The difference between boutique tour and quality tour

The difference between them lies in the target group positioning and team size.

1, Target Group Positioning: The boutique tour is aimed at high-end customers who pursue personalization, in-depth experience, ethnic minority cultural exploration and higher service level. The itinerary design is more exquisite and unique, paying more attention to details and customization. Quality tour also emphasizes the quality of tourism products, but it is aimed at consumers who have certain quality requirements for travel but are not necessarily the top luxury experience. Such products strive to provide better service standards than regular tour groups within a reasonable price range.

Team size: the boutique tour takes the form of small group tour or individual tailor-made, with a small number of people, which can better meet the individual needs of tourists and ensure the quality of service. The group size of quality tour is slightly larger, but it will still be controlled within a certain comfort range, and the number of people is less than that of ordinary group tour to ensure better tour guide service and tour experience.