be deemed invalid.

4. Please pay attention to Jiangsu Cultural Industry Network (

5. After the contest, the organizing committee will publish the results, send them to the contestants, and publish them on WeChat platform of Wenchuang Research Institute and Jiangsu Cultural Industry Network.

6. The prize money won by the winners involves tax matters, and the expenses shall be borne by themselves.

7. The Organizing Committee reserves the right to interpret any problems in this scheme.

X. Consultation and contact information of the contest

Address:

Contact person:

Telephone/fax:

E-mail:

How to plan and design cultural and creative products? Tourism industry and cultural creative industry are naturally coupled in theme, content, form, carrier and service. Wenchuang tourism can enhance the core attraction of tourism products and expand the resource carrier of Wenchuang products. With the deepening of industrial upgrading and leisure consumption, the tourism planning industry needs to look at cultural tourism projects with a more open eye.

Based on the problem of "attaching importance to assets" in the development and construction of cultural tourism projects, Yunnan Lv Wei Tourism Planning and Design Co., Ltd. focuses on the research of light creative tourism products, and transforms them into cultural creative IP through the excavation of characteristic resources and the extraction of cultural charm factors, which runs through the whole process of industrial planning, tourism planning, landscape design, architectural design, engineering construction, investment operation and tourist source training.